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a-to-z marketing ideas

An A to Z of Content Marketing Best Practices


A round-up of 25 time-tested content marketing best practices, and one silly bit of wordplay. Does anyone have a better Z?

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email formula

Why Formulas Work Better than Templates for Email


Ever been tempted to buy a “winning” email template for a sales pitch? Discover why it’s a bad idea, and what you can…

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spring cleaning

Spring Sending: Time for a Fresh Start


‘Tis spring, and a marketer’s fancy turns to – spring cleaning! Email list cleansing and validation will make all your sends more effective,…

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episodic content

How Major Brands Are Winning Through Episodic Content


What if…you told a story so well that your buyers were eager to hear every new development? Get episodic content right, and you’re…

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marketing panel interview

10 Very Smart People Weigh In on How to Rethink Marketing


How would you rethink marketing? We asked 10 thought leaders and here are their answers.

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David Fowler_Digital Insights

Brexit and the Digital Landscape – What Can You Expect?


On June 23, 2016 the UK will vote to stay in – or leave – the European Union. What will this mean for…

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get to know your customers

Happy #GetToKnowYourCustomersDay


There’s a whole calendar of hashtag holidays to spark your social editorial calendar. Some are silly, but #GetToKnowYourCustomersDay is the real thing.

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RankBrain

7 Things You May Not Know About Google’s RankBrain


Artificial intelligence is real, now. Google’s RankBrain improves how people find you – when they’re looking for precisely what you offer.

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efficient meetings

10 Ways to Have More Efficient Meetings


Sick of long meaningless meetings? Time lost is an opportunity cost that can never be recovered. Learn 10 tactics for more efficient meetings.

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powering customer experience

Act-On: Powering the Customer Experience


Today’s marketer must weave brand awareness, demand generation and customer marketing into a balanced, global marketing strategy. Learn how Act-On can help you…

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