B2B Marketing Zone

More by Paige Musto

Paige Musto is Director of Communications at Act-On Software. She brings over 12 years of experience in public relations, marketing and social media for high technology companies in the IT Security and SaaS industries. In this position she heads up all PR/AR and Social Media programs, driving the company’s brand and product awareness as well as leveraging social media to optimize lead generation. Prior to joining Act-On, Paige was Manager, Public Relations at NetSuite (NYSE: N) where she drove corporate, channel and partner PR and thought leadership programs, as well as established the company’s social media program. Paige has held various communication roles at companies including VeriSign (NASDAQ: VRSN), Check Point Software (NASDAQ: CHKP), and RSA, the security division of EMC (NYSE: EMC). Paige holds a Bachelor of Arts (BA) in Communication from the University of California at Davis and a Master of Business Administration (MBA) with an emphasis in Marketing Management from California State University-East Bay. In her spare time, Paige enjoys shopping, reading and watching sports—Go Niners!

marketing panel interview

10 Very Smart People Weigh In on How to Rethink Marketing


How would you rethink marketing? We asked 10 thought leaders and here are their answers.
featured-default

How to Get a Bigger Bang from Your Press Releases


Once upon a time, press releases were events unto themselves, for the attention they commanded and masses they reached. Consider Michael Jordan’s famous, two-word…
featured-default

Join the i♥marketing Roadshow! Next Stop: July 9 in Boston


It’s the next stop in the i♥marketing roadshow, and you won’t want to miss this opportunity to join the fun! i♥marketing is a complimentary marketing workshop that’s…
featured-default

Join the i♥marketing Roadshow! Next Stop, June 3 in Los Angeles


Do you ♥ marketing? Do you ♥ LA? You’re in luck, because the i♥marketing roadshow is coming to Los Angeles, and you’re invited…
featured-default

Join the i♥marketing Roadshow! Next Stop, Atlanta May 28


The i♥marketing roadshow is in full swing, and you’re invited to join the fun! i♥marketing is a complimentary half-day marketing workshop, but it’s much more…
featured-default

Seriously Smart SiriusDecisions Takeaways


Editor’s Note: Our Girl in Nashville (aka Paige Musto, our corporate communications director) is at the Grand Ole Opry attending the SiriusDecisions 2015 Summit.…
featured-default

Road Trip! Join the i♥marketing Roadshow, Coming Soon to a City Near You


The i♥marketing roadshow is getting underway, and you’re invited to join the experience. i♥marketing is much more than a complementary marketing workshop. It’s…
featured-default

The Future of CRM is Customer Engagement


What’s the future of customer relationship management (CRM) and what does it take to create lasting customer engagement? Recently I had the chance to…
featured-default

Should Marketers Be the Stewards of the Customer Relationships? Gleanster Research Results


If you’re lucky, your business has a lot of customers. And if you’re really lucky, you’re connecting and communicating with them in many…
featured-default

Global Software Provider Mikogo Uses Marketing Automation to Drive Results


Rapid growth, lots of leads, and a busy sales team. Sounds great, doesn’t it? It is, but it can become a problem when…
featured-default

Act-On Software a Leader in Marketing Automation


Today G2 Crowd released its winter crowdsourced review grid for marketing automation. Over 700 reviews on marketing automation technologies were sourced across 14…
featured-default

A Content Marketing Strategy Using Paid, Owned, and Earned Media


“Content marketing” is a perhaps the fastest-growing marketing tactic being used today. While it’s definitely become mainstream, there are lots of issues around…
featured-default

Instagram for Marketing: Examples We Like


While it’s safe to say that Instagram isn’t for all businesses – and best practices say that you shouldn’t clog up your website…
featured-default

10 Tips for Creating Compelling Webinar Content


How many webinars have you sat through in the last year? How many were memorable? How many gave you one nugget of information…
featured-default

Going to Dreamforce? Want to Win 49ers Tix?


Dreamforce is one giant, exciting conference, the biggest cloud computing event of all: more than 120,000 registered attendees, over 1,000 sessions, and 350…