More by Lisa Cannon

5 Tips for Creating Amazingly Effective Email

Marketers have been using email for many years, and for good reason. Email marketing provides a dependable way to deliver a wide variety of cost-effective marketing messages. Plus, unlike annoying pop-up ads that are impossible to close, or intrusive ads

5 New Year’s Resolutions for Marketers

There’s something very optimistic about the people who make New Year’s resolutions every year. Rather than focusing on the failures of the past (hopefully), we look ahead, once again, to ponder the many ways we can improve ourselves and our