In our recent post we shared 5 Prerequisites for Marketing Automation. The second prerequisite on the list is to agree on a “universal lead definition”. Brian Carroll, author of Lead Generation for the Complex Sale estimated that about 9 out of 10 companies lack a clear definition of what a... View Article
In our recent post we shared five prerequisites for Marketing Automation. The first prerequisite on the list is to create strong buyer personas. Since most businesses aren’t psychologists, they may not have the knowledge and skills to build meaningful buyer personas – so we thought it would be helpful to... View Article
So you just decided to buy marketing automation software to crank up sales leads, track the ROI of your campaigns, and prove just what exactly marketing has been doing to drive the bottom line. Wise choice. Whether you’re an SMB, a regional division of a large enterprise or a multi-national... View Article
