Author Archives for Lisa Cannon

Dealing with Difficult Co-Workers

Posted on November 20, 2014 by | Leave your thoughts |

Into everyone’s life, a little rain must fall. To put a finer point on it, most of us, at some point in our careers, must spend time dealing with difficult co-workers. Unlike that drunken brother-in-law you have to be polite to on holidays, your  co-workers are waiting for you five days... View Article

5 Tips for Making the Most of Email Newsletters

Posted on November 6, 2014 by | 1 Comment |

Most email marketers are fully aware of the benefits – and the challenges – of an e-newsletter. These regularly scheduled email messages go on a daily, weekly, monthly, or quarterly basis. (I don’t know anyone who has a yearly email newsletter, but I guess it’s possible.) They’re usually filled with... View Article

5 Email Metrics that Matter to Marketers

Posted on October 22, 2014 by | 2 Comments |

The great thing about email marketing (well, one of the many great things) is the instant insight you get after sending a message. Did your audience love it? Did they hate it? Which links are getting the most hits? You can see the results roll in as time goes by.... View Article