Author Archives for Donna Raines

More Marketing Fundamentals with Thor Johnson

Posted on March 16, 2012 by | Leave your thoughts |

Guest host Jeff Ogden and demand generation pioneer Thor Johnson continue their discussion of marketing fundamentals,  discussing: Do’s and Don’ts of Marketing Voice of the Customer Importance of Internal Relationships How Technology Supports your Plan As an experienced marketing executive and the former CMO of Eloqua, Thor Johnson has great... View Article

Marketing Automation Fundamentals with Thor Johnson – Mad Marketing TV Episode 15

Posted on March 8, 2012 by | Leave your thoughts |

Join guest host Jeff Ogden and special guest Thor Johnson, demand generation pioneer and experienced marketing executive, as they discuss the fundamentals of marketing automation, including: Getting started with marketing automation How to keep it simple What to do prior to buying marketing automation Demand generation common sense As the... View Article

More Finding Happiness with Randy Garn

Posted on March 6, 2012 by | Leave your thoughts |

Guest host Jeff Ogden and special guest Randy Garn, nationally recognized author, entrepreneur, and co-founder of Prosper Inc., continue their discussion on: Randy’s motivation for starting Prosper Inc. Changes and shifts in marketing toward storytelling The impact of social media on marketing The importance of cultural strategy within a company... View Article

More B2B Marketing with Paul Dunay

Posted on February 28, 2012 by | Leave your thoughts |

Guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, continue their discussion on: Small company vs. Large company marketing The importance of buyer personas Approaches for creating engaging content Generating awareness and building reputation with book writing Join Jeff... View Article

More Return on Influence with Mark Schaefer

Posted on February 21, 2012 by | Leave your thoughts |

Guest host Jeff Ogden and special guest Mark Schaefer, author and marketing professor at Rutgers University, continue their discussion on:  Mark’s new book, “Return on Influence” Tips for increasing and maintain your Klout score The importance of blogging in marketing today Join Jeff and Mark as they continue their discussion on Klout... View Article