Author Archives for Kaila Strong

Google Penguin Recovery from a Manual Action

Posted on July 15, 2014 by | Leave your thoughts |

Editor’s note: We hear a lot about Google penalties. In this post, Kaila Strong of Vertical Measures discusses the impact and mitigation of Google’s Penguin penalty. Martin Laetsch, Act-On’s Director of Online Marketing, offers a high-level overview of penalties in general. He says that if you think you have been... View Article

7 SEO Myths Marketers Should Know

Posted on April 4, 2014 by | 4 Comments |

“Myths are a waste of time. They prevent progression” – Barbra Streisand Understanding the world of search engine optimization is hard enough, but compound that with the bad advice, myths, and misunderstandings out there and – it’s enough to make you go mad. I never thought I’d be quoting the... View Article

50+ Expert Resources for Internet Marketers

Posted on February 7, 2014 by | 4 Comments |

Regardless of background, most marketers start off in the industry green as can be, always on the search for as much information as we can learn to elevate ourselves to the next level. Even if you’re not a newbie, you’re sure to be on the forever quest to become a... View Article

12 SEO Experts Weigh In on SEO 2014 Predictions

Posted on January 3, 2014 by | 31 Comments |

SEO is a particularly dynamic field, and those of us working in these trenches like to share our thoughts about this ever-changing environment. I’ve taken the opportunity to interview a dozen well-regarded experts in the industry, and ask the two biggest SEO questions on marketers’ minds for 2014. Their answers... View Article

10 Easy Ways to Vary Anchor Text

Posted on August 13, 2013 by | 9 Comments |

When does a good thing (optimization) become too much of a good thing (over-optimization)? Where is that line, and how do we avoid crossing it? There’s no hard-and-fast answer to that. It depends on a constellation of factors, including your content and your site’s authority. In particular, the issue of... View Article