B2B Marketing Zone Michael Gerard

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Curata provides software that enables marketers to create and curate the most relevant and highest quality content as part of their content marketing strategy. As CMO of Curata, Michael Gerard is responsible for Curata's marketing strategy and all related activities (i.e., product marketing, brand building, lead generation and sales enablement). Follow Michael on Twitter.

Find the Right Content Marketing Mix

As content marketing grows in popularity, marketers are discovering that – for all but the largest and best-funded marketing teams – it’s nearly impossible to publish only original, created content at the pace expected of today’s brands. Given this reality,