25 Search Results for "madmarketing"

Return on Influence with Mark Schaefer – MadMarketing TV Episode 12

Posted on February 16th, 2012 by Donna Raines

Join guest host Jeff Ogden and special guest Mark Schaefer, author and marketing professor at Rutgers University, as they discuss:

  • Mark’s new book, “Return on Influence”
  • How to leverage online influence
  • Klout – what is it and does it really matter?

Join Jeff and Mark as they discuss how Mark became fascinated with “Klout” and people’s extreme reactions to this social media influence rating, and why he decided to turn it into a book. Mark digs into how influence is different on the social web versus in the real world. The answers to this question became eye-opening for Mark. With a combination of academic research, case studies, and interviews with 70  experts, Mark flushed out the power of social influence and how it can be directly impacted with content that moves. Mark summarizes his discussion with three key takeaways from his book.

To hear more from our special guest Mark Schaefer, read his blog or follow him on Twitter.

Don’t forget to join us for our next episode when we discuss Facebook marketing with Paul Dunay. Also, look out for special “After Party” footage from this interview with Mark Schaefer.

MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

Content Marketing: Thinking Like a Publisher – MadMarketing TV Episode 6

Posted on January 5th, 2012 by Donna Raines

Join guest host Jeff Ogden and special guest Jim Burns – Founder and CEO of Avitage as they discuss:

  • What does it mean for marketers to “think like a publisher”?
  • The importance of continuously acquiring and indexing content
  • The role that thought leadership plays in content creation

Join Jeff and Jim as they continue the discussion started with Joe Pulizzi in MadMarketing TV Episode 3 and take content marketing to a deeper level. Jim discusses key practices that allow marketers to “think like a publisher” to proliferate and syndicate content, and position themselves as thought leaders in their space by contributing to the  universal conversation in a meaningful way. Jim digs into how publishing now goes beyond text into digital media and provides a new opportunity for a complete mind shift – allowing content marketers to look at everything differently.

To hear more from our special guest Jim Burns, visit his website, read the Avitage blog, and follow him on Twitter.

Don’t forget to join us for our 2012 Kick Off show on Thursday, January 12 with best selling author and former CMO of Kodak, Jeffrey Hayzlett. Also, look out for special “After Party” footage from this interview with Jim Burns, as well as others.

MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

Content Marketing: Leaping Out of the Content Ocean with Doug Kessler – MadMarketing TV Episode 11

Posted on February 9th, 2012 by Donna Raines

Join guest host Jeff Ogden and special guest Doug Kessler, Co-founder and Creative Director of London based B2B content marketing agency Velocity Partners, as they discuss:

  • How content marketing has been adopted over the past year
  • Why is it important to differentiate your content
  • The importance of developing your content brand
  • Why “Relevant x Distinctive = Effective” is an important equation for content marketing
  • Keys and principles of content differentiation

Join Jeff and Doug as they dig into differentiating your content and creating content that stands out from the crowd. A year or two ago sending out content in and of itself was a differentiator. Content has absolutely gone mainstream now and companies have no choice but to get into the game and build their content brand. Doug defines effective content by looking at the key components that go into creating content that is effective, and provides an in depth response to the “how” to differentiate question. Doug sums it all up by presenting the four principles of content differentiation.

To hear more from our special guest Doug Kessler, visit his website  or follow him on Twitter.

Don’t forget to join us for our next episode when we discuss the power of social media influence with Mark Schaefer. Also, look out for special “After Party” footage from this interview with Doug Kessler.

MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

Marketing in the UK with Andy Betts – MadMarketing TV Episode 10

Posted on February 2nd, 2012 by Donna Raines

Join guest host Jeff Ogden and special guest Andy Betts, marketing evangelist, consultant, writer, conference specialist and Strategy & Marketing Director, as they discuss marketing in the UK:

• Attitudes Towards Marketing in the UK
• Marketing DNA & Organization Attribution
• Content & Collaboration – How to Move from Silo Based Marketing Approaches

Join Jeff and Andy as they discuss marketing in the UK vs. the US, and the key differences between the two. Andy delves into attitudes towards marketing in UK as well as the level of marketing sophistication that is unique to each. Andy explains his work in marketing DNA and organizational attribution and how that provides the framework for expanding marketing strategy components throughout the organization, and allows for revenue responsibility and recognition. Andy also digs into the value of quality content and how that starts with your marketing organizational structure. Andy ends with his tips for building a successful marketing organization moving into 2012.

To see the slides presented in this episode, please click. To hear more from our special guest Andy Betts, follow him on Twitter, or connect with him on LinkedIn.

