B2B Marketing Zone

More by Jay Hidalgo

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Bootstrap Buyer Persona Building in 4 Steps


“Buyer, Buyer, Buyer.” You can’t take to two steps in any direction in the marketing thought leadership landscape without hearing how important and…
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Lead Management: 7 Steps to the Process that Creates Revenue


Editor’s note: Jay Hidalgo is – among other things – the Demand Gen Coach. He’s spent over 20 years in the trenches, working…