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CASL Compliance: Q & A About Canada’s Anti-Spam Law

…ief Deliverability and Privacy Officer, delivered a webinar about the impact of Canada’s Anti-Spam Legislation (CASL), which went into effect July 1, 2014. During the Q&A session, webinar attendees asked great questions about the details of compliance. Here’s a transcript of those questions and answers, in hopes that they may answer some of your own questions. If you’re not familiar with the new law, you might want to begin with an overview o…

Frequently Asked Questions about Email Deliverability

…dedicated IP you have a higher risk of not getting through their filters. Legal Issues Q: What are CAN-SPAM and CASL? CAN-SPAM is the acronym for a US law, the Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003. This established the US’ first national standards for the sending of commercial email and requires the Federal Trade Commission (FTC) to enforce its provisions. Canada’s Anti-Spam Law (CASL) applies to all elec…

Marketing in Canada? You Must Comply with New Law by July 1, 2014.

The hammer fell on Wednesday, December 4th:  Canada’s Anti-Spam Law (CASL) regulations were officially published, putting the marketing industry on notice that Canada means business when it comes to driving out spammers, phishers, and identity thieves. They’ve set the bar high: CASL applies to any commercial electronic message sent from or accessed by a computer system in Canada. Meaning even if your intended recipient doesn’t reside in the Gre…

Spring Into Compliance – The Canadian Anti-Spam Law (CASL) is Around the Corner

…o prospects in Canada? You may need to alter your messaging in the next few months. The Canadian Anti-Spam Law (CASL) C-28 is scheduled for enforcement in Canada late this year to early 2014. The bill intends to promote ecommerce by deterring spam, identity theft, phishing, spyware, viruses, botnets and misleading representations online. Read a summary of the bill here. David Fowler, Act-On’s chief privacy and deliverability officer and Kent McGo…

Email Marketing to Canada? New Laws Will Affect You

…contries to introduce into law compliance pertaining to Spam? A: It’s Canada. The Canadian Anti-Spam Law (CASL) C-28 is due to become law in Canada in early 2013. Bill C-28 affects commercial emails that are either sent from or opened in Canada – and contains much stricter regulations than current US CAN-SPAM laws. Although the legislation has been crafted and revised, the final approval is still pending. The CASL law is deemed to be the mo…

Build Bigger, Healthier Email Lists with Double Opt-ins and Preference Centers

…e you absolutely sure you don’t have anyone from Canada on your list? Because thanks to Canada’s Anti-Spam Law (CASL), the days of non-opted in, un-permissioned emails are over – at least for Canadian citizens. Read more about CASL requirements to make sure you’re up to speed. Check out this infographic to see if CASL applies to you, and read about CASL requirements to make sure you’re up to speed. Customers? Yes. Emails? No. If you’re just getti…

Big Data Can Help Your Email Deliverability

It has been almost a year since CASL, the Canadian Anti-Spam Law, went into force. Wow! Since its inception, many marketers have asked us what information they need to keep in their database on their email recipients, to ensure they are doing their due diligence and are in compliance with CASL. The more I thought about it, the more I realized that the information that I was relaying to marketers about what they needed to store could be used in…