B2B Marketing Zone

More by Jeff Ogden

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Universal Lead Definitions


In our recent post we shared 5 Prerequisites for Marketing Automation. The second prerequisite on the list is to agree on a “universal…
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Buyer Personas are the Foundation for Great B2B Marketing


In our recent post we shared five prerequisites for Marketing Automation. The first prerequisite on the list is to create strong buyer personas.…
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5 Prerequisites for Marketing Automation


So you just decided to buy marketing automation software to crank up sales leads, track the ROI of your campaigns, and prove just…