More by Atri Chatterjee

Customers are still King.

Even if you were nowhere near San Francisco last week, you probably got a bit of the Dreamforce buzz. Some 135,000 conference attendees took in 1,400 expert-led sessions, soaking up fast-forward tips from all types of industry experts and meeting

Five Marketing Predictions for 2014

Prognostication is a risky business. Remember this one? “I predict the Internet will soon go spectacularly supernova and in 1996 catastrophically collapse.“—Robert Metcalfe, founder of 3Com and inventor of Ethernet, writing in a 1995 InfoWorld column. Or this one? “This

Act-On Debuts on Inc. 500 List At #172

We are extremely pleased and proud to announce that Act-On has made the prestigious Inc. Magazine 500 List. We scored #172 on the list of 500; we are #17 on the list of the top 100 software companies; and we

So…What’s the Relevance of the Marketo IPO?

There’s been lots of chatter in the blogosphere, twittersphere and traditional media about the Marketo IPO filing earlier this week. Most articles give us the basic facts of the filing along with some interpretation of financial highlights such as rate

Going from Good to Great in Marketing

Here at Act-On, we constantly search for new ways to improve marketing performance, and thereby overall business performance. Sometimes we find academic research that gives us insight, but just as often the answers come from our customers themselves – real