Author Archives for Lisa Cannon

Sales and Marketing Alignment vs. Integration, Part 3: Accountability

Posted on December 16, 2014 by | Leave your thoughts |

Rachel Rosin of Act-On Software recently moderated a webinar conversation between Bill Golder, principal and CEO of Slingshot Growth Partners, and Jay Hidalgo, renowned sales, marketing and business coach. Their three-part conversation covered the challenges to marketing and sales and the need for integration, moving from alignment to integration, and... View Article


Tradeshows and Events Drive Highest Quality Leads

Posted on December 11, 2014 by | Leave your thoughts |

Going to trade shows and in-person events can be an expensive proposition. Flights, hotels, ground transportation, and registration fees add up fast – and that’s just for attendees. Companies creating a presence at these events have the extra costs of designing, creating, and shipping booths and signage as well. When... View Article


Which Marketing Software Applications Matter to B2B Marketers?

Posted on December 6, 2014 by | Leave your thoughts |

Successful B2B marketers understand that the right technology tools can deliver a significant competitive advantage. Software for email marketing, customer relationship management, and web analytics can improve overall results by reducing manual processes, improving productivity, and providing much-needed insight into what works – and what doesn’t. But this proliferation of... View Article


Sales and Marketing Alignment vs. Integration, Part 1: Challenges

Posted on December 3, 2014 by | Leave your thoughts |

Rachel Rosin of Act-On Software recently moderated a webinar conversation between Bill Golder, principal and CEO of Slingshot Growth Partners, and Jay Hidalgo, renowned sales, marketing and business coach. Their three-part conversation covered the challenges to marketing and sales and the need for integration, moving from alignment to integration, and... View Article


Dealing with Difficult Co-Workers

Posted on November 20, 2014 by | Leave your thoughts |

Into everyone’s life, a little rain must fall. To put a finer point on it, most of us, at some point in our careers, must spend time dealing with difficult co-workers. Unlike that drunken brother-in-law you have to be polite to on holidays, your  co-workers are waiting for you five days... View Article