B2B Marketing Zone

More by Sherry Lamoreaux

Sherry is the editor of Act-On's Marketing Action blog. She also writes and edits eBooks, white papers, case studies, and miscellanea. She is an award-winning creative writer.


iCharts Applies Marketing Automation to Smart Strategy to Deliver Record Opportunities

In the spring of 2014, iCharts planned a product launch, but had no list and no content. Read how they pulled off a…
RM Hoffman

Layered Approach to Digital Marketing Helps Deliver 33% More Leads for RM Hoffman

Learn how RM Hoffman Company, a 60-year-old distribution/manufacturing company, saw leads and revenue go up after implementing Act-On.
Customer Retention

Use Marketing Automation to Keep Customers and Expand Retention

In this reprint from the Raconteur “Digital Economy Report,” Act-On’s Andy MacMillan discusses how CMOs can rethink marketing automation for the lifecycle

Success Story: Truity Credit Union Email Click Rate Nears 10%

Truity Credit Union uses forms and targeted email to compete with the big financial players – proof that digital marketing helps level the…

Supply Chain Consulting Firm Uses Marketing Automation to Facilitate Channel Change

As the supply chain evolves from supply-driven to demand-driven, Spinnaker Management uses marketing automation to communicate, educate, and inform.

‘Tis the Season to Be Thankful: Thanksgiving 2015

Editor’s note: Research results strongly suggest that “a conscious focus on blessings may have emotional and interpersonal benefits.” Translation: Gratitude is good for…
data privacy

Craig Spiezle and David Fowler Talk About Trusted Data and Marketing

Editor’s note: In September 2015, David Fowler, Act-On’s head of digital compliance and privacy had a conversation with Craig Spiezle, the executive director…
Andy MacMillan

Act-On Announces New CEO, Andy MacMillan, and New CTO Role for Founder, Raghu Raghavan

Editor’s note: Here we grow again! Our founder Raghu Raghavan is taking the CTO position here at Act-On, and Andy MacMillan, a former…
Open Marketing Ecosystem

What’s an Open Marketing Ecosystem? And Why Should You Care?

Yes, there are a lot of buzzwords in our industry. (Joe Lazauskas over at Contently has a running, funning series that collects them.)…
Marketing that Matters is Mobile First

Mobile Friendly? Or Mobile First?

Smartphones, tablets, and other mobile devices are ubiquitous. They help us order lunch, take photographs, get traffic directions, text a joke to our…
Personalized email

Email Personalization Basics (+American Express Travelink’s Email Success Story)

Dear {{First Name}}: “Personalization” is a broad term. There’s room under this umbrella for everything from Attention Profiling Mark-up Language (APML, an XML-based…
Data Privacy

Did a Company Share Your Information W/O Your Consent? The FTC Wants to Know

On August 14, 2015, Lisa Weintraub Schifferle, an attorney with the Federal Trade Commission’s Division of Consumer and Business Education posted an open invitation…
recommendation tech review

Buying Marketing Technology: Whose Recommendations Do You Trust?

My husband is an automotive journalist. At one point he had a column in a daily newspaper (remember those?) in which he reviewed…

Simply Put: Simplicity Is a Strategy

“…A condition of complete simplicity (Costing not less than everything) …” That’s a line from a T.S. Eliot poem, Little Gidding. It alludes…