B2B Marketing Zone

More by Aida Mesinovic

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How to Link Content Marketing and Sales


When it comes to content marketing, should your business be creating and sharing more? Can you map content to sales results? Does your…
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Go the Distance on a Shoestring Marketing Budget


When it comes to using advanced marketing tactics, sometimes it seems like you need a staff of dozens and a small army of…
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How Sales Can Use “Content Prospecting”


Your sales team can benefit from using a content prospecting method that combines email, voice, and content, in carefully planned steps. This process…
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How to Get Started With B2B Marketing Metrics


B2B marketing has evolved over the past decade, including a growing emphasis on measurement and analysis. According to a study by DemandGen Report,…
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8 Steps to Achieving Search, Social & Content Marketing Success


According to a recent eMarketer survey, content marketing and conversion rates have climbed to the top of the list of emerging digital trends.…
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Social Media & Content Marketing Calibration, Part 2: Agile Marketing


This is Part 2 of the review of the “Get Your Story Straight: Aligning Social Media and Content Marketing Strategies,” a Content Marketing…
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Social Media & Content Marketing Calibration, Part 1: Get Your Story Straight


“Get Your Story Straight: Aligning Social Media and Content Marketing Strategies” is the title of a recent Content Marketing Institute webinar featuring Ardath…
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3 Twitter Tools That Help You Manage Your Account(s)


If you Google “Twitter Tools,” get ready to be bombarded with about 1.3 billion search results. If you’re new to Twitter or just…
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Increase Sales Productivity with Marketing Automation


Many salespeople have the same challenge – how to make full use of the allotted time in order to generate the most revenue.…
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Social Media 2013: What Sites Are Most Important to Marketers This Year, Part 2


According to the Content Marketing Institute, Ninety-one percent of B2B marketers are using content marketing tactics to grow their business, and 87 percent…
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Social Media 2013: What Sites Are Most Important to Marketers This Year, Part 1


Jeanniey Mullen, Global EVP & CMO of Zinio, along with Lee Odden, CEO of TopRank Online Marketing, teamed up for a webinar covering…
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3 Tips to Optimize Your Blog Posts for SEO


There are many reasons why your business should be blogging. Sharing your expertise and information grounds your company as a thought leader in…
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Content Marketing Plan Methodology


Content marketing is the new “buzz” of today, and for good reason – it works.  According to a recent study, about 70-80 percent…
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7 Marketing Habits of Today’s Highly Successful SMBs


Could your SMB’s marketing be more effective? In a recent webinar, 7 Habits of Today’s Highly Successful SMBs, Act-On Software’s Jeff Linton broke…
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Sending Email: When’s the Best Time?


              It’s an endless question, haunting email marketers everywhere: “When should I send an email marketing campaign…