B2B Marketing Zone Linda West, Author at Act-On Marketing Blog

More by Linda West

5 Habits of Superstar Marketers

In a LinkedIn post from last year, Lou Adler, CEO and founder of The Adler Group, points out 12 ways to spot a high achiever. Here are the top three, edited a bit for length: They’ve been assigned difficult challenges

Content Syndication: 3 Key Techniques

With the rapid rise of content marketing, time-pressed marketers know they have to get the most leverage out of each piece of content they produce. It’s difficult at best for marketing teams to continually pump out a high volume of