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Return on Influence with Mark Schaefer – MadMarketing TV Episode 12

…k summarizes his discussion with three key takeaways from his book. To hear more from our special guest Mark Schaefer, read his blog or follow him on Twitter. Don’t forget to join us for our next episode when we discuss Facebook marketing with Paul Dunay. Also, look out for special “After Party” footage from this interview with Mark Schaefer. MadMarketing TV is sponsored by Act-On Software. Visit http://actonsoftware.com to learn more….

Content Marketing: Thinking Like a Publisher – MadMarketing TV Episode 6

…dership plays in content creation Join Jeff and Jim as they continue the discussion started with Joe Pulizzi in MadMarketing TV Episode 3 and take content marketing to a deeper level. Jim discusses key practices that allow marketers to “think like a publisher” to proliferate and syndicate content, and position themselves as thought leaders in their space by contributing to the  universal conversation in a meaningful way. Jim digs into…

Content Marketing: Leaping Out of the Content Ocean with Doug Kessler – MadMarketing TV Episode 11

…four principles of content differentiation. To hear more from our special guest Doug Kessler, visit his website  or follow him on Twitter. Don’t forget to join us for our next episode when we discuss the power of social media influence with Mark Schaefer. Also, look out for special “After Party” footage from this interview with Doug Kessler. MadMarketing TV is sponsored by Act-On Software. Visit http://actonsoftware.com to learn more….

Marketing in the UK with Andy Betts – MadMarketing TV Episode 10

…r more from our special guest Andy Betts, follow him on Twitter, or connect with him on LinkedIn. Don’t forget to join us for our next episode when we discuss leaping out of the content ocean with Doug Kessler. Also, look out for special “After Party” footage from this interview with Andy Betts, as well as a special guest post from him. MadMarketing TV is sponsored by Act-On Software. Visit http://actonsoftware.com to learn more….

Landing Page Optimization with Tim Ash – MadMarketing TV Episode 9

…r more from our special guest Tim Ash, visit his website, follow him on Twitter, or check out the Conversion Conference. Don’t forget to join us for our next episode when we discuss marketing in the UK and Western Europe with Andy Betts. Also, look out for special “After Party” footage from this interview with Tim Ash, as well as others. MadMarketing TV is sponsored by Act-On Software. Visit http://actonsoftware.com to learn more….

B2B Lead Generation: Crafting Compelling Offers with Mac McIntosh – MadMarketing TV Episode 8

…uireb2b.com to request your free: Sales Lead Calculator Spreadsheet Sales Lead Success Checklist B2B Marketing Technology Insights Subscription Don’t forget to join us for our next episode when we discuss landing pages with Tim Ash. Also, look out for special “After Party” footage from this interview with Mac McIntosh, as well as others. MadMarketingTV is sponsored by Act-On Software. Visit http://actonsoftware.com to learn more….

Lead Nurturing and Scoring – MadMarketing TV Episode 5

…keaways for ultimate lead nurturing success. To learn more about our special guest Steve Gershik, visit his website, read his blog, and follow him on Twitter. Don’t forget to join us for our next episode on Thursday, December 29 and look out for special “After Party” footage from this interview with Steve Gershik, as well as others. MadMarketingTV is sponsored by Act-On Software. Visit http://actonsoftware.com to learn more….

More Content Marketing: Thinking Like a Publisher with Jim Burns

…h special guest and content marketing expert Jim Burns continue their conversation on Content Marketing in this MadMarketing TV “After Party” special. Listen in as Jeff and Jim continue their conversation on scaling and assembling highly relevant and effective content. Jim discusses the ways in which we, as marketers, can enable sales people to be more effective and win a larger percentage of deals with effective content that answers the question…