Author Archives for Monique Torres

Content Marketing Insourcing: Tips for Turning Internal Resources into Content Creation Machines

Posted on September 17, 2014 by | Leave your thoughts |

  The argument has long been settled, supported by volumes of data points, papers, posts, and countless real-world experiences by marketers of all stripes, types, and industries: Content marketing works. Especially for businesses that have the luxury of sizable marketing teams. Nothing says content-marketing success like an army of cross-specialty... View Article

Sales & Marketing Alignment: A Pragmatist’s View

Posted on July 31, 2014 by | 2 Comments |

The term “sales and marketing alignment” is at the top of today’s Business Buzz Words list, as evidenced by the sheer magnitude written on the topic. (A quick search returns over 22 million results. Modify the term slightly and the results become seemingly infinite.) It’s good news. Most companies are... View Article

An Act-On Conversation: Aaron Bolshaw Talks Automated Email Programs … and Why They’re Awesome

Posted on July 14, 2014 by | Leave your thoughts |

Pure gold. That’s what automated email programs can be for marketers, empowering them to set up effective campaigns that run automatically, deliver the right message to the right person at the right time, and ultimately increase revenue and decrease effort. Automated email programs are among the key features of a good... View Article

5 Tips to Get Listed in Google News

Posted on July 7, 2014 by | Leave your thoughts |

100,000 business opportunities every minute. That’s the number of clicks Google News gets, as reported in The Atlantic. It amounts to a cool 1 billion unique users per week who are viewing articles that are algorithmically harvested from more than 50,000 news sources across 72 editions and 30 languages. And... View Article

About Monique Torres

Monique is a senior writer for Act-On Software and regular contributor to the Act-On Marketing Action blog. She has over 15 years’ experience in the marketing industry, with a focus on digital marketing and market research for the high-tech industry.

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