Author Archives for Monique Torres

Mind the Spam Trap: New On-Demand Webinar Helps You Avoid Being Blacklisted

Posted on April 11, 2014 by | Leave your thoughts |

You just got blacklisted. Now what? It happens to the best of companies. Even global players – Disney, Facebook, DMA, Citibank, and many others – have been sucker-punched by the blacklist, despite allocating staggering budgets to avoid such headaches. Created to combat spammers, blacklists are notorious registries that curate ne’er-do-well... View Article

70 New (Really) Marketing Automation Stats

Posted on April 8, 2014 by | 5 Comments |

They’re getting old. Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”... View Article

Agency’s Web Traffic Jumps by 400%

Posted on March 25, 2014 by | 3 Comments |

Let’s say there’s a digital agency with 15 years of success, a stellar reputation for connecting people to brands, and a comfortably flowing revenue stream. Does it rest on its laurels, or does it focus on the next level of online marketing capability? circle S Studio – a premier marketing... View Article

3 Ways Marketing Automation Can Make You a Better Marketer

Posted on March 20, 2014 by | 1 Comment |

Many aspects of marketing require a careful hands-on approach to ensure proper application, timely scheduling, and successful implementation. However, as technology has advanced, tapping into the power and sophistication of marketing automation has shifted from being a nice-to-have to being an essential reality. The reason? Marketing automation unshackles you from... View Article

4 Ways Marketing Automation Can Create a Pot o’ Gold

Posted on March 17, 2014 by | 3 Comments |

Though sales and marketing departments use different strategies and tactics, their missions are complementary: revenue generation. Adding a marketing automation system to these departments can directly contribute to their collective success, ultimately helping them meet and exceed revenue goals. What Can You Expect From Marketing Automation? In a nutshell: increased productivity... View Article

3 Reasons You Should Use Website Visitor Tracking

Posted on February 28, 2014 by | 3 Comments |

More than likely, your website plays a sizable role in your overall business success. It’s the primary point of brand engagement for prospects, leads, and customers, all of whom are uniquely interacting with your pages and content, assessing your products and services, and ultimately counting on your website to deliver... View Article

About Monique Torres

Monique is a senior writer for Act-On Software and regular contributor to the Act-On Marketing Action blog. She has over 15 years’ experience in the marketing industry, with a focus on digital marketing and market research for the high tech industry.