There’s been lots of chatter in the blogosphere, twittersphere and traditional media about the Marketo IPO filing earlier this week. Most articles give us the basic facts of the filing along with some interpretation of financial highlights such as rate of revenue growth, proportion of expenses, and a prediction that... View Article
Here at Act-On, we constantly search for new ways to improve marketing performance, and thereby overall business performance. Sometimes we find academic research that gives us insight, but just as often the answers come from our customers themselves – real people in the real world solving real challenges. It’s happened... View Article
Our biggest company news last week was landing a coveted spot on the Forbes “America’s Most Promising Companies” list. This is a list of one hundred select U.S.-based, privately held, high-growth companies. Forbes takes an investor’s approach to uncovering fast-growing businesses with brilliant prospects, and determines list members through in-depth... View Article
There’s “cliff” talk everywhere these days and all of us have been drawn into it at some level by the media. There are many opinions, many proposals, and many big wigs weighing in. Just yesterday, GE’s CEO Jeff Immelt stated that GE’s earnings were down because of the uncertainty posed... View Article
We’ve just gone through a tough election where both the economy and jobs were top concerns. And everyone agreed that small and mid-sized businesses are the engine behind our economy, the great hope for accelerating us out of this recession. So how are these businesses doing? Are they doing the... View Article
The world as we know it: Complicated applications (and that’s most of them) depend on a partner ecosystem to help install and set up their products. Implementing, training, working with IT…much partner consulting time is usually spent wrestling with the product. Exceptions to this are the few SaaS platforms that... View Article
I had the pleasure of co-presenting a webinar with Dan McDade, CEO of Pointclear last week on “how to make the most of your lead generation efforts.” One of the key topics we discussed was the importance of lead qualification and the hand-off between marketing and sales. And yes, we... View Article
There’s a lot to consider when selecting a marketing automation system and, as many of us have already discovered, it’s not uncommon for our list of questions to keep growing as we delve deeper into the process. Almost all marketing automation systems today are on-demand SaaS applications versus packaged software... View Article
