More by Kent McGovern

The 5 Deadly Sins of Email Deliverability

You could have the biggest contact lists, the absolute best creative, but if your contacts don’t receive the email…it isn’t paying off. Since I’m in the email deliverability field, I often get asked why a sender’s email marketing isn’t performing

Deliverability: Watch those complaints!

Those of us charged with helping marketers optimize email deliverability would much rather see a sender with an elevated unsubscribe rate, as opposed to high spam complaint rates. High spam complaints have a direct impact on your delivery rates, and

If Nobody’s Home, Why Keep Knocking?

Picture this scenario: You have some important news you have to tell a friend; you run to their house and knock loudly on the door, but no one is home. The next day you run over to their house once

New and Improved Yahoo! Mail

On December 11th, 2012 Yahoo! announced an updated version of its web-based email client in addition to new versions for Windows 8 and mobile versions for iPhone/iPod Touch and Android. The biggest areas of improvement that Yahoo! focused on in