Jim Gilbert likes to describe himself as an “old school” direct marketer who applies traditional direct marketing principles to new media and channels. On Tuesday, May 21, at 11 am Pacific, Jim will present “The 9 Immutable Laws of Social Marketing,” a free webinar crafted to share what works today... View Article
Our friends over at the Content Marketing Institute published a fabulous article recapping “The Top 10 Content Marketing Strategy Lessons from the Last 15 Years.” The insights here come from CMI executive director Joe Pulizzi, a guy who paid his dues as an on-the-ground marketer before founding the Institute. (Learn... View Article
In the last twenty years, email’s become a well established, stalwart marketing channel with dependable ROI. But best practices for email evolve continuously, as today’s marketing mix progressively includes new channels and devices. John DiStefano, Research Director for BtoB led off a recent webinar by sharing the current state of... View Article
Ignore them on social media when they post a comment or query. Social’s just a passing fad, right? Pay no mind to your customer’s digital body language. Marketing may see what a prospect is interested in, but they don’t really have to share that info with sales, do they? Does... View Article
All marketers want to know where to focus their efforts to get the best return; your time and money are perishable commodities. You want to spend them wisely, and the C-suite wants to see the results. Social media is not easy to measure. At its core, it’s informal dialogue and... View Article
A long time ago, in a galaxy far away, I was a salesperson. To be specific, I sold health and wellness training materials (videos, posters, booklets) to enterprise organizations that used them to educate employees, with the goal of lowering health care costs and raising productivity and satisfaction levels. When... View Article
Jonathan Crossfield, marketing storyteller extraordinaire, likes to say “Everything I know about marketing I learned inside a nightclub.” Jonathan will spin a story for us in a lively webinar: “10 Tips to Build an Audience with Content Marketing – Lessons from the Nightclub Dance Floor,” Wednesday, May 8 at 11... View Article
In honor of the upcoming Email Insider Summit in Florida May 1-5, we’re sharing a colorful infographic lent by Litmus showing just how fabulous email still is ($40-to-$1 ROI, anyone?). if you’re attending the conference, don’t miss the “The Politics Of Data-Driven Marketing.” Our own Chief Privacy and Deliverability Officer,... View Article
