B2B Marketing Zone

More by Judy Logan

Judy is the Director of Customer and Partner Marketing at Act-On Software. She is also an avid runner, UCLA Bruin, former wombmate, and Mom.

The Cobbler’s Children Have No … Marketing Campaigns

Editor’s note: While this post was written for the marketing agency pro, most of its recommendations are good for any time-strapped marketer. As an agency-side marketer, chances are that you spend far more time whipping up assets and planning campaigns