Author Archives for Jeff Ogden

Universal Lead Definitions

Posted on December 13, 2011 by | Leave your thoughts |

In our recent post we shared 5 Prerequisites for Marketing Automation. The second prerequisite on the list is to agree on a “universal lead definition”. Brian Carroll, author of Lead Generation for the Complex Sale estimated that about 9 out of 10 companies lack a clear definition of what a... View Article

5 Prerequisites for Marketing Automation

Posted on November 3, 2011 by | 1 Comment |

So you just decided to buy marketing automation software to crank up sales leads, track the ROI of your campaigns, and prove just what exactly marketing has been doing to drive the bottom line. Wise choice. Whether you’re an SMB, a regional division of a large enterprise or a multi-national... View Article