Author Archives for Janelle Johnson

6 Tips for Better Email

Posted on March 14, 2014 by | 4 Comments |

Have your unsubscribe rates been rising…and your open rates dropping? Possibly there’s no cause for concern. But usually when this happens it means your prospects are growing disinterested – most decidedly not a good thing. There are lots of ways to structure email programs. If you have a short sales... View Article

An Act-On Conversation: Jay Hidalgo and Atri Chatterjee Talk Demand Generation, Part 1

Posted on February 25, 2014 by | 6 Comments |

Recently I had the opportunity to moderate an Act-On Conversation on demand generation. The Conversationalists, Jay Hidalgo and Atri Chatterjee, defined demand generation and talked about how personas, sales and marketing alignment, and content marketing are a trifecta for successful demand generation. If you’d like to join the conversation, I... View Article

7 Call to Action Strategies: Tips and Advice

Posted on January 23, 2014 by | 3 Comments |

Including a persuasive call to action (CTA) in your marketing efforts can help drive your visitors to take immediate action. A call to action urges your readers and visitors to do something at once, such as click a button, submit an email address, or call for a free consultation. Their... View Article

Drip Marketing 101: Benefits and Best Practices

Posted on January 10, 2014 by | 5 Comments |

Are your sales and marketing departments slogging through a day-to-day email grind? Do you dream of automating the tedious lead nurturing process for them? Drip marketing makes it possible to send relevant emails, seal the leaks in your sales pipeline, and free up time for other important tasks. Learn why... View Article