B2B Marketing Zone

More by Ian Michiels

Ian Michiels is a seasoned research analyst, strategic consultant, and business executive with a strong background in analytical and creative marketing. Prior to joining the leadership team at Gleanster, Michiels was the VP of Advisory Services at Marketsphere Marketing, a leading professional services firm, where he helped companies such as Nike, Sears Holdings, T.Rowe Price, Franklin Templeton, Caesars International, and Adobe maximize success in marketing operations. Follow Ian on Twitter: twitter.com/InsightFanatic

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5 Reasons Sales Should Be Excited About Marketing Automation


Despite the name, marketing automation was never intended to be a marketing technology, even though about 80% of investments in marketing automation are…
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Important Considerations Before You Invest in Marketing Automation


2014 should be a great year for marketing automation; frankly, the last two years have been great years for marketing automation. We saw…
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Measuring Social Media ROI for B2B Marketers


Social media return on investment (ROI) is a tricky subject for marketers. But, for B2B marketers it’s especially difficult given the nuances of…
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SMBs Crossing the Chasm with Marketing Automation


Standalone email marketing tools might be sufficient for some SMBs, but marketing automation can help take your business to the next level.