Marketing@Act-On, Author at Marketing Action Blog

More Tips on White Paper Marketing from Jonathan Kantor – Mad Marketing TV Episode 16

Posted on May 7, 2012 by Marketing@Act-On | Leave your thoughts |

Join host Jeff Ogden and special guest Jonathan Kantor, author of the book “Crafting White Paper 2.0”, and founder of The Appum Group, aka “The White Paper Company”, as they continue their conversation about: • The use of “long form” content versus other pieces of content in today’s marketing landscape... View Article

Crafting Next Generation White Papers for a Social Media Oriented Reader – Mad Marketing TV Episode 16

Posted on April 27, 2012 by Marketing@Act-On | Leave your thoughts |

Without a doubt, social media has changed the way we share and absorb online content. Formats that support concise messaging, like Twitter and Facebook, make it easy for today’s reader to quickly scan hundreds of messages. So how do you make traditional marking pieces, like white papers, appealing to today’s... View Article

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More Tips on White Paper Marketing from Jonathan Kantor – Mad Marketing TV Episode 16

Crafting Next Generation White Papers for a Social Media Oriented Reader – Mad Marketing TV Episode 16