B2B Marketing Zone

More by David Fowler

David Fowler serves as Act-On Software's Head of Digital Compliance and Industry Relations. He has over 20 years of experience in the marketing industry, including the last twelve years strictly focused on the issues associated with the digital channel including, email marketing, deliverability, social media, mobile, integrated marketing, marketing automation and digital privacy compliance. David is a seasoned speaker, and email deliverability and privacy consultant with national and international engagements that include: Online Trust Alliance (OTA and Board Member), Email Services and Provider Coalition (ESPC and Board Member), International Association of Privacy Professionals (IAPP), Federal Trade Commission (FTC), InBox East and West, Inbox/Outbox – London, American Marketing Association, Messaging and Anti Abuse Working Group (MAAWG) – US and EU, TRUSTe, Privacy and American Business and the Email Insider Summit. 

 Prior to joining Act-On, David held US- and European-based senior management positions focused on Deliverability, Email Privacy, Sales, Marketing, Business Development and Product Management with such companies as MarketFish, Lyris Technologies, Blue Hornet / Digital River, Yesmail, XO Communications, KPNQwest, Qwest Communications, Electric Lightwave, GST Telecom and MCI. Reach him on Twitter: @oregonlimey

David Fowler_Digital Insights

Brexit and the Digital Landscape – What Can You Expect?


On June 23, 2016 the UK will vote to stay in – or leave – the European Union. What will this mean for…
David Fowler_Digital Insights

DIGITAL INSIGHTS: Consider the Email Experience Council


David Fowler attended the Email Experience Council’s annual event (in New Orleans this year). Learn all about what he saw at this year's…
European Union flag on gavel

Do You Market to Countries in the EU? The Safe Harbor Agreement has Been Struck Down; This May Affect You


Editor’s Note: The rules and regulations in the United States about how companies manage and protect people’s private data are different from the…
Hacking

Do Hackers Have Your Stolen Data? Find Out


THIS LAST JUNE 10, 2015 in the wake of 4 million people having their data stolen, we did a blog post that addressed…
featured-default

Identity Theft, Data Management and You


Last week we learnt about the apparent theft of data (social security numbers and other sensitive personal information) belonging to 4 million current…
featured-default

Are You Compliant with Global Email Marketing Regulations?


As digital marketers, we have access to tremendous amounts of data about our prospects and customers, which comes to us through the multiple…
featured-default

National Cyber Security Alliance Encourages Businesses to Support Data Privacy Day on January 28


Privacy stewardship must be the central essence of any organization’s digital DNA. We continue to see organizations affected negatively by breaches, leaks, and…
featured-default

New! Guide to International Email Privacy & Consent Regulations


As digital marketers we have the opportunity to market to a global audience in almost real time. Those of you who operate in…
featured-default

Whitelisting Tips for Email Marketers: How to Get on the Safe Senders List


Getting your message opened and read is foundational to the success of your email marketing programs, which is why whitelisting is an essential…
featured-default

Cybersecurity Help for Small and Mid-Sized Businesses


It’s barely two months into 2014, and we’ve seen a tremendous number of issues pertaining to privacy and data breach management. At an…
featured-default

Online Personal Privacy Update


Would you walk naked down the road? Trust, consent, and transparency are the building blocks of the digital economy. We’re hardly through the…
featured-default

Marketing in Canada? You Must Comply with New Law by July 1, 2014.


The hammer fell on Wednesday, December 4th:  Canada’s Anti-Spam Law (CASL) regulations were officially published, putting the marketing industry on notice that Canada…
featured-default

Email Deliverability: You Are the Master of Your Own Fate


“Deliverability” is the measure, usually expressed as a percentage, of how many of the emails you send actually make it into the inbox.…
featured-default

EU Data Protection / Privacy Update: Marketers Can Breathe Easier … for a While


On Monday, 21 October 2013, direct marketers who do business in the European Union were granted a small relief from the gathering storm…
featured-default

New California Do Not Track Law Affects Online Marketers


California’s Governor Jerry Brown has approved “Cal AB 370,” the world’s first legislation to directly address the “do not track” (DNT) issue. The…