More by Patrick Cappy

The Act-On Email Deliverability Glossary, Part 1

“Deliverability” is the term used to describe the success rate for delivering email into subscribers’ inboxes. The business processes and reputation of an email service provider affect deliverability, but the email marketing team has control over the most critical deliverability factors,

The Value of Opt-In Campaigns

We’ve all been there: Sitting down to your desk, turning on your computer – only to find your inbox flooded with offers that you never signed up for. If you’re like most people, you just delete these and don’t think