Author Archives for Janelle Johnson

Drip Marketing 101: Benefits and Best Practices

Posted on July 2, 2014 by | 8 Comments |

There’s a reason drip campaigns are so popular: In marketing, like so many things, timing is key. Send a message too early? Your prospect isn’t ready to convert. Too late? They’ve already gone to your competitor. Drip marketing campaigns are an extremely valuable addition to the marketer’s toolbox. According to... View Article

6 Tips for Better Email

Posted on March 14, 2014 by | 4 Comments |

Have your unsubscribe rates been rising…and your open rates dropping? Possibly there’s no cause for concern. But usually when this happens it means your prospects are growing disinterested – most decidedly not a good thing. There are lots of ways to structure email programs. If you have a short sales... View Article

An Act-On Conversation: Jay Hidalgo and Atri Chatterjee Talk Demand Generation, Part 1

Posted on February 25, 2014 by | 7 Comments |

Recently I had the opportunity to moderate an Act-On Conversation on demand generation. The Conversationalists, Jay Hidalgo and Atri Chatterjee, defined demand generation and talked about how personas, sales and marketing alignment, and content marketing are a trifecta for successful demand generation. What follows below is Part 1 of the... View Article