Author Archives for Monique Torres

Mind the Spam Trap: New On-Demand Webinar Helps You Avoid Being Blacklisted

Posted on April 11, 2014 by | Leave your thoughts |

You just got blacklisted. Now what? It happens to the best of companies. Even global players – Disney, Facebook, DMA, Citibank, and many others – have been sucker-punched by the blacklist, despite allocating staggering budgets to avoid such headaches. Created to combat spammers, blacklists are notorious registries that curate ne’er-do-well... View Article

70 New (Really) Marketing Automation Stats

Posted on April 8, 2014 by | 5 Comments |

They’re getting old. Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”... View Article

Agency’s Web Traffic Jumps by 400%

Posted on March 25, 2014 by | 3 Comments |

Let’s say there’s a digital agency with 15 years of success, a stellar reputation for connecting people to brands, and a comfortably flowing revenue stream. Does it rest on its laurels, or does it focus on the next level of online marketing capability? circle S Studio – a premier marketing... View Article

3 Ways Marketing Automation Can Make You a Better Marketer

Posted on March 20, 2014 by | 1 Comment |

Many aspects of marketing require a careful hands-on approach to ensure proper application, timely scheduling, and successful implementation. However, as technology has advanced, tapping into the power and sophistication of marketing automation has shifted from being a nice-to-have to being an essential reality. The reason? Marketing automation unshackles you from... View Article

4 Ways Marketing Automation Can Create a Pot o’ Gold

Posted on March 17, 2014 by | 3 Comments |

Though sales and marketing departments use different strategies and tactics, their missions are complementary: revenue generation. Adding a marketing automation system to these departments can directly contribute to their collective success, ultimately helping them meet and exceed revenue goals. What Can You Expect From Marketing Automation? In a nutshell: increased productivity... View Article

About Monique Torres

Monique is a senior writer for Act-On Software and regular contributor to the Act-On Marketing Action blog. She has over 15 years’ experience in the marketing industry, with a focus on digital marketing and market research for the high tech industry.