B2B Marketing Zone

More by Hari Raghavan

Social Selling: Step Up Your Game

Imagine, for a moment, you’re at a party where you don’t know many people. You’re happy to mingle with other guests to pass the time, since you’re a sociable sort with (ordinarily) plenty to say, but you’re rather quickly finding

Lessons for Marketers From the Second Screen Experience

Tune in to just about any show on television today and you’re sure to see the stamp of social media in some form or another. Be it, say, a series-specific hashtag intended to encourage conversation, or a call for contributions

5 Ways of Ensuring Real ROI in Social Media

Only a year or so ago marketers were arguing about whether social media was a distracting time-suck or a valuable activity. That argument has been won by those who use social as a tool for engagement and brand awareness: a

How (and Why) to Use Social Media Meta Tags (Part 1 of 2)

Everybody knows you need to use metadata to optimize your web pages, right? Well…raise your hand if you’re using it to optimize your social media. As a baseline: “Metadata” (literally, data about data) is plural for all the bits of

Marketing (Through the Eyes of an Intern) Video

It has been said that marketers often speak a language all their own, and that they tend towards jargon when everyday English would do. Looking at some of the content that gets circulated today, it’s hard not to agree. Asked

Does Social Media Influence Search Rankings?

Did your formal education prepare you for what you actually do in the day-to-day? Mine did to an extent, but when you’re working at the edge of an ever-expanding discipline, as digital marketers do, you tend to learn the most

2013 Marketing Survey Results: What Worked Best?

In business, as in life, we often tend to find our best paths forward by looking to the past – by taking stock of what we’ve done previously, of what has and hasn’t worked, and charting a course accordingly. It