Author Archives for Kelly Jo Horton

10 Things B2B Marketers Should be Doing on Twitter

Posted on September 16, 2014 by | 2 Comments |

Many B2B businesses struggle with thinking of Twitter as a viable marketing tool. “My customers don’t use Twitter.” “Twitter is for consumer brands.” “Twitter is for teenagers.” Excuses. I’ve heard them all. The truth is, Twitter is an excellent addition to your marketing mix. Twitter knows you’re skeptical, so they... View Article

How to Sell Marketing Automation to Your CXO

Posted on June 11, 2014 by | 3 Comments |

You’ve reached that point: You need to take your marketing to the next level, beyond the email program that your company is outgrowing. You know that marketing automation will let you scale your efforts across the board, provide your customers and prospects with more relevant and timely content, save time... View Article

About Kelly Jo Horton

Kelly Jo Horton is a regular contributor to the Act-On blog. She was a Primetime Engineering Emmy® winner in 2010 for Outstanding Achievement in Engineering Development for Showtime Sports Interactive, and is also a Blue Ribbon Panel Judge for the Primetime Emmys in the Interactive Media category.

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