Author Archives for Monique Torres

A Salute to Service

Posted on November 11, 2014 by | Leave your thoughts |

Today is Veterans Day, the day that honors the service of all U.S. military veterans. It began nearly 100 years ago as the day commemorating the temporary cessation – an armistice – of hostilities between the Allies and Germany at the 11th hour of the 11th day of the 11th... View Article

How B2Bs Can Beat the Black Friday Blues

Posted on November 10, 2014 by | 2 Comments |

Black Friday has long been the kick-off of the holiday shopping season, a day famous (and infamous) for big advertising pushes, big crowds, and – fingers crossed – big revenues for retailers. Here are the U.S. numbers from Black Friday 2013, as reported by $57 billion:  Total spent 307 million: ... View Article

31 Wicked Cool Benefits of Marketing Automation

Posted on October 31, 2014 by | 2 Comments |

Hallowmas. All Souls’ Day. All Hollows Day. All Saints’ Day. All Hallows Eve. Samhain. Hallowe’en. It’s one of the world’s oldest holidays and a patchwork of traditions and superstitions that span countries, centuries, beliefs, and religions. In other words, it’s awesome. To celebrate the day (and night) and venerate all... View Article

Content Marketing Insourcing: Tips for Turning Internal Resources into Content Creation Machines

Posted on September 17, 2014 by | Leave your thoughts |

  The argument has long been settled, supported by volumes of data points, papers, posts, and countless real-world experiences by marketers of all stripes, types, and industries: Content marketing works. Especially for businesses that have the luxury of sizable marketing teams. Nothing says content-marketing success like an army of cross-specialty... View Article

About Monique Torres

Monique is a senior writer for Act-On Software and regular contributor to the Act-On Marketing Action blog. She has over 15 years’ experience in the marketing industry, with a focus on digital marketing and market research for the high-tech industry.

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