B2B Marketing Zone

More by Monique Torres

Monique Torres is a senior writer for Act-On Software and regular contributor to the Act-On Marketing Action blog. She has nearly 20 years’ experience in the marketing industry, with a focus on digital marketing and market research for high-tech.

Holiday season

A Celebration of the Season: 10 Holidays that Showcase Our Diversity


Around the world a spectacular variety of holidays exists for every day of the year. Given the season, here are 10 holidays that…
featured-default

The Power of the Pivot: Get Started with Excel Pivot Tables


If you rely on spreadsheets to manage any aspect of your business, pivot tables will make your life a lot easier. Pivot tables…
featured-default

The ROI of Influencer Marketing


What does it mean to be an influencer marketing company? And, furthermore, can the value and impact of influencers be measured? It’s a…
featured-default

Buzzword Watch: Stop Saying That. Really. Stop.


I’ve been a business writer for a long time; long enough to admit that it’s kept me (happily) on the bright side of…
featured-default

3 Sure-Fire Tactics to Attract More Leads (and Be Better Looking)


When it comes right down to it, marketing is simply about attraction – delivering your best come-hither stare and, fingers crossed, being taken…
featured-default

7 Tips to Take PowerPoint Presos from “Meh” to “Wow”


PowerPoint is a handy program that can bring out the best and worst in information delivery: for every presentation that’s interesting and wow-worthy,…
marketing automation stats

87 New (Really) Marketing Automation Stats


This is a January 2015 update to the original April 2014 post. It’s been expanded from 70 stats to 87. We have not…
featured-default

Battle the Bloat … and Give Your Content Marketing a Lean New Physique


“Guilty as charged,” she said culpably. “Don’t be such a fool,” he said contemptuously. “The honest facts are …” Ever come across this…
featured-default

An Act-On Conversation: Blurred Lines – What Sales & Marketing Will Look Like in 2015


Editor’s Note: Ryan Porter is Act-On’s Director of Global Sales Enablement. Ryan came to Act-On from Cisco WebEx and has extensive experience in…
featured-default

Advocacy Marketing Part 2: Building Your Plan in 5 Steps


Welcome to part deux of our 2-part series on advocacy marketing. In part 1 we answered two burning questions about the practice:  What…
featured-default

Advocacy Marketing Part 1: End-to-End Advantages You Can’t (Shouldn’t) Ignore


If you’re not taking advantage of advocacy marketing (aka influencer marketing, referral marketing, and word-of-mouth marketing), you should give it serious consideration. Here are…
featured-default

New Research Says Documenting Your Content Strategy is Critical


Marketers who take the time to document their content marketing strategy are more effective than those who don’t. That’s the key takeaway from…
featured-default

A Salute to Service


Today is Veterans Day, the day that honors the service of all U.S. military veterans. It began nearly 100 years ago as the…
featured-default

How B2Bs Can Beat the Black Friday Blues


Black Friday has long been the kick-off of the holiday shopping season, a day famous (and infamous) for big advertising pushes, big crowds, and…
featured-default

31 Wicked Cool Benefits of Marketing Automation


Hallowmas. All Souls’ Day. All Hollows Day. All Saints’ Day. All Hallows Eve. Samhain. Hallowe’en. It’s one of the world’s oldest holidays and…