Author Archives for Rekha Mohan

Buyer Persona Basics

Posted on October 7, 2014 by | 1 Comment |

“A buyer persona is an example of the real person who buys, or might buy, products like the ones you market,” according to Adele Revella, who also advises that you hold direct interviews with real buyers and build your personas based on what you learn in those meetings. Those buyer... View Article

Getting Started with Video Marketing: Q & A

Posted on August 15, 2014 by | 5 Comments |

This post is a continuation of last week’s “Is 2014 the Year of Video Marketing?” This week, I’ll be recapping Richard Boehmcke of Vibrant Motion, Kristen Craft of Wistia, and Zach Cole of Lyft as they A your Qs. Q: Which companies are doing video “right”? A: I think the... View Article

Is 2014 the Year of Video Marketing?

Posted on August 8, 2014 by | 6 Comments |

A few weeks ago, Act-On sponsored the webinar “Content Marketing: Is 2014 Really Shaping Up to Be the Year of Video?” This post, which sums up a presentation by Richard Boehmcke of Vibrant Motion, Kristen Craft of Wistia, and Zach Cole of Lyft is the first of two recaps of... View Article

Terry Forsey Consulting Builds Business with Marketing Automation

Posted on June 30, 2014 by | Leave your thoughts |

Editor’s note: We love success stories, especially those involving marketing automation. Even better: The success stories our clients tell when marketing automation allows them to succeed, sometimes even beyond what they hoped for. In 2012, Terry Forsey Consulting, a specialist software marketing consultancy in the United Kingdom, was enjoying growth... View Article

Got Marketing ROI?

Posted on August 26, 2013 by | 3 Comments |

If there’s friction between your marketing and sales teams, it might be due to the way each team is measured. Sales is numbers-driven; performance is measured by quotas you can hit and revenue you can count. Marketing, on the other hand, has always been one of the least-measured functions. This... View Article

About Rekha Mohan

Rekha is a junior English/film double major at Kenyon College, who will spend the next school year studying in England (and hopefully hanging out with Kate Middleton and her baby. A girl can dream.) This summer, she's a marketing intern with Act-On Software, applying her writing and editing skills to a wide range of projects.

Google Profile