Author Archives for Adele Revella

Buyer Personas: The Five Insights You Really Need (and definitely don’t have)

Posted on April 6, 2012 by Adele Revella | 1 Comment |

Many people will tell you that your buyer personas should be based on demographic data and other readily available characteristics, and there’s nothing wrong with this advice. This approach will help you to align your buyer personas with your company’s existing ideas about its target market segments and strategies. But the part of... View Article

About Adele Revella

Adele Revella is a 25-year technology marketer focused on developing marketers who think like their target audiences, including buyers, customers and sales people. She's the founder of the Buyer Persona Institute and author of the widely popular Buyer Persona Blog.