Author Archives for Bob Sullivan

What Costs More Than CRM?

Posted on February 22, 2013 by | Leave your thoughts |

I recently visited the president – a very worried president – of a company whose lead sales rep left and took along $2 million worth of business. That’s a pretty hefty chunk of change for any business and, for some companies, that might put them out of business. The company... View Article

Marketing Must Master Its Own Technology

Posted on February 6, 2013 by | Leave your thoughts |

Not long ago, marketers just marketed, which is the backbone of any business. They were responsible for advertising, content, branding, targeting, direct mail, positioning, lead generation and so on. All these are programs that keep a company’s products and services top-of-mind for prospective buyers, imperative for growing a successful business.... View Article