Are you sending marketing emails to prospects in Canada? You may need to alter your messaging in the next few months. The Canadian Anti-Spam Law (CASL) C-28 is scheduled for enforcement in Canada late this year to early 2014. The bill intends to promote ecommerce by deterring spam, identity theft,... View Article
I recently provided an overview of the pending Canadian Anti-Spam (CASL) legislation that is expected to enter into force in 2013. While finalization of the Industry Canada regulations are still underway, the Canadian Radio-television and Telecommunications Commission (CRTC) is further ahead: it enacted its Electronic Commerce Protection Regulations in March... View Article
I have covered the peaks and valleys of Retention email and Acquisition email over the last couple of weeks. For my final blog in this series I am going to discuss Transactional email. Messages that have NO commercial content at all are considered transactional messages and don’t have to comply... View Article
This is the second of a three-part series. Last week I discussed Retention email. This week I will cover the issues, challenges and rewards of Acquisition email. Acquisition email: Acquisition email’s primarily goal is to convert potential leads into sales- and retention-based customers. Easy to say, but in practice hard... View Article
Editor’s Note: Look for this series each Wednesday beginning today and continuing for the next two weeks. I am often asked about the different types of email and how they affect deliverability, reputation, and ultimately ROI. Email by now has become one of the few killer apps on the Internet.... View Article
Q: Who is the last of G8 contries to introduce into law compliance pertaining to Spam? A: It’s Canada. The Canadian Anti-Spam Law (CASL) C-28 is due to become law in Canada in early 2013. Bill C-28 affects commercial emails that are either sent from or opened in Canada –... View Article
As a follow up to our recent Deliverability Webinar, I wanted to take a moment and highlight some of the key areas that you should be considering for your email marketing objectives for 2012 and beyond: Consumer Engagement: There has been much speculation on the subject of how consumer engagement... View Article
Only one thing is certain in the race to maintain email subscribers: change. The latest example of this is the new Microsoft webmail offering, Outlook.com. Microsoft has begun offering their new and improved email solution this week, and will eventually replace their Hotmail services. The email market continues to heat... View Article
