B2B Marketing Zone Paige Musto, Author at Act-On Marketing Blog

More by Paige Musto

Paige Musto is Director of Communications at Act-On Software. She brings over 12 years of experience in public relations, marketing and social media for high technology companies in the IT Security and SaaS industries. In this position she heads up all PR/AR and Social Media programs, driving the company’s brand and product awareness as well as leveraging social media to optimize lead generation. Prior to joining Act-On, Paige was Manager, Public Relations at NetSuite (NYSE: N) where she drove corporate, channel and partner PR and thought leadership programs, as well as established the company’s social media program. Paige has held various communication roles at companies including VeriSign (NASDAQ: VRSN), Check Point Software (NASDAQ: CHKP), and RSA, the security division of EMC (NYSE: EMC). Paige holds a Bachelor of Arts (BA) in Communication from the University of California at Davis and a Master of Business Administration (MBA) with an emphasis in Marketing Management from California State University-East Bay. In her spare time, Paige enjoys shopping, reading and watching sports—Go Niners!

How to Get a Bigger Bang from Your Press Releases

Once upon a time, press releases were events unto themselves, for the attention they commanded and masses they reached. Consider Michael Jordan’s famous, two-word fax announcing his return to basketball in 1995, as relayed by his agent, David Falk: … President

Join the i♥marketing Roadshow! Next Stop: July 9 in Boston

It’s the next stop in the i♥marketing roadshow, and you won’t want to miss this opportunity to join the fun! i♥marketing is a complimentary marketing workshop that’s been taking the country by storm. These half-day events are a great opportunity to fine-tune your marketing skills

Join the i♥marketing Roadshow! Next Stop, June 3 in Los Angeles

Do you ♥ marketing? Do you ♥ LA? You’re in luck, because the i♥marketing roadshow is coming to Los Angeles, and you’re invited to join the fun! i♥marketing is a complimentary marketing workshop that’s been taking the country by storm. These

Join the i♥marketing Roadshow! Next Stop, Atlanta May 28

The i♥marketing roadshow is in full swing, and you’re invited to join the fun! i♥marketing is a complimentary half-day marketing workshop, but it’s much more than that. It’s also a great opportunity to fine-tune your marketing skills and get a look into the

Seriously Smart SiriusDecisions Takeaways

Editor’s Note: Our Girl in Nashville (aka Paige Musto, our corporate communications director) is at the Grand Ole Opry attending the SiriusDecisions 2015 Summit. Here are a few of the choice bits she’s heard this week:   Tony Jaros, SVP and

The Future of CRM is Customer Engagement

What’s the future of customer relationship management (CRM) and what does it take to create lasting customer engagement? Recently I had the chance to sit down with Paul Greenberg, who’s sometimes referred to as “the Godfather of CRM.” Paul’s the author

Act-On Software a Leader in Marketing Automation

Today G2 Crowd released its winter crowdsourced review grid for marketing automation. Over 700 reviews on marketing automation technologies were sourced across 14 companies. Overall, marketing automation users report an 85% rate of satisfaction with their software. Marketers have voiced

A Content Marketing Strategy Using Paid, Owned, and Earned Media

“Content marketing” is a perhaps the fastest-growing marketing tactic being used today. While it’s definitely become mainstream, there are lots of issues around how to create it, how to manage it…even how to think about it. The Content Marketing Institute

Instagram for Marketing: Examples We Like

While it’s safe to say that Instagram isn’t for all businesses – and best practices say that you shouldn’t clog up your website with a dozen widgets leading to all sorts of social media sites – Instagram does have a