Author Archives for Lisa Cannon

5 Email Metrics that Matter to Marketers

Posted on October 22, 2014 by | 2 Comments |

The great thing about email marketing (well, one of the many great things) is the instant insight you get after sending a message. Did your audience love it? Did they hate it? Which links are getting the most hits? You can see the results roll in as time goes by.... View Article

5 Email Key Performance Indicators You Should be Tracking

Posted on October 6, 2014 by | 1 Comment |

Determining the key performance indicators (KPIs) that matter most to your business is an art as well as a science. What’s really important to your organization? Well, that depends on your objectives, your goals, and your overall strategy. For many companies, email campaigns might not be measured primarily in terms... View Article