Author Archives for Kaila Strong

Did I Just Get a Google Penalty?

Posted on August 20, 2014 by | 2 Comments |

Recently I did a webinar called “Did Google Just Penalize Me?” for Website Magazine. We didn’t have enough time to answer all the great questions we got about how you might get a Google penalty, so I’m recapping a few of the most interesting here. If you’d like to watch... View Article


Google Penguin Recovery from a Manual Action

Posted on July 15, 2014 by | 1 Comment |

Editor’s note: We hear a lot about Google penalties. In this post, Kaila Strong of Vertical Measures discusses the impact and mitigation of Google’s Penguin penalty. Martin Laetsch, Act-On’s Director of Online Marketing, offers a high-level overview of penalties in general. He says that if you think you have been... View Article


SEO Questions from the Fact & Fiction Webinar

Posted on June 6, 2014 by | 2 Comments |

Recently I presented a webinar called “SEO in 2014: Fact, Fiction and Sensationalism.” We had so many questions at the end that there wasn’t time to answer them all, so I’m recapping a few of the most popular. (And you can catch up with the on-demand webinar here.) How important... View Article


7 SEO Myths Marketers Should Know

Posted on April 4, 2014 by | 4 Comments |

“Myths are a waste of time. They prevent progression” – Barbra Streisand Understanding the world of search engine optimization is hard enough, but compound that with the bad advice, myths, and misunderstandings out there and – it’s enough to make you go mad. I never thought I’d be quoting the... View Article