Posted on February 22, 2013
by
Bob Sullivan |
I recently visited the president – a very worried president – of a company whose lead sales rep left and took along $2 million worth of business. That’s a pretty hefty chunk of change for any business and, for some companies, that might put them out of business. The company... View Article
Posted on February 6, 2013
by
Bob Sullivan |
Not long ago, marketers just marketed, which is the backbone of any business. They were responsible for advertising, content, branding, targeting, direct mail, positioning, lead generation and so on. All these are programs that keep a company’s products and services top-of-mind for prospective buyers, imperative for growing a successful business.... View Article
