Author Archives for Ian Michiels

Measuring Social Media ROI for B2B Marketers

Posted on July 12, 2012 by | 2 Comments |

Social media return on investment (ROI) is a tricky subject for marketers. But, for B2B marketers it’s especially difficult given the nuances of a B2B sale. In a B2B setting, organizations are looking for targeted buyers in specific roles and functions; the offering is more complex, pricing is complicated, and... View Article


About Ian Michiels

Ian Michiels is a seasoned research analyst, strategic consultant, and business executive with a strong background in analytical and creative marketing. Prior to joining the leadership team at Gleanster, Michiels was the VP of Advisory Services at Marketsphere Marketing, a leading professional services firm, where he helped companies such as Nike, Sears Holdings, T.Rowe Price, Franklin Templeton, Caesars International, and Adobe maximize success in marketing operations. Follow Ian on Twitter: twitter.com/InsightFanatic

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