B2B Marketing Zone

More by Kent McGovern

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The New Gmail Inbox Tabs: It’s Too Soon to Worry (But Do Watch)


Last May I wrote a blog post on the new tabbed Gmail inbox about how email recipients might use it. Since that time,…
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The 5 Deadly Sins of Email Deliverability


You could have the biggest contact lists, the absolute best creative, but if your contacts don’t receive the email…it isn’t paying off. Since…
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Email Marketing Alert: New Gmail Inbox On The Way!


Gmail just announced some big changes to the look and function of the inbox, which could impact a sender’s email metrics. This will…
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Hidden Deliverability Dangers In Your Email Marketing Messages


When we’re investigating delivery issues, there’s one area that’s often overlooked:  Domains or URLs within an email. It’s easy to load up your…
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Deliverability: Watch those complaints!


Those of us charged with helping marketers optimize email deliverability would much rather see a sender with an elevated unsubscribe rate, as opposed…
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If Nobody’s Home, Why Keep Knocking?


Picture this scenario: You have some important news you have to tell a friend; you run to their house and knock loudly on…
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New and Improved Yahoo! Mail


On December 11th, 2012 Yahoo! announced an updated version of its web-based email client in addition to new versions for Windows 8 and…