Author Archives for Kaila Strong

3 Ways to Start Earning Links

Posted on December 5, 2014 by | Leave your thoughts |

Do you know the real value of links today? Last summer on the Act-On blog, we featured A Newbie’s Guide to Link Building to help introduce the concept to readers. Hyperlinks, just like the one I inserted into this paragraph directing you to our blog post, are a necessity online.... View Article

Does Google’s Penguin 3.0 Have a Bite?

Posted on November 7, 2014 by | 4 Comments |

Just a few weeks ago, around October 17, SEO professionals received confirmation that Google was rolling out a much-anticipated algorithm update dubbed “Penguin 3.0.” As recently as August, some people predicted that this update would “bring tears to your eyes.” But when it finally arrived, it seemed less impressive than past... View Article

Semantic Search: Keyword Choices and Relevancy

Posted on October 23, 2014 by | 2 Comments |

Have you read the recent SearchMetrics ranking factors survey? SEO experts Marcus Tober, Dr. Leonhard Hennig, and Daniel Furch are back with another edition of ranking correlations and ranking factors in the 2014 Ranking Factors Study. The report showcases four content factors which the authors feel correlate to higher rankings:... View Article

Did I Just Get a Google Penalty?

Posted on August 20, 2014 by | 2 Comments |

Recently I did a webinar called “Did Google Just Penalize Me?” for Website Magazine. We didn’t have enough time to answer all the great questions we got about how you might get a Google penalty, so I’m recapping a few of the most interesting here. If you’d like to watch... View Article

Google Penguin Recovery from a Manual Action

Posted on July 15, 2014 by | 2 Comments |

Editor’s note: We hear a lot about Google penalties. In this post, Kaila Strong of Vertical Measures discusses the impact and mitigation of Google’s Penguin penalty. Martin Laetsch, Act-On’s Director of Online Marketing, offers a high-level overview of penalties in general. He says that if you think you have been... View Article

SEO Questions from the Fact & Fiction Webinar

Posted on June 6, 2014 by | 3 Comments |

Recently I presented a webinar called “SEO in 2014: Fact, Fiction and Sensationalism.” We had so many questions at the end that there wasn’t time to answer them all, so I’m recapping a few of the most popular. (And you can catch up with the on-demand webinar here.) How important... View Article