Lead qualification may not seem like a sexy topic, but it’s the key to lead conversion, sales and marketing alignment, and ultimately revenue. In numerous accounts I managed as a demand generation consultant, the solution to a lot of problems was to solve for lead qualification. Let’s lay out the... View Article
I once asked, “If today’s buyer is so busy, why do they set aside time in their day for webinars?” I got a lot of feedback, but what really struck me was the idea that attendees come to webinars as a form of free online training or consulting. Like a... View Article
When I was in charge of marketing for a B2B media company, I saw thousands of email subject lines. While we had developed best practices, we always knew we would have to test our way to success. So, when an email marketing ninja says “it depends”…in many ways, they are telling you... View Article
I have written and re-written the intro to this post 25 times as I try to find a way to express to the reader that THIS article on social media will actually have value versus the 10 million that are written every day by every “Tom, Dick, and Harry.” I... View Article
I will kick off this blog post with one simple question: “Who doesn’t want a buyer to seek you out, find you – and then walk into your store?” That’s inbound marketing. Sounds great, right? I love talking about inbound marketing. So I’ve put together this Top Tips list hoping... View Article
