More by Kaila Strong

SEO Basics + a Checklist for Content Marketers

What are the SEO basics all content marketers should know? So much time, attention, and detail goes into creating content of substantial quality. You write with passion, you express creativity in the content you develop, and find innovative ways to showcase your

3 Ways to Start Earning Links

Do you know the real value of links today? Last summer on the Act-On blog, we featured A Newbie’s Guide to Link Building to help introduce the concept to readers. Hyperlinks, just like the one I inserted into this paragraph

Does Google’s Penguin 3.0 Have a Bite?

Just a few weeks ago, around October 17, SEO professionals received confirmation that Google was rolling out a much-anticipated algorithm update dubbed “Penguin 3.0.” As recently as August, some people predicted that this update would “bring tears to your eyes.” But

Semantic Search: Keyword Choices and Relevancy

Have you read the recent SearchMetrics ranking factors survey? SEO experts Marcus Tober, Dr. Leonhard Hennig, and Daniel Furch are back with another edition of ranking correlations and ranking factors in the 2014 Ranking Factors Study. The report showcases four