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Frequently Asked Questions about Email Deliverability

…m into an opt-in campaign to try to gain their consent. Under CASL, it is illegal to email to the email address, as you have neither implied – nor expressed – consent. Q: Are current contacts “grandfathered” into CASL implied consent? A: According to CASL, if you obtained the email address before July 1, 2014, then they have implied consent. Any email address obtained on or after July 1, 2014 must have express consent. Q:…

Marketing in Canada? You Must Comply with New Law by July 1, 2014.

…aising on behalf of registered charities. Contribution solicitations on behalf of political parties, organizations, or candidates for publicly elected office. Penalties for Non-Compliance: Fines up to $10M CAN per violation. CASL versus CAN-SPAM Although there is overlap between the US CAN-SPAM laws and CASL, there are distinct differences that marketers need to understand. Here are the main ones: CAN-SPAM Addresses spam only Applies to email…

Spring Into Compliance – The Canadian Anti-Spam Law (CASL) is Around the Corner

Are you sending marketing emails to prospects in Canada? You may need to alter your messaging in the next few months. The Canadian Anti-Spam Law (CASL) C-28 is scheduled for enforcement in Canada late this year to early 2014. The bill intends to promote ecommerce by deterring spam, identity theft, phishing, spyware, viruses, botnets and misleading representations online. Read a summary of the bill here. David Fowler, Act-On’s chief privacy and…

Email Marketing to Canada? New Laws Will Affect You

…SPAM since 2004 and have come to fully understand the implications and requirements, but CASL is going to be a little more problematic for marketers to understand and adopt. There are several differences between CAN-SPAM and CASL which you will need to understand should you be marketing to Canadian clients after 2013. Some of the key differences with CASL are that it: Addresses a broad range of internet issues that affect the electronic…

Big Data Can Help Your Email Deliverability

…went into force. Wow! Since its inception, many marketers have asked us what information they need to keep in their database on their email recipients, to ensure they are doing their due diligence and are in compliance with CASL. The more I thought about it, the more I realized that the information that I was relaying to marketers about what they needed to store could be used in many more ways than just storing; it could help improve…

Build Bigger, Healthier Email Lists with Double Opt-ins and Preference Centers

…nada’s Anti-Spam Law (CASL), the days of non-opted in, un-permissioned emails are over – at least for Canadian citizens. Read more about CASL requirements to make sure you’re up to speed. Check out this infographic to see if CASL applies to you, and read about CASL requirements to make sure you’re up to speed. Customers? Yes. Emails? No. If you’re just getting started with email marketing, you may find yourself with a wealth of names but no…

Email Deliverability: What’s Coming in 2016?

…t yourself) with the laws in their entirety, here are those links. Remember: Marketers are responsible for following these laws. CAN-SPAM – Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003 CASL – Canadian Anti-Spam Law Key differences between the two set of North American laws: CAN-SPAM Addresses spam only Applies to email Marketers can technically email a person at least once without prior consent No private…

Canadian Anti-Spam Update

I recently provided an overview of the pending Canadian Anti-Spam (CASL) legislation that is expected to enter into force in 2013. While finalization of the Industry Canada regulations are still underway, the Canadian Radio-television and Telecommunications Commission (CRTC) is further ahead: it enacted its Electronic Commerce Protection Regulations in March 2012. The CRTC recently issued two Information Bulletins on its Regulations. These…

Questions from the 5 Futuristic Email Tactics Webinar

…on the 10 crucial design elements that get your emails opened – and read. 2) How do the new Canadian anti-spam laws affect you? David Fowler, Act-On’s Chief Deliverability and Privacy Officer: Canada’s anti-spam legislation (CASL) went into effect July 1, 2014. The days of non-opted in, un-permissioned emails are over. In the US, we are the only country in the world that has no permission requirement for our email marketing efforts. So if you…

3 Challenges To Make You Drop Your (Email) Shotgun

…le email list that’s for sale. (At least the lottery jackpot is real.) And, are you mailing into Canada? You probably already know, but in case you don’t – purchased lists have been illegal in Canada since its anti-spam law (CASL) came into force on July 1, 2014. And, are you mailing into Europe? Make sure you know how to comply with the laws of all countries you mail into. Challenge 2: Assuming that an email platform will clean your lists. Some…