More by Lisa Cannon

Lisa Cannon is a writer and editor based in Portland, Oregon. With over 25 years of experience as a creative writer, editorial director, and email marketer, she specializes in making complex, technical subjects easy to understand. She is currently a senior writer with Act-On Software, Inc., the leading marketing automation provider for small and mid-size companies.

The Secret to Connecting with Self-Educating Buyers

The following excerpt is from a recent webinar featuring Robert Rose and Tom Martin on the challenge marketers face today in connecting with self-educating buyers. Robert Rose is the chief strategy officer with the Content Marketing Institute and the author of a new