B2B Marketing Zone

More by Sherry Lamoreaux

Sherry is the editor of Act-On's Marketing Action blog. She also writes and edits eBooks, white papers, case studies, and miscellanea. She is an award-winning creative writer.

‘Tis the Season to Be Thankful: Thanksgiving 2015

Editor’s note: Research results strongly suggest that “a conscious focus on blessings may have emotional and interpersonal benefits.” Translation: Gratitude is good for you. It can help curb depression; improve sleep, blood pressure, and your cholesterol levels; encourage your exercise

Mobile Friendly? Or Mobile First?

Smartphones, tablets, and other mobile devices are ubiquitous. They help us order lunch, take photographs, get traffic directions, text a joke to our BFFs. And we don’t confine their use to our consumer lives. As business travelers we flash our

12 Experts Explain the Significance of the New Front Office

When I first got into business, the term “front office” meant the executive or administrative office of a company. I was a sales rep, and I wanted to get past that front-office receptionist so I could talk to that front-office