B2B Marketing Zone

More by Eric Albertson

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9 Steps to Lower Customer Acquisition Cost (And Higher Value)


“Anyone can do lead nurture,” said someone who’d never done it:  “Just send out three or more messages and you’re done.” Well…you could…
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Building Content Marketing to Support the Buying Process


A huge majority of prospective buyers (70–80%) make most of their critical decisions before they ever talk to your sales team. The way…