B2B Marketing Zone Chris Hardeman, Author at Act-On Marketing Blog

More by Chris Hardeman

What Sales Should REALLY Expect From Marketing Automation

The benefits of marketing automation are clear—better customer engagement, increased loyalty, and more effective campaigns. But what can your organization realistically expect in terms of sales? How about a 2x higher bid-to-win ratio for the top 20% of your sales

Optimize the Sales Funnel with Lead Scoring

I‘ve been in sales for 20 years, and I can say for certain that new sales leads are vital to a company’s continued existence. However, once marketing gets those leads flowing, it soon becomes apparent that there’s more to success