Today’s announcement of Salesforce buying ExactTarget for a significant premium truly validates the importance of email marketing in the modern enterprise. The email marketing sector has produced multiple winners in the past, such as Constant Contact (NASDAQ: CTCT) and Responsys (NASDAQ: MKTG). However, the public markets have not valued them... View Article
We congratulate Marketo on their IPO today, which further validates a very big market that is starting to produce multiple winners. Marketo’s story is an early chapter in a much larger saga that is just beginning to be written. Marketing automation is no longer a solution afforded only by early... View Article
Late last week we announced record-breaking results for Q4 2012, and indeed for all of 2012. In a nutshell, we have tripled revenue year-over-year for two years in a row. Our platform capacity has mushroomed, and can now handle over 10 billion emails a year. Along with all of this... View Article
As today’s acquisition of Eloqua by Oracle fills the Twitter stream and floods the presses, I thought it was relevant to revisit the current state of the marketing automation industry, and discuss what this news means to the rest of the industry, and more importantly, what this means for Act-On... View Article
Hubspot has spent the last several years promoting “inbound marketing” and vilifying “interruption marketing” (their catch-all phrase for magazine ads, billboards, TV ads, email marketing, telemarketing, pushy salespeople at WalMart and just about every form of traditional marketing). All this preaching has resulted in an exalted position for Hubspot in... View Article
We are very pleased to announce that we are adding our own three-letter acronym to the business lexicon: SMT, standing for Small Marketing Teams. Since we target companies of all sizes (the “Fortune 5,000,000″), people tend to assume that we target SMBs. This is categorically not so — we focus... View Article
Last week, I had the good fortune to hear Geoffrey Moore (famed author of Crossing the Chasm, The Gorilla Game, Inside the Tornado, Living on the Faultline and Dealing with Darwin) speak about the future of enterprise IT. Moore has always had a special place in the collective consciousness of our company.... View Article
I am not sure why our competitors are so afraid of us. We are one of the last entrants into this space. We have a simple and elegant (but powerful) product that we sell at a very affordable price. We don’t believe in locking our customers into long contracts. Our... View Article
