Author Archives for Kent McGovern

The 5 Deadly Sins of Email Deliverability

Posted on July 3, 2013 by | 8 Comments |

You could have the biggest contact lists, the absolute best creative, but if your contacts don’t receive the email…it isn’t paying off. Since I’m in the email deliverability field, I often get asked why a sender’s email marketing isn’t performing the way they’d hoped. The majority of the time the... View Article

Deliverability: Watch those complaints!

Posted on March 27, 2013 by | Leave your thoughts |

Those of us charged with helping marketers optimize email deliverability would much rather see a sender with an elevated unsubscribe rate, as opposed to high spam complaint rates. High spam complaints have a direct impact on your delivery rates, and should be a warning bell that something is not right... View Article

New and Improved Yahoo! Mail

Posted on December 19, 2012 by | 2 Comments |

On December 11th, 2012 Yahoo! announced an updated version of its web-based email client in addition to new versions for Windows 8 and mobile versions for iPhone/iPod Touch and Android. The biggest areas of improvement that Yahoo! focused on in this new version of Yahoo! Mail were speed and ease... View Article