Author Archives for Sherry Lamoreaux

Marketing Automation’s Growing Role in Customer Lifecycle Management

Posted on October 14, 2014 by | 2 Comments |

Beyond Lead-to-Revenue: Lori Wizdo and Atri Chatterjee Discuss Customer Lifecycle Management Editor’s Note: Lori Wizdo is a principal analyst at Forrester Research. She researches and advises on the core marketing operations of customer attraction, nurturing, conversion, and lifecycle value management. She has over 30 years of experience in corporate product... View Article


An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Best Practices in Channel Marketing Communications (35 Types of Media Required)

Posted on September 19, 2014 by | 1 Comment |

Editor’s Note: Jay McBain is Chief Marketing Officer for ChannelEyes, a young company that’s reinventing the way vendors communicate, educate, and engage with their value- added resellers and channels. Jay spent almost 20 years in various executive sales, marketing and strategy roles within IBM and Lenovo. He’s a frequent keynote... View Article


An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Channel Marketing 101

Posted on September 12, 2014 by | 3 Comments |

Editor’s Note: Jay McBain is Chief Marketing Officer for ChannelEyes, a young company that’s reinventing the way vendors communicate, educate, and engage with their value- added resellers and channels. Jay spent almost 20 years in various executive sales, marketing and strategy roles within IBM and Lenovo. He’s a frequent keynote... View Article


Are You Ready For the Future of Email?

Posted on September 2, 2014 by | 1 Comment |

Heather R Morgan is an economist, writer and entrepreneur. She is the principal of SalesFolk, an agency that helps companies win friends and influence people (and increase leads and conversion) through persuasive, captivating sales and marketing copy. Recently Heather sat down with our own Aaron Bolshaw, Act-On’s Group Manager of... View Article


Sales and Marketing Alignment: the Essentials

Posted on July 25, 2014 by | 6 Comments |

It’s a legendary conundrum: Sales and marketing cooperation is hampered by a lack of communication and agreement. Often the two teams are much like Mars and Venus, with different objectives and different styles – not to mention different ways of being judged by management, and different metrics. The first step... View Article


About Sherry Lamoreaux

Sherry is the editor of Act-On's Marketing Action blog. She also writes and edits eBooks, white papers, case studies, and miscellanea. She is an award-winning creative writer.

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