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Advocacy Marketing Part 2: Building Your Plan in 5 Steps

…psychology of trust – simple as that. And if you can identify and strategically (and authentically) engage your advocates, you can leapfrog your current success metrics and milestones, including increasing demand, traffic, qualified leads, sales (both quantity and transaction size) and, by extension, revenue. 5 steps to building an advocacy marketing program A caveat: The following steps are specifically focused on customer advocates; however, th…

Advocacy Marketing Part 1: End-to-End Advantages You Can’t (Shouldn’t) Ignore

…purchasing decisions. A Zubrance white paper states that for every $1 a company invests in energizing its brand advocates, it receives $10 in positive WOM impressions and sales. MathMarketing did a study that showed marketers who use referral marketing have higher marketing-qualified lead (MQL) closure rates than those who use purchased lists. BzzAgent says brand advocates are: 75% more likely to share a great experience about a product. Prolific…

Best Ways to Thank (& Galvanize) Your Brand Advocates

…and against critics, and who stay loyal to you through thick and thin. I’m talking, of course, about your brand advocates, the users or fans of your product that are often the most vocal in their endorsements. These individuals tend to be more visible than most on social media: according to a recent Geometry Global study, 80% of today’s consumers are digitally engaged, and of those, 25% identify themselves as brand-connected advocates. These are…

4 Tips for Maximizing Advocacy

…t effective ways to capitalize on these opportunities is to ensure that your best customers are also your brand advocates. The benefits of advocacy platform are legion – increased brand awareness, greater online influence, deeper customer engagement, higher profits, enhanced goodwill, and a better reputation. Additionally, the right plan helps ensure that your users find success with your company and can ultimately shape your offerings in lasting…

Why Advocate Marketing Should Be Part of Your Lead Generation Strategy – Part 2 of 2

…ed what advocate marketing is, why it works and why marketers love it. Now let’s dive into how to motivate your advocates and keep them engaged for the long-term. Motivating through value and needs Let’s be honest. Happy customers will spread the word without much nudging. But you often can’t turn loyal fans into raving advocates without serving up the right incentives. Advocates have their needs, too! For advocate marketing to be most effective,…

Why Advocate Marketing Should Be Part of Your Lead Generation Strategy – Part I of 2

…their engagement deepens, they’re rewarded and recognized with points, recognition and awards. As this army of advocates grows, their influence reaches prospects which turn into more leads, sales and ultimately, profit. It’s a big, powerful tribe-gathering movement! Why advocate marketing works: Buyers trust their peers: When it comes to buying decisions, a recommendation from a friend or an online review is more trusted than branded company web…

Influencer Marketing: The Next Step for Content Marketing

…learn: The difference between followers, contacts, and influencers How to convert contacts into influencers and advocates How to discover what your advocates are saying about you How to engage with your advocates How to craft messaging for your advocates What you can learn from your grandmother Get useful, cutting-edge knowledge about influencer marketing in this webinar: The Next Step for Content Marketing Tuesday August 20, 2013 | 11:00 AM PT /…

Best Practices in Social Influencer Marketing

…are, in which she outlines four main types of influencers: Connected Catalysts, Passionate Publishers, Everyday Advocates, and Altruistic Activators. Connected Catalysts are celebrities and other recognizable figures. They gain massive exposure and generate immediate action. Passionate Publishers generate buzz at the scale of their size. They generally are magazines and other publications dedicated to the analysis of their respective fields. Ever…