B2B Marketing Zone

More by Atri Chatterjee

Atri is responsible for all things marketing at Act-On and has been CMO since early 2012. He's been associated with Act-On since its founding and was an early customer as well as an adviser to the company before he joined. Atri has over 20 years of experience in marketing, product management, business development, and engineering at high-growth innovative companies, from start-up ventures to large public companies. Prior to Act-On, he was VP & GM of the User Authentication business at Symantec (NASDAQ: SYMC). Before that, he was Senior Vice President of Marketing at McAfee, Inc. (now part of Intel), and CMO of Secure Computing until its purchase by McAfee. Atri was also the first head of Marketing at Responsys, where he helped create its initial business plan, raise several rounds of funding, and establish that company as a pioneer SaaS application for email marketing. He has also held senior marketing roles at CipherTrust, Netscape, and Clarify. Atri holds B.S. and M.S. degrees in computer science from Washington State University, and an MBA from the Wharton School of Business at the University of Pennsylvania.

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Marketing’s Bright New Tool: Act-On Anywhere


Editor’s Note — Dear Reader: The whole purpose of our Marketing Action blog is to offer ideas and tips that marketers and salespeople…
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Customers are still King.


Even if you were nowhere near San Francisco last week, you probably got a bit of the Dreamforce buzz. Some 135,000 conference attendees…
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Dreamforce Attendees: Take the #Tchotchke Tchallenge!


We all want to do something to make the world a little bit better. The Tchotchke Tchallenge exemplifies how you don’t have to…
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David and Goliath: How Small Players Beat Out the Big Banks


Editor’s note: This post was originally published in the National Mortgage Professional Magazine. We are re-posting it here because the advice has value…
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Five Marketing Predictions for 2014


Prognostication is a risky business. Remember this one? “I predict the Internet will soon go spectacularly supernova and in 1996 catastrophically collapse.“—Robert Metcalfe,…
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Act-On’s First User Conference – i♥marketing (Part 1)


Last week we had our first regional user conference, i♥marketing, in San Mateo, California. It was a one-day event, aimed primarily at our…
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Act-On Debuts on Inc. 500 List At #172


We are extremely pleased and proud to announce that Act-On has made the prestigious Inc. Magazine 500 List. We scored #172 on the…
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So…What’s the Relevance of the Marketo IPO?


There’s been lots of chatter in the blogosphere, twittersphere and traditional media about the Marketo IPO filing earlier this week. Most articles give…
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Going from Good to Great in Marketing


Here at Act-On, we constantly search for new ways to improve marketing performance, and thereby overall business performance. Sometimes we find academic research…
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Act-On Elected to Forbes “America’s Most Promising Companies” list


Our biggest company news last week was landing a coveted spot on the Forbes “America’s Most Promising Companies” list. This is a list…
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Reactions to the Fiscal Cliff From Act-On Customers


There’s “cliff” talk everywhere these days and all of us have been drawn into it at some level by the media.   There are…
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Driving Revenue In a Volatile Economy


We’ve just gone through a tough election where both the economy and jobs were top concerns. And everyone agreed that small and mid-sized…
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Act-On’s APEX: A New Kind of Partner Program, With Real Value


The world as we know it: Complicated applications (and that’s most of them) depend on a partner ecosystem to help install and set…
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Marketing Qualified and Sales Qualified Leads: Can MQL ever equal SQL?


I had the pleasure of co-presenting a webinar with Dan McDade, CEO of Pointclear last week on “how to make the most of…
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5 Pricing & Contract Questions to Ask Before Buying Marketing Automation


There’s a lot to consider when selecting a marketing automation system and, as many of us have already discovered, it’s not uncommon for…