NuGrowth Solutions provides outsourced “sales as a service” business development teams, and supports them with exceptional lead generation marketing. As sales and marketing experts, NuGrowth was acutely aware of the need for specialized technology to automate processes and scale communications. Which is just one reason we’re delighted that NuGrowth chose... View Article
Social media use continues to trend up, with active users nearing 700 million on Facebook, exceeding 300 million on Google+, and hitting 200 million on Twitter at the start of 2013. With these adoption figures, social media marketing is at an all-time high – and so are company expectations. With... View Article
June 20th, 8 am to 3 pm PDT, the Inside Sales Virtual Summit launches as the world’s largest online sales summit. (The Guinness Book of World Records has been contracted to verify this claim, so you could help make history.) It’s a day-long, non-stop immersion in the most important ideas... View Article
If we liken successful marketing to a flexible textile, we might say that content marketing and social marketing are the warp and woof of the final whole cloth. It takes both, woven together on a common platform, to produce a strong, colorful, complete fabric. My colleague Janelle Johnson and I... View Article
The term “agile marketing” is used to describe an environment in which new marketing initiatives are conceived, tested, tweaked, executed, and analyzed with blazing speed and maximum flexibility. The name is taken from “agile software development,” and the practice is gaining popularity as a way to manage the fast pace... View Article
Social media channels have become powerful agents affecting the buying and selling process. This “social buying process” has impacted the way we prospect for new business, by providing more intelligence for inside sales teams surrounding their targeted contacts and creating qualified sales opportunities at a faster rate. Want to get... View Article
You’re invited to join Act-On’s new monthly #MktgActionChat, held the last Tuesday of every month. This TweetChat is your opportunity to connect with thought leaders and network with the movers and shakers helping to redefine marketing as we know it. The #MktgActionChat will address best practices in the marketing field... View Article
What’s a Tweetchat? And why should you care? For all of you green social media users, Tweetchats are: Virtual meetings held on Twitter A draw for people with similar interests Generally held at a fixed day and time, often repeating over a week or month Identified by a hashtag –... View Article
