More by Ian Michiels

Ian Michiels is a seasoned research analyst, strategic consultant, and business executive with a strong background in analytical and creative marketing. Prior to joining the leadership team at Gleanster, Michiels was the VP of Advisory Services at Marketsphere Marketing, a leading professional services firm, where he helped companies such as Nike, Sears Holdings, T.Rowe Price, Franklin Templeton, Caesars International, and Adobe maximize success in marketing operations. Follow Ian on Twitter:

Measuring Social Media ROI for B2B Marketers

Social media return on investment (ROI) is a tricky subject for marketers. But, for B2B marketers it’s especially difficult given the nuances of a B2B sale. In a B2B setting, organizations are looking for targeted buyers in specific roles and