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Search results for "madmarketing"
Team Trifecta: Why Align Customer Success with Sales & Marketing?
May 5, 2016
Learn why companies should include their Customer Success team in their Sales and Marketing alignment plans to achieve lower marketing costs and increased…
CMO Interview: An Inside Look at Marketing Trends
May 4, 2016
Kevin Bobowski, Act-On’s CMO, speaks to how he sees today’s marketing trends shaping up, and what it takes to be a great CMO.
Why Data-Driven Storytelling is the Next Big Thing in Content Marketing
May 3, 2016
Humans are hardwired to pay attention to stories, and we remember visuals longer than words. Discover the secrets to using your internal data…
Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform
May 2, 2016
Marketing automation has outgrown the demand generation box. Explore 10 use cases for new ways to use your marketing automation platform throughout all…
An A to Z of Content Marketing Best Practices
April 29, 2016
A round-up of 25 time-tested content marketing best practices, and one silly bit of wordplay. Does anyone have a better Z?
Why Formulas Work Better than Templates for Email
April 28, 2016
Ever been tempted to buy a “winning” email template for a sales pitch? Discover why it’s a bad idea, and what you can…
Spring Sending: Time for a Fresh Start
April 27, 2016
‘Tis spring, and a marketer’s fancy turns to – spring cleaning! Email list cleansing and validation will make all your sends more effective,…
How Major Brands Are Winning Through Episodic Content
April 26, 2016
What if…you told a story so well that your buyers were eager to hear every new development? Get episodic content right, and you’re…
10 Very Smart People Weigh In on How to Rethink Marketing
April 25, 2016
How would you rethink marketing? We asked 10 thought leaders and here are their answers.
Brexit and the Digital Landscape – What Can You Expect?
April 22, 2016
On June 23, 2016 the UK will vote to stay in – or leave – the European Union. What will this mean for…