More by Monique Torres

Monique Torres is a senior writer for Act-On Software and regular contributor to the Act-On Marketing Action blog. She has nearly 20 years’ experience in the marketing industry, with a focus on digital marketing and market research for high-tech.

The ROI of Influencer Marketing

What does it mean to be an influencer marketing company? And, furthermore, can the value and impact of influencers be measured? It’s a topic many businesses grapple with as they work to keep up with – and strategically harness –