Author Archives for Monique Torres

Advocacy Marketing Part 1: End-to-End Advantages You Can’t (Shouldn’t) Ignore

Posted on November 24, 2014 by | Leave your thoughts |

If you’re not taking advantage of advocacy marketing (aka influencer marketing, referral marketing, and word-of-mouth marketing), you should give it serious consideration. Here are a few reasons: According to McKinsey & Company, word-of-mouth (WOM) is the primary factor behind 20%-50% of all purchasing decisions. A Zubrance white paper states that for... View Article


A Salute to Service

Posted on November 11, 2014 by | Leave your thoughts |

Today is Veterans Day, the day that honors the service of all U.S. military veterans. It began nearly 100 years ago as the day commemorating the temporary cessation – an armistice – of hostilities between the Allies and Germany at the 11th hour of the 11th day of the 11th... View Article


How B2Bs Can Beat the Black Friday Blues

Posted on November 10, 2014 by | 2 Comments |

Black Friday has long been the kick-off of the holiday shopping season, a day famous (and infamous) for big advertising pushes, big crowds, and – fingers crossed – big revenues for retailers. Here are the U.S. numbers from Black Friday 2013, as reported by statisticbrain.com: $57 billion:  Total spent 307 million: ... View Article


31 Wicked Cool Benefits of Marketing Automation

Posted on October 31, 2014 by | 2 Comments |

Hallowmas. All Souls’ Day. All Hollows Day. All Saints’ Day. All Hallows Eve. Samhain. Hallowe’en. It’s one of the world’s oldest holidays and a patchwork of traditions and superstitions that span countries, centuries, beliefs, and religions. In other words, it’s awesome. To celebrate the day (and night) and venerate all... View Article


About Monique Torres

Monique is a senior writer for Act-On Software and regular contributor to the Act-On Marketing Action blog. She has over 15 years’ experience in the marketing industry, with a focus on digital marketing and market research for the high-tech industry.

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