Marketing Action Blog

Act-On Employees Give Thanks

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Thanksgiving. Long ago Thanksgiving was an occasion for the community to give thanks for having gotten the harvest in (and showing gratitude that there was indeed a harvest). Today most of us don’t work the land, but we still spend the day giving thanks, often in the company of our families and friends. We hope… View Article

Business Casual: How to Navigate the Workday in Style

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Defining business casual can be tricky, in part because the definition of “professional business attire” has expanded. True, the daily attire for the C-suite – men and women – is still a suit (or something darned close to one), but this tradition is diminishing. For example, on the west coast of the United States a… View Article

The Power of the Pivot: Get Started with Excel Pivot Tables

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If you rely on spreadsheets to manage any aspect of your business, pivot tables will make your life a lot easier. Pivot tables are among the most powerful features of Microsoft Excel, yet many people are either unaware of them or intimidated by them. If you’re in either of those camps, this post will introduce… View Article

The Never-Ending Cycle: Content Informs Data Informs Content

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The most effective content is informed by strong data. The most effective data is driven by great content. But all too often these two don’t work in concert. This can be due to organizational siloes, in which the experts on data gathering and analysis – often found in the marketing operations team – aren’t talking… View Article

4 Powerful Reasons to Use an Editorial Calendar

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Despite giving us amazing ways to find and engage with clients and customers, sometimes social media and content marketing can seem (if only for a nanosecond), like an evil scheme created just to make all of us into workaholics. When you start thinking like that, it’s time to take a break. It’s also time to… View Article

Advocacy Marketing Part 1: End-to-End Advantages You Can’t (Shouldn’t) Ignore

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If you’re not taking advantage of advocacy marketing (aka influencer marketing, referral marketing, and word-of-mouth marketing), you should give it serious consideration. Here are a few reasons: According to McKinsey & Company, word-of-mouth (WOM) is the primary factor behind 20%-50% of all purchasing decisions. A Zubrance white paper states that for every $1 a company invests… View Article

New Research Says Documenting Your Content Strategy is Critical

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Marketers who take the time to document their content marketing strategy are more effective than those who don’t. That’s the key takeaway from the fifth annual B2B Content Marketing 2015: Benchmarks, Budgets, and Trends—North America, a joint effort by Content Marketing Institute (CMI) and MarketingProfs that surveys marketers on how they use content as part… View Article

Dealing with Difficult Co-Workers

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Into everyone’s life, a little rain must fall. To put a finer point on it, most of us, at some point in our careers, must spend time dealing with difficult co-workers. Unlike that drunken brother-in-law you have to be polite to on holidays, your  co-workers are waiting for you five days a week, testing your limits… View Article