Author Archives for David Fowler

Online Personal Privacy Update

Posted on January 21, 2014 by | 3 Comments |

Would you walk naked down the road? Trust, consent, and transparency are the building blocks of the digital economy. We’re hardly through the first month of 2014, and we have seen two major retailers disclosure privacy breaches that combined could affect a THIRD of the population of the USA. I... View Article

New California Do Not Track Law Affects Online Marketers

Posted on October 4, 2013 by | 1 Comment |

California’s Governor Jerry Brown has approved “Cal AB 370,” the world’s first legislation to directly address the “do not track” (DNT) issue. The first thing for marketers to know is that this is a disclosure law, not a law creating new consumer rights or imposing substantive requirements on companies. But... View Article

Emailing to the U.K.? Marketing Consent Just Got Specific

Posted on September 18, 2013 by | 2 Comments |

If you’re a direct marketer in the United Kingdom, your legal obligations just got clearer … and possibly more complicated. Last week, the U.K. Information Commissioner’s Office (ICO) issued a new guidance that further clarifies direct marketing dos and don’ts under the Data Protection Act 1998 (DPA) and the Privacy... View Article