Author Archives for Sherry Lamoreaux

Sales and Marketing Alignment: the Essentials

Posted on July 25, 2014 by | 6 Comments |

It’s a legendary conundrum: Sales and marketing cooperation is hampered by a lack of communication and agreement. Often the two teams are much like Mars and Venus, with different objectives and different styles – not to mention different ways of being judged by management, and different metrics. The first step... View Article

Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 2

Posted on July 11, 2014 by | Leave your thoughts |

An Act-On Conversation Editor’s Note: Ann Handley is the Chief Content Officer of MarketingProfs. She also writes a monthly column for Entrepreneur magazine, and co-author of the best-selling book on content marketing, Content Rules (Wiley, 2012), which has been translated into nine languages. Ann co-founded, one of the first... View Article

Persona: More Than A Movie

Posted on June 2, 2014 by | 1 Comment |

“Persona” is a term that’s gotten very popular in marketing in the last few years. In ancient Latin, the word meant “mask.” It may have evolved from the Etruscan personare (“to sound through”), which referring to the theatrical wooden mask in which the mouth was made to strengthen the sound... View Article

About Sherry Lamoreaux

Sherry is the editor of Act-On's Marketing Action blog. She also writes and edits eBooks, white papers, case studies, and miscellanea. She is an award-winning creative writer.

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