Author Archives for Hari Raghavan

How to Win (Social) Friends & Influencers

Posted on January 9, 2014 by | 1 Comment |

As third-party review sites like Quora and Yelp come to play outsized roles in the brand-building process, and reviews figure into Google+, LinkedIn and other forums, it’s well worth marketers’ time to consider the influence today’s buyers wield online. You look really good when people who don’t even work for... View Article