B2B Marketing Zone

More by Kaila Strong

Kaila Strong is a writer, editor, senior marketing strategist, and SEO expert. Along with publishing regularly on Act-On’s blog and on other websites, she is a frequent guest speaker at SMX Conferences, Pubcon, and local conferences where she presents on topics including search, social, and content marketing.

RankBrain

7 Things You May Not Know About Google’s RankBrain


Artificial intelligence is real, now. Google’s RankBrain improves how people find you – when they’re looking for precisely what you offer.
schema

Schema & Microdata: An Overview


Here’s a primer on schema and microdata. They are a bit complicated, but not rocket science – and they can give you a…
Word cloud for Nofollow

Nofollow Tags: What They Are and Why They Matter


Nofollow links are a tactical tool. Use them to prevent comment spam on your site, and to help maintain your authority.
SEO

Making SEO a Priority During Website Launch Planning


It’s entirely possible to lose your search traffic after a website launch or redesign. Here’s a checklist for planning and precautions, to prevent…
KPI

Measuring Year-End Marketing KPIs – Where’s the Data?


If data is driving marketing now (and it is), then data analysis is critical. Here’s a broad view of tools you can use…
digital holiday marketing

8 Tips and a Few More Resources for Holiday Marketing


November has arrived and the holiday season is officially upon us. Seven more weeks until Christmas and just a short few weeks until…
search rankings

Search Ranking Factors: 2015 and Beyond


How do search engines rank web pages? It’s that all-important question on the minds of business owners around the globe. Many think there’s…
SEO audit

How to Perform an Onsite SEO Audit Part 5: Rinse & Repeat


The final step to a successful onsite SEO audit is to develop the process to repeat what you’ve done. In our prior posts…
SEO Audit

How to Perform an Onsite Audit for SEO, Part 4: Improvement


The next article in our five-part series on how to conduct an onsite SEO audit will focus on that ever-important, and sometimes forgotten,…
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How to Perform an Onsite Audit for SEO, Part 3: Take Action


In Part 2 of this series of posts on doing an online audit for SEO, we discussed the questions to ask yourself as you’re…
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How to Perform an Onsite Audit for SEO, Part 2: Do the Analysis


This is the second post in the “How to Perform an Onsite Audit for SEO” series. In the coming months, we’ll cover the…
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How to Perform an Onsite Audit for SEO: Part 1: Do the Research


We believe that every activity marketers do can be optimized, and we’ve got a favorite process: research, analyze, test, improve and repeat –…
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Google’s Mobile Search Update: Are You Ready for April 21?


Google has announced that on April 21, 2015, Google’s mobile ranking factors will not only label your site as mobile-friendly, but will also use…
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Mobile Search Engine Optimization Best Practices


By now, we all know that mobile searchers outnumber desktop searchers. It may have been true once that you could assume that a mobile…
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SEO Basics + a Checklist for Content Marketers


What are the SEO basics all content marketers should know? So much time, attention, and detail goes into creating content of substantial quality. You write…