Author Archives for Martin Laetsch

Email Etiquette: Don’t Sabotage Your Career

Posted on October 16, 2014 by | 1 Comment |

Email is so common, and such a pedestrian workhorse, that it’s easy to take it for granted. But in a business setting, it’s a fine opportunity for you to win (or lose) people’s esteem, and it can have a very positive (or crushingly negative) effect on your employment. Let’s take... View Article

5 Tips for Maximizing Your Marketing with Google AdWords

Posted on April 1, 2014 by | 1 Comment |

The answer to your question is “probably yes … and definitely probably.” The question: “Should my company use Google AdWords?” As the interweb’s dominant pay-per-click platform, AdWords is Google’s pretty baby: It’s self-absorbed, incredibly time-consuming, demands constant attention, and costs money … yet most still say it’s worth it. And... View Article

Google Authorship 101

Posted on January 13, 2014 by | 8 Comments |

Because virtually all consumers do some amount of online research before making a purchase or visiting a store, and because the search engine of choice is Google most of the time, it’s simply crucial for marketers to understand ways to optimize Google performance. First, a bit of context: Search engine... View Article

SEO 101 Part 3: Keyword Savvy

Posted on July 15, 2013 by | 13 Comments |

Here’s a quick keyword refresher: A keyword is the word (or phrase) you want searchers to find your page for. (About that phrase; it can be a twelve-word phrase and still be referred to as a singular “keyword”.) The keyword should clearly identify the one main thing your page is... View Article

About Martin Laetsch

Martin Laetsch is the Director of Online Marketing at Act- On Software. Act-On is the world's fastest growing marketing automation company; its cloud-based marketing automation platform is the foundation of successful marketing campaigns everywhere – from small, simple and direct, to complex globally implemented programs. Martin is a marketing strategy leader with more than 15 years of experience with prominent companies guiding product management and marketing. While at Intel, Martin defined, built, and managed the world’s first enterprise-class search marketing program that became a standard for managing digital marketing programs for many of the Fortune 500 companies including Dell, IBM, HP, and P&G.

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