Author Archives for Marketing@Act-On

Crafting Next Generation White Papers for a Social Media Oriented Reader – Mad Marketing TV Episode 16

Posted on April 27, 2012 by | Leave your thoughts |

Without a doubt, social media has changed the way we share and absorb online content. Formats that support concise messaging, like Twitter and Facebook, make it easy for today’s reader to quickly scan hundreds of messages. So how do you make traditional marking pieces, like white papers, appealing to today’s... View Article