B2B Marketing Zone

More by Atri Chatterjee

Atri is responsible for all things marketing at Act-On and has been CMO since early 2012. He's been associated with Act-On since its founding and was an early customer as well as an adviser to the company before he joined. Atri has over 20 years of experience in marketing, product management, business development, and engineering at high-growth innovative companies, from start-up ventures to large public companies. Prior to Act-On, he was VP & GM of the User Authentication business at Symantec (NASDAQ: SYMC). Before that, he was Senior Vice President of Marketing at McAfee, Inc. (now part of Intel), and CMO of Secure Computing until its purchase by McAfee. Atri was also the first head of Marketing at Responsys, where he helped create its initial business plan, raise several rounds of funding, and establish that company as a pioneer SaaS application for email marketing. He has also held senior marketing roles at CipherTrust, Netscape, and Clarify. Atri holds B.S. and M.S. degrees in computer science from Washington State University, and an MBA from the Wharton School of Business at the University of Pennsylvania.

Marketing’s Bright New Tool: Act-On Anywhere

Editor’s Note — Dear Reader: The whole purpose of our Marketing Action blog is to offer ideas and tips that marketers and salespeople can use to make their work more effective or efficient in some way — right now. We

Customers are still King.

Even if you were nowhere near San Francisco last week, you probably got a bit of the Dreamforce buzz. Some 135,000 conference attendees took in 1,400 expert-led sessions, soaking up fast-forward tips from all types of industry experts and meeting

Dreamforce Attendees: Take the #Tchotchke Tchallenge!

We all want to do something to make the world a little bit better. The Tchotchke Tchallenge exemplifies how you don’t have to be a Fortune 500 company or a billionaire to give back; even small companies can make a

David and Goliath: How Small Players Beat Out the Big Banks

Editor’s note: This post was originally published in the National Mortgage Professional Magazine. We are re-posting it here because the advice has value for any small- or medium-sized business (a David) competing against giants in the same industry (the Goliaths,

Five Marketing Predictions for 2014

Prognostication is a risky business. Remember this one? “I predict the Internet will soon go spectacularly supernova and in 1996 catastrophically collapse.“—Robert Metcalfe, founder of 3Com and inventor of Ethernet, writing in a 1995 InfoWorld column. Or this one? “This

Act-On’s First User Conference – i♥marketing (Part 1)

Last week we had our first regional user conference, i♥marketing, in San Mateo, California. It was a one-day event, aimed primarily at our customers and partners in the western US. This was our way of showing love to the extended

Act-On Debuts on Inc. 500 List At #172

We are extremely pleased and proud to announce that Act-On has made the prestigious Inc. Magazine 500 List. We scored #172 on the list of 500; we are #17 on the list of the top 100 software companies; and we

So…What’s the Relevance of the Marketo IPO?

There’s been lots of chatter in the blogosphere, twittersphere and traditional media about the Marketo IPO filing earlier this week. Most articles give us the basic facts of the filing along with some interpretation of financial highlights such as rate