Author Archives for Rekha Mohan

Terry Forsey Consulting Builds Business with Marketing Automation

Posted on June 30, 2014 by | Leave your thoughts |

Editor’s note: We love success stories, especially those involving marketing automation. Even better: The success stories our clients tell when marketing automation allows them to succeed, sometimes even beyond what they hoped for. In 2012, Terry Forsey Consulting, a specialist software marketing consultancy in the United Kingdom, was enjoying growth... View Article

Got Marketing ROI?

Posted on August 26, 2013 by | 3 Comments |

If there’s friction between your marketing and sales teams, it might be due to the way each team is measured. Sales is numbers-driven; performance is measured by quotas you can hit and revenue you can count. Marketing, on the other hand, has always been one of the least-measured functions. This... View Article

How to Define Your Nurture Marketing Audience

Posted on August 7, 2013 by | Leave your thoughts |

Before you can launch a successful nurture marketing campaign, you must define your audience. The objective is to know your target audience well enough to create nurture campaigns that feel personal to them by speaking to their specific concerns. You can narrow down whom you’re targeting by segmenting them according... View Article

Understanding Nurture Marketing

Posted on August 2, 2013 by | Leave your thoughts |

Forrester Research defines lead nurturing very simply: Lead nurturing is a process by which leads are tracked and developed into sales-qualified leads. The goal is to affect the sales outcome; the process is to reach the buyer in the formative stages of a buying cycle and use automation to develop... View Article

Content Marketing on a Shoestring Budget: Distribution

Posted on July 23, 2013 by | 1 Comment |

Here’s part two of of our recap of the webinar “Direct Marketing on a Shoestring Budget, Part 2: Content Marketing.” In the last post, I covered Carolyn Goodman’s tips for generating outstanding content; you can check that out here. Part two recaps Cyndie Shaffstall’s portion of the webinar, concerning low-cost ... View Article

About Rekha Mohan

Rekha is a junior English/film double major at Kenyon College, who will spend the next school year studying in England (and hopefully hanging out with Kate Middleton and her baby. A girl can dream.) This summer, she's a marketing intern with Act-On Software, applying her writing and editing skills to a wide range of projects.

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