Author Archives for Paige Musto

Act-On Software a Leader in Marketing Automation

Posted on December 19, 2013 by | 1 Comment |

Today G2 Crowd released its winter crowdsourced review grid for marketing automation. Over 700 reviews on marketing automation technologies were sourced across 14 companies. Overall, marketing automation users report an 85% rate of satisfaction with their software. Marketers have voiced their opinions and Act-On is recognized as a leader: Based... View Article

Instagram for Marketing: Examples We Like

Posted on December 4, 2013 by | 3 Comments |

While it’s safe to say that Instagram isn’t for all businesses – and best practices say that you shouldn’t clog up your website with a dozen widgets leading to all sorts of social media sites – Instagram does have a place in marketing for certain types of companies. Utterly gratuitous... View Article

10 Tips for Creating Compelling Webinar Content

Posted on December 2, 2013 by | 4 Comments |

How many webinars have you sat through in the last year? How many were memorable? How many gave you one nugget of information you didn’t already have? Let’s lower the bar a little…how many were interesting? And how many did you click off when you realized not much was going... View Article

Going to Dreamforce? Want to Win 49ers Tix?

Posted on November 18, 2013 by | Leave your thoughts |

Dreamforce is one giant, exciting conference, the biggest cloud computing event of all: more than 120,000 registered attendees, over 1,000 sessions, and 350 cloud companies. Dreamforce 2013 offers attendees everything they need to accelerate their customer company transformation in four days, under one roof. Cloud-based marketing automation is a game... View Article

11 Steps to Using Twitter for Lead Generation

Posted on October 22, 2013 by | Leave your thoughts |

To paraphrase Jack Dorsey, cofounder of Twitter, “Commerce isn’t about money; it’s about conversation.” 200 million of Twitter’s 500 million users send over 400 million tweets daily (nearly 60% through mobile devices). That’s a lot of conversations. While the numbers are impressive, it’s how people use Twitter that makes it... View Article

About Paige Musto

Paige Musto is Sr. Manager, Public Relations and Social Media at Act-On Software. She brings 8+ years’ experience in public relations and social media for high technology companies in the IT Security and SaaS industries. In this position she heads up all PR/AR and Social Media programs, driving the company’s brand and product awareness as well as leveraging social media to optimize lead generation. Prior to joining Act-On, Paige was Manager, Public Relations at NetSuite (NYSE: N) where she drove corporate, channel and partner PR and thought leadership programs, as well as established the company’s social media program. Paige has held various communication roles at companies including VeriSign (NASDAQ: VRSN), Check Point Software (NASDAQ: CHKP), and RSA, the security division of EMC (NYSE: EMC). Paige holds a Bachelor of Arts (BA) in Communication from the University of California at Davis and a Master of Business Administration (MBA) with an emphasis in Marketing Management from California State University-East Bay. In her spare time, Paige enjoys shopping, reading and watching sports—Go Niners!

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