B2B Marketing Zone

More by Hari Raghavan

social media political campaigns

Political Social Media Outreach: What B2B Marketers Can Learn


When the stakes are high, political social media can help a cause or a candidate flourish – or flounder. Learn 3 lessons every…
esurance football dollars

#SB50 Postmortem – What We Can Learn from Super Bowl Social Marketing


Super Bowl is social marketing at its best - and worst. From the touchdown of Esurance to the missed pass of Mountain Dew,…
email marketing

Start Strong in 2016: A Round-Up of Email Essentials


Email is still the most productive channel of all, so it’s always the right time to review your MO and improve. 5 email…
Best of 2015

The Year in Marketing: 2015’s Top Stories, 2016’s Likely Trends


By marketers, for marketers, about the wide world of marketing. Here’s a roundup of the most interesting blog posts we published in 2015.
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Social Selling: Step Up Your Game


Imagine, for a moment, you’re at a party where you don’t know many people. You’re happy to mingle with other guests to pass…
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Lessons for Marketers From the Second Screen Experience


Tune in to just about any show on television today and you’re sure to see the stamp of social media in some form…
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5 Ways of Ensuring Real ROI in Social Media


Only a year or so ago marketers were arguing about whether social media was a distracting time-suck or a valuable activity. That argument…
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How (and Why) to Use Social Media Meta Tags (Part 2 of 2)


This post is the second in a series that looks at social media meta tags and the ways they can power up your…
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How (and Why) to Use Social Media Meta Tags (Part 1 of 2)


Everybody knows you need to use metadata to optimize your web pages, right? Well…raise your hand if you’re using it to optimize your…
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Marketing (Through the Eyes of an Intern) Video


It has been said that marketers often speak a language all their own, and that they tend towards jargon when everyday English would…
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Does Social Media Influence Search Rankings?


Did your formal education prepare you for what you actually do in the day-to-day? Mine did to an extent, but when you’re working…
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2013 Marketing Survey Results: What Worked Best?


In business, as in life, we often tend to find our best paths forward by looking to the past – by taking stock…
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How to Leverage LinkedIn for Lead Generation and Recruitment


Though it might lack the flair its younger siblings on social possess (Facebook, Twitter, et al.), LinkedIn remains the great stalwart of professional…
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How to Win (Social) Friends & Influencers


As third-party review sites like Quora and Yelp come to play outsized roles in the brand-building process, and reviews figure into Google+, LinkedIn…
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4 Tips for Maximizing Advocacy


As more buyers today make the Internet their primary tool for researching particular solutions and brands, businesses are afforded unique opportunities to set…