Author Archives for Jay Hidalgo

Bootstrap Buyer Persona Building in 4 Steps

Posted on May 15, 2014 by | 4 Comments |

“Buyer, Buyer, Buyer.” You can’t take to two steps in any direction in the marketing thought leadership landscape without hearing how important and central the buyer is, and how important it is to develop a “buyer centric” approach to demand generation. Why all the hullabaloo around the buyer? Well, because... View Article


Lead Management: 7 Steps to the Process that Creates Revenue

Posted on April 22, 2014 by | 3 Comments |

Editor’s note: Jay Hidalgo is – among other things – the Demand Gen Coach. He’s spent over 20 years in the trenches, working hand-in-glove with with enterprise, midmarket, and smaller companies to develop and build buyer research, demand generation, database development, and lead management programs. In this post, he gives... View Article