B2B Marketing Zone

More by Patrick Cappy

Google’s New Gmail Security Feature

Privacy is the term of the century. It seems like every time we get past one hurdle, a new one pops up, such as data breaches or unknown hackers. The Internet community is constantly, consistently trying to protect your privacy. 

The Act-On Email Deliverability Glossary, Part 2

This glossary defines the most common terms that the email marketer should be familiar with, in order to manage the many components of deliverability. We ran Part 1 of the Deliverability Glossary last week; you can catch up with it

The Act-On Email Deliverability Glossary, Part 1

“Deliverability” is the term used to describe the success rate for delivering email into subscribers’ inboxes. The business processes and reputation of an email service provider affect deliverability, but the email marketing team has control over the most critical deliverability factors,

Get Me On the List! Whitelisting & Deliverability

In the email deliverability world, one of the main issues you must deal with is: How to make sure that ISPs and domains don’t mistake your emails – the ones your team spent hours crafting and personalizing, finding images for,

Email Deliverability Mystery: Where Does Missing Mail Go?

We’ve all been here: You’ve spent lots of time crafting, tweaking, and creating the perfect email message to your subscribers, in hopes that you will be able to entice them to greater engagement with a new product offering, service, or note

The Value of Opt-In Campaigns

We’ve all been there: Sitting down to your desk, turning on your computer – only to find your inbox flooded with offers that you never signed up for. If you’re like most people, you just delete these and don’t think