B2B Marketing Zone Janelle Johnson, Author at Act-On Marketing Blog

More by Janelle Johnson

Frequently Asked Questions about Email Deliverability

Ensuring high levels of deliverability is the cornerstone of every successful email marketing campaign. What can you do to make sure your email messages arrive in the inbox, and how can you prevent spam complaints from your audiences? We recently

Hiring a Marketer: What Skill Set Should You Look For?

If your company has grown to the point where you’re hiring a marketer for the first time, congratulations! Marketing is an important link between buyers and your product or service, and marketers have always been tasked with finding new customers for

The 3 & 5 of Winning Drip Marketing Campaigns

How many times does a prospect need to see your message before taking action? As you might guess, the claims are all over the map: Rule of Seven says … you guessed it. Similarly, there’s the Law of 29. An

Drip Marketing 101: Benefits and Best Practices

There’s a reason drip campaigns are so popular: In marketing, like so many things, timing is key. Send a message too early? Your prospect isn’t ready to convert. Too late? They’ve already gone to your competitor. Drip marketing campaigns are

3 Best Practices for Creating a Lead Scoring Matrix

TOFU. MOFU. BOFU. They’re funny-looking acronyms that are fun to say and music to the ears of sales and marketing teams who focus on moving leads through the funnel – top, middle, bottom – and clinching the sale. Encouraging your

7 Call to Action Strategies: Tips and Advice

Including a persuasive call to action (CTA) in your marketing efforts can help drive your visitors to take immediate action. A call to action urges your readers and visitors to do something at once, such as click a button, submit

3 Ways Online Marketing Forms Drive Conversions

It’s critical to use online marketing forms well. They are the one place on your website where you have the chance to capture contact data that a prospect willingly provides, in essence giving you permission to market to them. Of

How to Capture New Customers – i♥marketing (Part 3)

Editor’s Note: Our first regional i♥marketing user conference included six rapid-fire sessions on best practices for each stage of the customer lifecycle: Attract, Capture, Nurture, Convert, Report, and Expand. This blog post covers the key points of the Capture rapid-fire