B2B Marketing Zone Paul Fuller, Author at Act-On Marketing Blog

More by Paul Fuller

As President of NuGrowth Digital, Paul Fuller is responsible for ensuring campaigns, systems, and people are aligned to deliver high quality leads, relationships and net new revenue to NuGrowth clients. A founder and partner in NuGrowth Solutions, Paul has led both sales and marketing teams for clients ranging from innovative start-ups to enterprises with billions in revenue.

6 Strategies to Help You Unify Sales and Marketing Teams

There are many theories out there as to why marketing and sales don’t always get along. If we’re being honest, we know there is generally a natural divide between the two groups in an organization. Since being honest is still

6 Lead Scoring Lessons for Better Lead Conversion

Lead scoring has changed the game for sales and marketing professionals over the past several years, and we’re starting to see much more widespread adoption of the practice and the marketing automation technology that makes it possible. Good marketing automation