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More by Sherry Lamoreaux

Sherry is the editor of Act-On's Marketing Action blog. She also writes and edits eBooks, white papers, case studies, and miscellanea. She is an award-winning creative writer.

Simply Put: Simplicity Is a Strategy

“…A condition of complete simplicity (Costing not less than everything) …” That’s a line from a T.S. Eliot poem, Little Gidding. It alludes to the fact that simplicity isn’t easy, and it isn’t cheap … but it’s priceless. Simplicity, whether

Where Content Marketing Meets Customer Experience, Part 2: Relevancy

Act-On sponsored the webinar: “Where Content Marketing Meets Customer Experience” hosted by Social Media Today and moderated by Paul Dunay, Financial Services Marketing Leader for PwC, and author of the Marketing Darwinsim (“Those that don’t adapt become irrelevant”) blog. Speakers

Seriously, Chill on the Cold Calling

A long time ago, in a world that’s now far, far away, I sold newspaper advertising for a living. I did a lot of cold calling. I’d hop in my car, drive to a retailer I’d scouted, walk in the