Author Archives for Kelly Jo Horton

10 Things B2B Marketers Should be Doing on Twitter

Posted on September 16, 2014 by | 2 Comments |

Many B2B businesses struggle with thinking of Twitter as a viable marketing tool. “My customers don’t use Twitter.” “Twitter is for consumer brands.” “Twitter is for teenagers.” Excuses. I’ve heard them all. The truth is, Twitter is an excellent addition to your marketing mix. Twitter knows you’re skeptical, so they... View Article


About Kelly Jo Horton

Kelly Jo Horton is a regular contributor to the Act-On blog. She was a Primetime Engineering Emmy® winner in 2010 for Outstanding Achievement in Engineering Development for Showtime Sports Interactive, and is also a Blue Ribbon Panel Judge for the Primetime Emmys in the Interactive Media category.

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