B2B Marketing Zone Kaila Strong, Author at Act-On Marketing Blog

More by Kaila Strong

Kaila Strong is a writer, editor, senior marketing strategist, and SEO expert. Along with publishing regularly on Act-On’s blog and on other websites, she is a frequent guest speaker at SMX Conferences, Pubcon, and local conferences where she presents on topics including search, social, and content marketing.

8 Tips and a Few More Resources for Holiday Marketing

November has arrived and the holiday season is officially upon us. Seven more weeks until Christmas and just a short few weeks until Thanksgiving. As marketers or business owners there often are two camps around the holidays: stressed and incredibly

Search Ranking Factors: 2015 and Beyond

How do search engines rank web pages? It’s that all-important question on the minds of business owners around the globe. Many think there’s an elusive (or illusive) secret formula for ranking pages; pure speculation abounds. And more confusing yet is

How to Perform an Onsite SEO Audit Part 5: Rinse & Repeat

The final step to a successful onsite SEO audit is to develop the process to repeat what you’ve done. In our prior posts we’ve shared how to conduct research, do the analysis, take action, and improve. Today we’ll finish up

How to Perform an Onsite Audit for SEO, Part 4: Improvement

The next article in our five-part series on how to conduct an onsite SEO audit will focus on that ever-important, and sometimes forgotten, step of improvement. Identifying, fixing and monitoring the progress of your organic search visibility must be a

How to Perform an Onsite Audit for SEO: Part 1: Do the Research

We believe that every activity marketers do can be optimized, and we’ve got a favorite process: research, analyze, test, improve and repeat – that’s the true formula for optimization. Using this methodology, you can conduct an onsite audit for search

Google’s Mobile Search Update: Are You Ready for April 21?

Google has announced that on April 21, 2015, Google’s mobile ranking factors will not only label your site as mobile-friendly, but will also use mobile-friendliness to determine if your site should rank higher in the search results. According to Google’s Webmaster

Mobile Search Engine Optimization Best Practices

By now, we all know that mobile searchers outnumber desktop searchers. It may have been true once that you could assume that a mobile user looking for your products or services would also be looking on the desktop, but a 2014

SEO Basics + a Checklist for Content Marketers

What are the SEO basics all content marketers should know? So much time, attention, and detail goes into creating content of substantial quality. You write with passion, you express creativity in the content you develop, and find innovative ways to showcase your