More by Nick Bideshi

Nick Bideshi is Co-Founder of Industrial Quality Management, a company that helps B2B clients with revenue growth and profitability. In addition Nick is a passionate business consultant, entrepreneur, business coach, and loves to build responsible leadership in SMBs

The Real Cost of a Bad (Marketing Automation) Decision

Before helping to found IQM (our marketing agency, which happens to use marketing automation software as a staple), I was involved in several marketing automation system implementations that had varying levels of success. In one particular deployment, I observed a