Author Archives for Derek Singleton

4 Tips to Consumerize Your B2B Marketing

Posted on January 16, 2013 by | Leave your thoughts |

The lines between the business and consumer worlds are blurring. In the technology world, this manifests in what’s being called the “consumerization of IT” where popular consumer technologies (e.g. smartphones and apps) are bleeding into the enterprise. This trend extends beyond IT to touch many facets of business. And B2B... View Article


About Derek Singleton

Research for this article was put together by Derek Singleton, an analyst at Austin, Texas firm Software Advice. To find out more about Software Advice, click here. To read more about this topic, visit The B2B Marketing Mentor at: 4 Ways B2B Companies Can Consumerize Their Marketing.