Author Archives for Sherry Lamoreaux

An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Channel Marketing 101

Posted on September 12, 2014 by | 1 Comment |

Editor’s Note: Jay McBain is Chief Marketing Officer for ChannelEyes, a young company that’s reinventing the way vendors communicate, educate, and engage with their value- added resellers and channels. Jay spent almost 20 years in various executive sales, marketing and strategy roles within IBM and Lenovo. He’s a frequent keynote... View Article

Are You Ready For the Future of Email?

Posted on September 2, 2014 by | 1 Comment |

Heather R Morgan is an economist, writer and entrepreneur. She is the principal of SalesFolk, an agency that helps companies win friends and influence people (and increase leads and conversion) through persuasive, captivating sales and marketing copy. Recently Heather sat down with our own Aaron Bolshaw, Act-On’s Group Manager of... View Article

Sales and Marketing Alignment: the Essentials

Posted on July 25, 2014 by | 6 Comments |

It’s a legendary conundrum: Sales and marketing cooperation is hampered by a lack of communication and agreement. Often the two teams are much like Mars and Venus, with different objectives and different styles – not to mention different ways of being judged by management, and different metrics. The first step... View Article

Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 2

Posted on July 11, 2014 by | Leave your thoughts |

An Act-On Conversation Editor’s Note: Ann Handley is the Chief Content Officer of MarketingProfs. She also writes a monthly column for Entrepreneur magazine, and co-author of the best-selling book on content marketing, Content Rules (Wiley, 2012), which has been translated into nine languages. Ann co-founded, one of the first... View Article

About Sherry Lamoreaux

Sherry is the editor of Act-On's Marketing Action blog. She also writes and edits eBooks, white papers, case studies, and miscellanea. She is an award-winning creative writer.

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