Don’t forget to join us for our next episode when we discuss leaping out of the content ocean with Doug Kessler. Also, look out for special “After Party” footage from this interview with Andy Betts, as well as a special guest post from him.

MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

Landing Page Optimization with Tim Ash – MadMarketing TV Episode 9

Posted on January 26th, 2012 by Donna Raines

Join guest host Jeff Ogden and special guest Tim Ash, author of Landing Page Optimization and chairperson of Conversion Conference, as they discuss landing page topics such as:

• Landing page myths dispelled.
• The “7 Deadly Sins” of landing page design.
• How to skyrocket your profits through optimal landing page design.

Join Jeff and Tim as they dispel some myths regarding exactly what a landing page is. From capture to conversion, landing pages are a tool for capturing the traffic you’re spending so much money to drive. Ignoring landing page design means squandering traffic with poor performing pages. Tim digs into the “7 Deadly Sins” of landing page design, exploring some of the most common mistakes he sees. He also provides key takeaways to help you meet the needs of your customers, and to ultimately improve conversion rates and help your business.

To hear more from our special guest Tim Ash, visit his website, follow him on Twitter, or check out the Conversion Conference.

Don’t forget to join us for our next episode when we discuss marketing in the UK and Western Europe with Andy Betts. Also, look out for special “After Party” footage from this interview with Tim Ash, as well as others.

MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

B2B Lead Generation: Crafting Compelling Offers with Mac McIntosh – MadMarketing TV Episode 8

Posted on January 19th, 2012 by Donna Raines

Join guest host Jeff Ogden and special guest M.H. (Mac) McIntosh, B2B lead generation and marketing automation expert, as they discuss how to create and use offers to:

Generate, nurture and qualify more B2B leads.
Move more prospects forward in their buying process from awareness to inquiry to consideration and purchase.
Drive more new business, sales and revenue.

Join Jeff and Mac as they discuss why offers are so important in generating more sales-ready leads. Ideally offers are aligned to where buyers are in the buying process and are geared towards moving them forward. Mac maps each call-to-action to specific phases of the buying process, and provides a very useful laundry list of offers you may already have available. He also presents his three “R’s” for creating compelling offers.

To hear more from our special guest Mac McIntosh, visit his website, follow him on Twitter, or send an email to mcintosh@acquireb2b.com to request your free:

  • Sales Lead Calculator Spreadsheet
  • Sales Lead Success Checklist
  • B2B Marketing Technology Insights Subscription

Don’t forget to join us for our next episode when we discuss landing pages with Tim Ash. Also, look out for special “After Party” footage from this interview with Mac McIntosh, as well as others.

MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

Lead Nurturing and Scoring – MadMarketing TV Episode 5

Posted on December 22nd, 2011 by Donna Raines

Join guest host Jeff Ogden and special guest Steve Gershik – CEO of 28Marketing, Marketing Automation Institute executive advisor and co-fonder of DemandCon, the demand generation conference, as they discuss:

  • How to score and sift inbound leads
  • What to do with leads that are not sales ready
  • Common metrics to measure success

Join Jeff and Steve as they dig into lead nurturing and lead qualification & scoring – first defining it and then uncovering common mistakes and misconceptions that come along with this hot B2B marketing topic. Steve also delves into the key considerations and triggers to determine when someone is ready to buy – the core question in lead scoring. Finally we leverage Steve’s expertise to capture his opinion on marketing automation and the role it plays in B2B marketing today, as well as key takeaways for ultimate lead nurturing success.

To learn more about our special guest Steve Gershik, visit his website, read his blog, and follow him on Twitter.

Don’t forget to join us for our next episode on Thursday, December 29 and look out for special “After Party” footage from this interview with Steve Gershik, as well as others.

MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

More Content Marketing: Thinking Like a Publisher with Jim Burns

Posted on January 10th, 2012 by Donna Raines

Guest host Jeff Ogden with special guest and content marketing expert Jim Burns continue their conversation on Content Marketing in this MadMarketing TV “After Party” special.

Listen in as Jeff and Jim continue their conversation on scaling and assembling highly relevant and effective content. Jim discusses the ways in which we, as marketers, can enable sales people to be more effective and win a larger percentage of deals with effective content that answers the questions that buyers have. He also reinforces the value of video and explores a modular approach to producing video content that is faster and cheaper – allowing companies to build out content that is not only relevant, but a powerful asset that is not cost prohibitive.

View Jeff’s interview with Jim Burns in it’s entirety in MadMarketing TV Episode 6. To learn more about our special guest Jim Burns, visit his website, read the Avitage blog, and follow him on Twitter.

MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.