Author Archives for Raghu Raghavan

Act-On Announces $42 Million in Venture Financing, Led by Technology Crossover Ventures

Posted on April 15, 2014 by | 1 Comment |

I’m very pleased to announce today that Act-On has secured $42 million in new venture financing. Technology Crossover Ventures (TCV) led the round, with existing investors Norwest Venture Partners, Trinity Ventures, US Venture Partners, and Voyager Capital also participating. Palo Alto-based TCV is one of the largest providers of growth... View Article

So, The Underdog is on Top Now?

Posted on January 22, 2014 by | 3 Comments |

Yesterday’s release of Forrester Research, Inc.’s report: “The Forrester Wave™: Lead-to-Revenue Management Platform Vendors, Q1 2014” is, in our opinion, an amazing milestone for this company – an objective validation of our status as a true leader in marketing automation. A “Forrester Wave™” is a meticulously researched evaluation of vendors... View Article

Congratulations, Oracle & Responsys!

Posted on December 20, 2013 by | 4 Comments |

With the acquisition of Responsys, Oracle now has legitimate solutions for every stage of the complete customer lifecycle (B2B and B2C marketing, sales, support, and last but not least, billing & accounting).  Oracle has long owned the enterprise back office. Now, they are signaling that they plan to own the... View Article

Salesforce Buys ExactTarget. Who Benefits?

Posted on June 4, 2013 by | 1 Comment |

Today’s announcement of Salesforce buying ExactTarget for a significant premium truly validates the importance of email marketing in the modern enterprise. The email marketing sector has produced multiple winners in the past, such as  Constant Contact (NASDAQ: CTCT) and Responsys (NASDAQ: MKTG). However, the  public markets have not valued them... View Article

Oracle Buys Eloqua. The Game is Afoot.

Posted on December 20, 2012 by | 2 Comments |

As today’s acquisition of Eloqua by Oracle fills the Twitter stream and floods the presses, I thought it was relevant to revisit the current state of the marketing automation industry, and discuss what this news means to the rest of the industry, and more importantly, what this means for Act-On... View Article

About Raghu Raghavan

CEO, Act-On Software, Inc.

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