B2B Marketing Zone

More by Janelle Johnson

Frequently Asked Questions about Email Deliverability

Ensuring high levels of deliverability is the cornerstone of every successful email marketing campaign. What can you do to make sure your email messages arrive in the inbox, and how can you prevent spam complaints from your audiences? We recently

Color My World: How Color Affects Conversion Rates

When it comes to online marketing, the rhythm that the experts are beating their drums to is high–quality–content. Countless blog posts, white papers, and infographics have been dedicated to the umpteen Google updates that reward quality content and push low-quality,

Hiring a Marketer: What Skill Set Should You Look For?

If your company has grown to the point where you’re hiring a marketer for the first time, congratulations! Marketing is an important link between buyers and your product or service, and marketers have always been tasked with finding new customers for

The 3 & 5 of Winning Drip Marketing Campaigns

How many times does a prospect need to see your message before taking action? As you might guess, the claims are all over the map: Rule of Seven says … you guessed it. Similarly, there’s the Law of 29. An

Drip Marketing 101: Benefits and Best Practices

There’s a reason drip campaigns are so popular: In marketing, like so many things, timing is key. Send a message too early? Your prospect isn’t ready to convert. Too late? They’ve already gone to your competitor. Drip marketing campaigns are

7 Steps to Defining a Marketing-Qualified Lead (MQL)

Getting the right leads, and only the right leads, from marketing to sales is a tall order. It helps to have a qualification strategy that sorts the ready from the not-ready into the correct buckets. Some organizations qualify leads in