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CASL Compliance: Q & A About Canada’s Anti-Spam Law

…ief Deliverability and Privacy Officer, delivered a webinar about the impact of Canada’s Anti-Spam Legislation (CASL), which went into effect July 1, 2014. During the Q&A session, webinar attendees asked great questions about the details of compliance. Here’s a transcript of those questions and answers, in hopes that they may answer some of your own questions. If you’re not familiar with the new law, you might want to begin with an overview o…

Marketing in Canada? You Must Comply with New Law by July 1, 2014.

…ter 55 Google+ 10 Linkedin 32 Pinterest 0 The hammer fell on Wednesday, December 4th:  Canada’s Anti-Spam Law (CASL) regulations were officially published, putting the marketing industry on notice that Canada means business when it comes to driving out spammers, phishers, and identity thieves. They’ve set the bar high: CASL applies to any commercial electronic message sent from or accessed by a computer system in Canada. Meaning even if your in…

Spring Into Compliance – The Canadian Anti-Spam Law (CASL) is Around the Corner

…o prospects in Canada? You may need to alter your messaging in the next few months. The Canadian Anti-Spam Law (CASL) C-28 is scheduled for enforcement in Canada late this year to early 2014. The bill intends to promote ecommerce by deterring spam, identity theft, phishing, spyware, viruses, botnets and misleading representations online. Read a summary of the bill here. David Fowler, Act-On’s chief privacy and deliverability officer and Kent McGo…

Email Marketing to Canada? New Laws Will Affect You

…ontries to introduce into law compliance pertaining to Spam? A: It’s Canada. The Canadian Anti-Spam Law (CASL) C-28 is due to become law in Canada in early 2013. Bill C-28 affects commercial emails that are either sent from or opened in Canada – and contains much stricter regulations than current US CAN-SPAM laws. Although the legislation has been crafted and revised, the final approval is still pending. The CASL law is deemed to be the mo…

Questions from the 5 Futuristic Email Tactics Webinar

…ws affect you? David Fowler, Act-On’s Chief Deliverability and Privacy Officer: Canada’s anti-spam legislation (CASL) went into effect July 1, 2014. The days of non-opted in, un-permissioned emails are over. In the US, we are the only country in the world that has no permission requirement for our email marketing efforts. So if you just take that one statement alone, reverse it and apply it to any program globally, you need to obtain permission o…

Canadian Anti-Spam Update

…Twitter 22 Google+ 7 Linkedin 6 Pinterest 0 I recently provided an overview of the pending Canadian Anti-Spam (CASL) legislation that is expected to enter into force in 2013. While finalization of the Industry Canada regulations are still underway, the Canadian Radio-television and Telecommunications Commission (CRTC) is further ahead: it enacted its Electronic Commerce Protection Regulations in March 2012. The CRTC recently issued two Informati…

3 Challenges To Make You Drop Your (Email) Shotgun

…ably already know, but in case you don’t – purchased lists have been illegal in Canada since its anti-spam law (CASL) came into force on July 1, 2014. And, are you mailing into Europe? Make sure you know how to comply with the laws of all countries you mail into. Challenge 2: Assuming that an email platform will clean your lists. Some marketers think when they send to an email list through an email service provider, the bounces, spam complaints,…