B2B Marketing Zone Hari Raghavan, Author at Act-On Marketing Blog

More by Hari Raghavan

Social Selling: Step Up Your Game

Imagine, for a moment, you’re at a party where you don’t know many people. You’re happy to mingle with other guests to pass the time, since you’re a sociable sort with (ordinarily) plenty to say, but you’re rather quickly finding

Does Social Media Influence Search Rankings?

Did your formal education prepare you for what you actually do in the day-to-day? Mine did to an extent, but when you’re working at the edge of an ever-expanding discipline, as digital marketers do, you tend to learn the most

2013 Marketing Survey Results: What Worked Best?

In business, as in life, we often tend to find our best paths forward by looking to the past – by taking stock of what we’ve done previously, of what has and hasn’t worked, and charting a course accordingly. It

How to Leverage LinkedIn for Lead Generation and Recruitment

Though it might lack the flair its younger siblings on social possess (Facebook, Twitter, et al.), LinkedIn remains the great stalwart of professional networks, regularly attracting some 81% of today’s B2B marketers (“How B2B Marketers Use Social Now,” Zachary Reiss-Davis,

How to Win (Social) Friends & Influencers

As third-party review sites like Quora and Yelp come to play outsized roles in the brand-building process, and reviews figure into Google+, LinkedIn and other forums, it’s well worth marketers’ time to consider the influence today’s buyers wield online. You

4 Tips for Maximizing Advocacy

As more buyers today make the Internet their primary tool for researching particular solutions and brands, businesses are afforded unique opportunities to set themselves apart and to speak directly to customers sounding off on the services they receive. One of

6 Social Media Predictions for 2014

A lot can happen in a year’s time, which is why a tried and tested plan can go a long way to keeping your wits intact and your head above water. With 2013 nearing its end and 2014 closing in,

Best Ways to Thank (& Galvanize) Your Brand Advocates

As Thanksgiving approaches and a new year looms large upon the horizon, it’s only natural to take a bit of time to think back on the changes past months have brought, and to show your loved ones the appreciation they’re

Social Media & Halloween: Connect the Dots

Holidays can be trying, what with arrangements to be made, food to be prepared, gifts to be given, and so on. Halloween specifically – which may lack the flair of its more imposing sisters (Thanksgiving and Christmas), but which demands

A Flock of Hummingbird SEO Comments

A lot has been said already about Google’s recent Hummingbird SEO update, more than any one person could be expected to process. So, to make it easier to get up to speed, we’ve rounded up relevant articles from industry experts