B2B Marketing Zone Kent McGovern, Author at Act-On Marketing Blog

More by Kent McGovern

The 5 Deadly Sins of Email Deliverability

You could have the biggest contact lists, the absolute best creative, but if your contacts don’t receive the email…it isn’t paying off. Since I’m in the email deliverability field, I often get asked why a sender’s email marketing isn’t performing

Email Marketing Alert: New Gmail Inbox On The Way!

Gmail just announced some big changes to the look and function of the inbox, which could impact a sender’s email metrics. This will affect primarily B2B senders that focus on small business, and B2C senders. As of May 29, 2013,

Hidden Deliverability Dangers In Your Email Marketing Messages

When we’re investigating delivery issues, there’s one area that’s often overlooked:  Domains or URLs within an email. It’s easy to load up your marketing emails with links.  Just for starters, you’ve got an unsubscribe link, your company’s link, and a

Deliverability: Watch those complaints!

Those of us charged with helping marketers optimize email deliverability would much rather see a sender with an elevated unsubscribe rate, as opposed to high spam complaint rates. High spam complaints have a direct impact on your delivery rates, and

If Nobody’s Home, Why Keep Knocking?

Picture this scenario: You have some important news you have to tell a friend; you run to their house and knock loudly on the door, but no one is home. The next day you run over to their house once

New and Improved Yahoo! Mail

On December 11th, 2012 Yahoo! announced an updated version of its web-based email client in addition to new versions for Windows 8 and mobile versions for iPhone/iPod Touch and Android. The biggest areas of improvement that Yahoo! focused on in