Recently Jim Burns, founder and president of Avitage, sat down with me to talk about how to Create Content like a Publisher via a live broadcast. Jim says that “Content is the new currency—the fuel that drives demand generation, accelerates buyers through their process, differentiates vendors, enables sales, and creates... View Article
Guest host Jeff Ogden and demand generation pioneer Thor Johnson continue their discussion of marketing fundamentals, discussing: Do’s and Don’ts of Marketing Voice of the Customer Importance of Internal Relationships How Technology Supports your Plan As an experienced marketing executive and the former CMO of Eloqua, Thor Johnson has great... View Article
Join guest host Jeff Ogden and special guest Thor Johnson, demand generation pioneer and experienced marketing executive, as they discuss the fundamentals of marketing automation, including: Getting started with marketing automation How to keep it simple What to do prior to buying marketing automation Demand generation common sense As the... View Article
Guest host Jeff Ogden and special guest Randy Garn, nationally recognized author, entrepreneur, and co-founder of Prosper Inc., continue their discussion on: Randy’s motivation for starting Prosper Inc. Changes and shifts in marketing toward storytelling The impact of social media on marketing The importance of cultural strategy within a company... View Article
Join guest host Jeff Ogden and special guest Randy Garn, nationally recognized author, entrepreneur, and co-founder of Prosper Inc., as they discuss the Six Prosperity Practices outline in The Prosper Book: Locate your Polaris point Live in your prosperity zone Earn from your core Start with what you already have... View Article
Guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, continue their discussion on: Small company vs. Large company marketing The importance of buyer personas Approaches for creating engaging content Generating awareness and building reputation with book writing Join Jeff... View Article
Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing Influencer strategies and why they’re important Facebook’s IPO and what it means for marketers New social media tools for B2B marketers... View Article
Guest host Jeff Ogden and special guest Mark Schaefer, author and marketing professor at Rutgers University, continue their discussion on: Mark’s new book, “Return on Influence” Tips for increasing and maintain your Klout score The importance of blogging in marketing today Join Jeff and Mark as they continue their discussion on Klout... View Article
