B2B Marketing Zone

More by Martin Laetsch

Martin Laetsch is the Director of Online Marketing at Act- On Software. Act-On is the world's fastest growing marketing automation company; its cloud-based marketing automation platform is the foundation of successful marketing campaigns everywhere – from small, simple and direct, to complex globally implemented programs. Martin is a marketing strategy leader with more than 15 years of experience with prominent companies guiding product management and marketing. While at Intel, Martin defined, built, and managed the world’s first enterprise-class search marketing program that became a standard for managing digital marketing programs for many of the Fortune 500 companies including Dell, IBM, HP, and P&G.

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3 Strategies to Drive Search Engine Marketing Success


For B2B marketers, search optimization is a critical aspect of reaching potential customers and creating relationships with them. Whether you’ve got a globally…
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Using Google Drive to Collaborate


Do you and your team collaborate on documents and spreadsheets? Are you constantly sending emails back and forth with Microsoft Office documents attached?…
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Critical Rules for SEO Success in 2015


Search and email remain the two most important marketing activities of the digital age. When we want to buy something, the first thing…
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8 Ways to Get More Value from Your Next Trade Show


Trade shows can be valuable investments that get your brand in front of hundreds – and sometimes thousands – of prospects. In fact,…
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Understanding Cookies Part 2: A Guide for Marketers


Digital marketers are also online consumers, and most of us understand how cookies work. (Or at least, we know that they work, without…
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Understanding Cookies, Part 1: A Guide for Consumers


Everywhere we browse, every time we buy online, cookies are there, waiting for us. And while that situation sounds delicious (and somewhat sinister)…
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Email Etiquette: Don’t Sabotage Your Career


Email is so common, and such a pedestrian workhorse, that it’s easy to take it for granted. But in a business setting, it’s…
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5 Tips for Maximizing Your Marketing with Google AdWords


The answer to your question is “probably yes … and definitely probably.” The question: “Should my company use Google AdWords?” As the interweb’s…
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Google Authorship 101


Because virtually all consumers do some amount of online research before making a purchase or visiting a store, and because the search engine…
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SEO 101 Part 3: Keyword Savvy


Here’s a quick keyword refresher: A keyword is the word (or phrase) you want searchers to find your page for. (About that phrase;…
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SEO 101 Part 2: Writing great content for your website


The first step in writing content for the web that’s SEO-friendly is learning who your audience is. You aren’t writing web content just…
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SEO 101: How Search Engines Make Money (and Why It Matters)


We’ve just launched a new eBook, SEO 101: The Basics (and Beyond). We’ll be serializing bits of it from time to time, beginning…
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Five SEO “Best Practices” That Don’t Work Anymore


Search engine optimization has changed a lot in the last 12 years. Things like writing great content will always be a best practice,…
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SEO 101, Part 5: SEO Tactics Including Navigation and Canonical URLs


In this series so far, we’ve concentrated on actions marketers can take to improve SEO. With this, the final post of our SEO…
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SEO 101 Part 4: Optimize your Site for SEO


Site maps, sitemaps, image search, 404 pages One of the first things you want to do when you restructure your site or add…