B2B Marketing Zone Kelly Jo Horton

More by Kelly Jo Horton

Kelly Jo Horton is a regular contributor to the Act-On blog. She was a Primetime Engineering Emmy® winner in 2010 for Outstanding Achievement in Engineering Development for Showtime Sports Interactive, and is also a Blue Ribbon Panel Judge for the Primetime Emmys in the Interactive Media category.

20 Social Media Terms for Non-Digital Natives

Do you sometimes feel completely out of the loop when you’re in a meeting at work and your social media millennials start throwing out terms like “mentions” and “brandjacking?” When someone mentions “reach” do you think of toothbrushes? It’s okay,

10 Things B2B Marketers Should be Doing on LinkedIn

It’s no secret that LinkedIn is the world’s largest professional network on the Internet. With over 313 million members in over 200 countries, LinkedIn is a vital tool in conveying brand identity and increasing reach. And it can be a

10 Things B2B Marketers Should be Doing on Twitter

Many B2B businesses struggle with thinking of Twitter as a viable marketing tool. “My customers don’t use Twitter.” “Twitter is for consumer brands.” “Twitter is for teenagers.” Excuses. I’ve heard them all. The truth is, Twitter is an excellent addition

Obey Facebook’s Rules of Engagement (Or Else)

Do you know what it’s like to have a major Facebook campaign for a major client go completely dark a mere three hours after a giant PR push? I do. Nothing like getting a call from a frantic client and

How Peggy Olson Would Design for Interactive

In the era of Mad Men marketers knew exactly how their work would be consumed. The target audience would see the ad on TV, hear it on radio, see it in a magazine or on a billboard, and perhaps it

Choose the Right Social Networks to Boost Your Business

Find Kelly Jo on Twitter: @KellyJoHorton I have some good news … and some bad news. Let’s start with the bad news. You have to embrace social media and integrate it into your marketing strategy. I know what you’re saying;

How to Sell Marketing Automation to Your CXO

You’ve reached that point: You need to take your marketing to the next level, beyond the email program that your company is outgrowing. You know that marketing automation will let you scale your efforts across the board, provide your customers