B2B Marketing Zone

More by Rekha Mohan

Rekha is a junior English/film double major at Kenyon College, who will spend the next school year studying in England (and hopefully hanging out with Kate Middleton and her baby. A girl can dream.) This summer, she's a marketing intern with Act-On Software, applying her writing and editing skills to a wide range of projects.

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Buyer Persona Basics


“A buyer persona is an example of the real person who buys, or might buy, products like the ones you market,” according to…
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Getting Started with Video Marketing: Q & A


This post is a continuation of last week’s “Is 2014 the Year of Video Marketing?” This week, I’ll be recapping Richard Boehmcke of…
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Is 2014 the Year of Video Marketing?


A few weeks ago, Act-On sponsored the webinar “Content Marketing: Is 2014 Really Shaping Up to Be the Year of Video?” This post,…
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5 Social Media Mistakes You Don’t Want To Make


We’ve all made social media faux pas before – a few weeks ago, I accidentally sent a group of friends what I thought…
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Terry Forsey Consulting Builds Business with Marketing Automation


Editor’s note: We love success stories, especially those involving marketing automation. Even better: The success stories our clients tell when marketing automation allows…
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Got Marketing ROI?


If there’s friction between your marketing and sales teams, it might be due to the way each team is measured. Sales is numbers-driven;…
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B2B: Your Demand Generation Problems, and What To Do About Them


Demand generation is a perpetual process, not a series of campaigns, says Carlos Hidalgo, CEO of Annuitas and presenter of the webinar “Taking…
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Nurture Marketing Basics: Align Your Offer with the Right Content


We generally think of the offer as something tangible or specific, like a product or service, or something educational like a white paper.…
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How to Define Your Nurture Marketing Audience


Before you can launch a successful nurture marketing campaign, you must define your audience. The objective is to know your target audience well…
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Understanding Nurture Marketing


Forrester Research defines lead nurturing very simply: Lead nurturing is a process by which leads are tracked and developed into sales-qualified leads. The…
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Content Marketing on a Shoestring Budget: Distribution


Here’s part two of of our recap of the webinar “Direct Marketing on a Shoestring Budget, Part 2: Content Marketing.” In the last…
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Guidelines for White Papers and Case Studies


Carolyn Goodman, president and creative director of Goodman Marketing Partners, Inc, defines content marketing as “creation and distribution of original content that has…
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Guy Kawasaki Enchants!


At the recent  Inside Sales Virtual Summit, Guy Kawasaki, an author and software evangelist currently working with Motorola, delivered a keynote address about…
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5 Key Steps to Selling Through Social Media


No matter what product you sell, social media can be used to your advantage. With the help of a few of my favorite…
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The 10 New Rules for SEO


Search engine optimization remains one of the most effective things you can do to maximize your inbound marketing, but the rules are always…