More by Jonathan Kantor

Jonathan Kantor is a 15-year white paper marketing veteran and has personally written over 350 white papers. He's the author of the widely acclaimed book, Crafting White Paper 2.0,and the founder of The White Paper Company and the White Paper Pundit blog.

The Impact of Social Media on White Paper Marketing

More and more people are using the Internet, Social Media, and mobile apps to stay on top of critically important information. Much of this online content is presented in brief hyperlinked messages attached to or extracted from larger information sources. Terms