B2B Marketing Zone

More by Jay Hidalgo

Bootstrap Buyer Persona Building in 4 Steps

“Buyer, Buyer, Buyer.” You can’t take to two steps in any direction in the marketing thought leadership landscape without hearing how important and central the buyer is, and how important it is to develop a “buyer centric” approach to demand

Lead Management: 7 Steps to the Process that Creates Revenue

Editor’s note: Jay Hidalgo is – among other things – the Demand Gen Coach. He’s spent over 20 years in the trenches, working hand-in-glove with with enterprise, midmarket, and smaller companies to develop and build buyer research, demand generation, database