B2B Marketing Zone

More by Aaron Bolshaw

With big brand, Fortune 500 and start-up experience in both B2C and B2B marketing, I've been running email programs for over 10 years. For the last 4+ years, I've used marketing automation and CRM to power up the demand generation operations for technology companies. Currently, I work as the Sr. Manager of Database Marketing for Act-On Software. Find me riding my bicycle in the foothills of the Sierra Nevada mountains in Northern California.

Get Started with a Content Marketing Library

Not long ago I had a great conversation with a marketer whose company had recently adopted Act-On. He said nice things about our content (always music to our ears) and asked the $64,000 question: Any tips on developing our own

4 Reasons Small Business Owners Flock to Marketing Automation

There’s absolutely no avoiding it. With big companies like Salesforce and IBM acquiring stand-alone marketing automation companies, and recent VC funding news… the market is bullish on marketing automation. It’s a testament to the results that this technology brings to

Keep Calm and Learn How to Nurture Leads

OR: 9 Simple Ideas for Integrating a Variety of Marketing Tactics in a Lead Nurturing Program There’s a radio ad running in the Northern California/San Francisco Bay area for a digital marketing agency. The announcer lists off dozens of marketing

How to Nurture New Customers – i♥marketing (Part 4)

Editor’s Note: Our recent regional i♥marketing user conference included six rapid-fire sessions on best practices for each stage of the customer lifecycle: Attract, Capture, Nurture, Convert, Report, and Expand. This blog post covers the key points of the Nurture rapid-fire