More by Martin Laetsch

Martin Laetsch is the Director of Online Marketing at Act- On Software. Act-On is the world's fastest growing marketing automation company; its cloud-based marketing automation platform is the foundation of successful marketing campaigns everywhere – from small, simple and direct, to complex globally implemented programs. Martin is a marketing strategy leader with more than 15 years of experience with prominent companies guiding product management and marketing. While at Intel, Martin defined, built, and managed the world’s first enterprise-class search marketing program that became a standard for managing digital marketing programs for many of the Fortune 500 companies including Dell, IBM, HP, and P&G.

3 Strategies to Drive Search Engine Marketing Success

For B2B marketers, search optimization is a critical aspect of reaching potential customers and creating relationships with them. Whether you’ve got a globally recognized brand or you’re starting a new business, search marketing should be a top priority. Why? Let’s

Using Google Drive to Collaborate

Do you and your team collaborate on documents and spreadsheets? Are you constantly sending emails back and forth with Microsoft Office documents attached? That can be a clunky process, especially when it comes to collaboration. It’s easy to lose track

Critical Rules for SEO Success in 2015

Search and email remain the two most important marketing activities of the digital age. When we want to buy something, the first thing most of us do first is turn to our favorite search engines. A study by Outbrain shows that

8 Ways to Get More Value from Your Next Trade Show

Trade shows can be valuable investments that get your brand in front of hundreds – and sometimes thousands – of prospects. In fact, according to the Content Marketing Institute, 76% of best-in-class B2B marketers rate in-person events as one of

5 Tips for Maximizing Your Marketing with Google AdWords

The answer to your question is “probably yes … and definitely probably.” The question: “Should my company use Google AdWords?” As the interweb’s dominant pay-per-click platform, AdWords is Google’s pretty baby: It’s self-absorbed, incredibly time-consuming, demands constant attention, and costs