B2B Marketing Zone

More by Jeff Ogden

Universal Lead Definitions

In our recent post we shared 5 Prerequisites for Marketing Automation. The second prerequisite on the list is to agree on a “universal lead definition”. Brian Carroll, author of Lead Generation for the Complex Sale estimated that about 9 out

Buyer Personas are the Foundation for Great B2B Marketing

In our recent post we shared five prerequisites for Marketing Automation. The first prerequisite on the list is to create strong buyer personas. Since most businesses aren’t psychologists, they may not have the knowledge and skills to build meaningful buyer

5 Prerequisites for Marketing Automation

So you just decided to buy marketing automation software to crank up sales leads, track the ROI of your campaigns, and prove just what exactly marketing has been doing to drive the bottom line. Wise choice. Whether you’re an SMB,