B2B Marketing Zone

More by Aida Mesinovic

How to Link Content Marketing and Sales

When it comes to content marketing, should your business be creating and sharing more? Can you map content to sales results? Does your customer “bait” stand out from your competitors’? In a recent webinar, Ian Michiels, principal and managing director

Go the Distance on a Shoestring Marketing Budget

When it comes to using advanced marketing tactics, sometimes it seems like you need a staff of dozens and a small army of outside partners to get it done. It can be chaos…and can breed chaos in response. But direct

How Sales Can Use “Content Prospecting”

Your sales team can benefit from using a content prospecting method that combines email, voice, and content, in carefully planned steps. This process was outlined in a recent webinar: Content Prospecting: Enabling Sales Reps with Lead Nurture Best Practices, conducted

How to Get Started With B2B Marketing Metrics

B2B marketing has evolved over the past decade, including a growing emphasis on measurement and analysis. According to a study by DemandGen Report, 40 percent of CEOs are tracking their marketing teams’ impact on revenue, and using that information to

8 Steps to Achieving Search, Social & Content Marketing Success

According to a recent eMarketer survey, content marketing and conversion rates have climbed to the top of the list of emerging digital trends. Arnie Kuenn, president of Vertical Measures and author of Accelerate!: Move Your Business Forward Through the Convergence

3 Twitter Tools That Help You Manage Your Account(s)

If you Google “Twitter Tools,” get ready to be bombarded with about 1.3 billion search results. If you’re new to Twitter or just looking to learn a few simple tricks of the trade, here’s a list of three easy-to-use Twitter