More by Rekha Mohan

Rekha is a junior English/film double major at Kenyon College, who will spend the next school year studying in England (and hopefully hanging out with Kate Middleton and her baby. A girl can dream.) This summer, she's a marketing intern with Act-On Software, applying her writing and editing skills to a wide range of projects.

Buyer Persona Basics

“A buyer persona is an example of the real person who buys, or might buy, products like the ones you market,” according to Adele Revella, who also advises that you hold direct interviews with real buyers and build your personas

Is 2014 the Year of Video Marketing?

A few weeks ago, Act-On sponsored the webinar “Content Marketing: Is 2014 Really Shaping Up to Be the Year of Video?” This post, which sums up a presentation by Richard Boehmcke of Vibrant Motion, Kristen Craft of Wistia, and Zach

Got Marketing ROI?

If there’s friction between your marketing and sales teams, it might be due to the way each team is measured. Sales is numbers-driven; performance is measured by quotas you can hit and revenue you can count. Marketing, on the other