More by Sherry Lamoreaux

Sherry is the editor of Act-On's Marketing Action blog. She also writes and edits eBooks, white papers, case studies, and miscellanea. She is an award-winning creative writer.

Mobile Friendly? Or Mobile First?

Smartphones, tablets, and other mobile devices are ubiquitous. They help us order lunch, take photographs, get traffic directions, text a joke to our BFFs. And we don’t confine their use to our consumer lives. As business travelers we flash our

Simply Put: Simplicity Is a Strategy

“…A condition of complete simplicity (Costing not less than everything) …” That’s a line from a T.S. Eliot poem, Little Gidding. It alludes to the fact that simplicity isn’t easy, and it isn’t cheap … but it’s priceless. Simplicity, whether