Author Archives for Lisa Cannon

The Modern Marketing Agency Pitch

Posted on July 24, 2014 by | Leave your thoughts |

Back when I worked at a marketing agency, assembling a client pitch was like putting on a really big show. There would be a flashy presentation, imaginative props, samples of creative executions, and of course, a heart-tugging story to tie it all together. Seriously, it was a huge deal. One... View Article

 5 Tips for Marketing in a Highly Regulated Industry

Posted on July 22, 2014 by | 2 Comments |

Marketers working in highly controlled industries face multiple challenges when it comes to reaching their audiences in a personal, relevant way. Industries such as financial services and healthcare have a variety of protocols around how they can market to consumers – especially where personal or financial information is concerned. In... View Article

10 Amazing Email Marketing Statistics for 2014

Posted on June 19, 2014 by | 1 Comment |

We’re only halfway through 2014, but there are already quite a few amazing email marketing statistics out there that demonstrate the staying power of email. Why do we need numbers to make the case? Most marketers realize that rumors of email marketing’s demise have been greatly exaggerated. But there are... View Article

7 Tips for Creating a Better Call to Action

Posted on June 12, 2014 by | 3 Comments |

It’s well worth your time to craft a better call to action; that CTA is the heart of your marketing message. It’s the magic button, image, or phrase that makes the reader take that critical next step with you – whatever that step may be. If you don’t say the... View Article