“Sales enablement” is defined by Forrester Research as “…a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s problem-solving life cycle to optimize the return of investment... View Article
When we talk about cross-channel marketing, we’re talking about aligning branding, messaging, offers, and timing across multiple channels. The two most important channels to align are email and social media. Social is increasingly important as a driver of cross-channel, full-lifecycle engagement – and email still delivers the most revenue and... View Article
Timing, they say, is everything. If you’re considering marketing automation, there are five particularly auspicious times to consider it: When the business is in startup mode. You’re already making rapid changes and implementing new processes; marketing automation can actually smooth the path and help you get much further – on... View Article
In the recent Gleanster Research paper, “The New Rules of Digital Engagement,” analyst Ian Michiels discusses the evolution of data, and offers suggestions for managing marketing data. “While it may not be a key line item on the 2013 marketing strategy, big data has the potential to profoundly impact the... View Article
In the recent Gleanster Research paper, “The New Rules of Digital Engagement,” analyst Ian Michiels offers straightforward guidance for implementing marketing automation, drawing on findings from the 2012 Q3 Marketing Automation survey and the Q4 2012 benchmark report on Revenue Performance. First, evaluate your existing processes Consider whether your existing... View Article
Hear that low hum of excitement in the air? It’s 2013 coming at us, a whole new year full of bright and shiny opportunities. Here are Act-On’s Top Ten Resolutions for Marketers for your success in the new year: 1. Reduce, reuse, and recycle. Make the most of your content!... View Article
Gleanster Research has just issued “The New Rules of Digital Engagement,” a report chronicling lessons learned from 2012 and offering solid advice for 2013. Among the findings: Online marketing rocks. In 2012, 89% of Top Performers* ranked online marketing channels as a top source of competitive advantage. Marketing automation sets you... View Article
DemandCon’s Boston conference opened yesterday. The organization stresses sales and marketing alignment, holding several workshops on the topic each day of the conference. In that spirit, we’re publishing one post about sales and marketing alignment from the marketing point of view today, to complement the one we published from the... View Article
