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Buyer Persona Basics

Share: Facebook 0 Twitter 0 Google+ 10 Linkedin 7 Pinterest 0 “A buyer persona is an example of the real person who buys, or might buy, products like the ones you market,” according to Adele Revella, who also advises that you hold direct interviews with real buyers and build your personas based on what you learn in those meetings. Those buyer personas you create are indispensable tools. You can use them to develop marketing programs that aim t…

Persona: More Than A Movie

Share: Facebook 8 Twitter 35 Google+ 5 Linkedin 49 Pinterest 0 “Persona” is a term that’s gotten very popular in marketing in the last few years. In ancient Latin, the word meant “mask.” It may have evolved from the Etruscan personare (“to sound through”), which referring to the theatrical wooden mask in which the mouth was made to strengthen the sound of the voice.” In literature and the theatre in the last century, the word came to express t…

Bootstrap Buyer Persona Building in 4 Steps

…to it. And most of all, the bottom line proves it. Becoming ‘buyer-centric” demands building buyer personas So you’re convinced, ready to tackle the first step … defining your buyer by building buyer personas. But quickly, the excitement turns to despair. “How do I start? Who should be involved? What questions do we ask to develop these personas?” This may not be as easy as you thought. Then the answer comes: “We can hire a con…

Webinar Recap: Five Key Insights for Buyer Personas

…cebook 0 Twitter 1 Google+ 1 Linkedin 1 Pinterest 0 We were recently pleased to present a webinar titled Buyer Personas: The Five Insights Every Marketer Needs to Nail, featuring Buyer Persona Institute President, Adele Revella and Act-On Software CMO, Atri Chatterjee as presenters. This webinar focused on buyer personas as a tool for marketers to better understand how customers interact with their brand. The Value of Buyer Personas Many people…

7 Tips for Using Buyer Personas in Lead Nurturing

…What are their pain points? Who are they? This extremely specific description of your model customer is a buyer persona. Buyer personas help you target prospects with surgical precision and nurture them with custom content they care about. Read on to learn seven tips for integrating buyer personas into a lead nurturing campaign: 1. Personas first, content second Response rates plummet when you send generic content to a broad, untargeted audience….

7 Tips for Using Buyer Personas in Lead Nurturing

…’s strengths is lead nurturing. Sam shared his knowledge in a recent AMA webinar, “7 Tips for Using Buyer Personas in Lead Nurturing,” which we recap for you here. (Full disclosure Part 2: I think the blue lizard is almost unbearably cute.) The bottom line: Lead Lizard’s perspective is that lead nurturing should be based on the buyer’s journey, which Sam defines as “a framework for understanding the buyer’s research and purchase cons…

The Mistakes that Threaten Your Buyer Persona Initiative — Mad Marketing TV Episode 2

…Pinterest 0 During our first episode of MadMarketingTV, special guest, Adele Revella, President of the Buyer Persona Institute and author of The Buyer Persona Manifesto, discussed the importance of buyer personas and that information is necessary to create buyer personas. This week, Adele joins us again to continue our discussion about buyer personas. Buyer personas can help B2B marketers better understand potential customers, however common m…

An Act-On Conversation: Jay Hidalgo and Atri Chatterjee Talk Demand Generation, Part 1

…ration. The Conversationalists, Jay Hidalgo and Atri Chatterjee, defined demand generation and talked about how personas, sales and marketing alignment, and content marketing are a trifecta for successful demand generation. http://media.blubrry.com/act_on/p/blog.act-on.com/wp-content/uploads/2014/08/Atri-and-Jay-wth-bumpers.mp3 Podcast: Embed Subscribe: iTunes | RSS What follows below is Part 1 of the transcript of the Conversation….