Author Archives for Lisa Cannon

5 Email Key Performance Indicators You Should be Tracking

Posted on October 6, 2014 by | 1 Comment |

Determining the key performance indicators (KPIs) that matter most to your business is an art as well as a science. What’s really important to your organization? Well, that depends on your objectives, your goals, and your overall strategy. For many companies, email campaigns might not be measured primarily in terms... View Article