B2B Marketing Zone

More by Raghu Raghavan

CEO, Act-On Software, Inc.

So, The Underdog is on Top Now?

Yesterday’s release of Forrester Research, Inc.’s report: “The Forrester Wave™: Lead-to-Revenue Management Platform Vendors, Q1 2014” is, in our opinion, an amazing milestone for this company – an objective validation of our status as a true leader in marketing automation.

Congratulations, Oracle & Responsys!

With the acquisition of Responsys, Oracle now has legitimate solutions for every stage of the complete customer lifecycle (B2B and B2C marketing, sales, support, and last but not least, billing & accounting).  Oracle has long owned the enterprise back office.

Salesforce Buys ExactTarget. Who Benefits?

Today’s announcement of Salesforce buying ExactTarget for a significant premium truly validates the importance of email marketing in the modern enterprise. The email marketing sector has produced multiple winners in the past, such as  Constant Contact (NASDAQ: CTCT) and Responsys

Oracle Buys Eloqua. The Game is Afoot.

As today’s acquisition of Eloqua by Oracle fills the Twitter stream and floods the presses, I thought it was relevant to revisit the current state of the marketing automation industry, and discuss what this news means to the rest of