More by Kelly Jo Horton

Kelly Jo Horton is a regular contributor to the Act-On blog. She was a Primetime Engineering Emmy® winner in 2010 for Outstanding Achievement in Engineering Development for Showtime Sports Interactive, and is also a Blue Ribbon Panel Judge for the Primetime Emmys in the Interactive Media category.

20 Social Media Terms for Non-Digital Natives

Do you sometimes feel completely out of the loop when you’re in a meeting at work and your social media millennials start throwing out terms like “mentions” and “brandjacking?” When someone mentions “reach” do you think of toothbrushes? It’s okay,

10 Things B2B Marketers Should be Doing on Twitter

Many B2B businesses struggle with thinking of Twitter as a viable marketing tool. “My customers don’t use Twitter.” “Twitter is for consumer brands.” “Twitter is for teenagers.” Excuses. I’ve heard them all. The truth is, Twitter is an excellent addition