Author Archives for Sherry Lamoreaux

Persona: More Than A Movie

Posted on June 2, 2014 by | Leave your thoughts |

“Persona” is a term that’s gotten very popular in marketing in the last few years. In ancient Latin, the word meant “mask.” It may have evolved from the Etruscan personare (“to sound through”), which referring to the theatrical wooden mask in which the mouth was made to strengthen the sound... View Article


Interactive Content and Quizzes: An Overview

Posted on May 22, 2014 by | Leave your thoughts |

Editor’s note: Today’s post comes to us courtesy of Josh Haynam, the co-founder of Interact, a fast-growing platform for creating responsive quizzes that help you generate engagement and capture leads. Follow Josh on Twitter @JHaynam. In 2013, the most viewed articles for the New York Times, TIME, and National Geographic... View Article


About Sherry Lamoreaux

Sherry is the editor of Act-On's Marketing Action blog. She also writes and edits eBooks, white papers, case studies, and miscellanea. She is an award-winning creative writer.

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