Marketing Action Blog

31 Wicked Cool Benefits of Marketing Automation

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Hallowmas. All Souls’ Day. All Hollows Day. All Saints’ Day. All Hallows Eve. Samhain. Hallowe’en. It’s one of the world’s oldest holidays and a patchwork of traditions and superstitions that span countries, centuries, beliefs, and religions. In other words, it’s awesome. To celebrate the day (and night) and venerate all forms of harvest beauties and… View Article

Turning Website Visitors into Leads

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Jim Obermayer is the host of the Sales Lead Management Radio Program, which goes out to over 8,000 worldwide members of the Sales Lead Management Association (SLMA). Recently, he interviewed Janelle Johnson, director of demand generation at Act-On, about the art of turning website visitors into leads. This blog post is an edited transcript of… View Article

4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism

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How do you get a seat at the table when nobody’s officially invited you to pull up a chair? That’s the challenge for today’s businesses and the marketers tasked with making them gloriously conspicuous by establishing brand presence, generating demand, and enticing leads to come hither. With the majority of buyers in full control of… View Article

Survey Says: Variety Paves the Marketer’s Path

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The path to becoming a marketer is often circuitous, wending its way through career stints, starts and stops. For example: “I was a graphic designer for a newspaper.” “I was a dancer and actor in a theatre company.” “I was a ghost writer and research assistant.” “A park ranger who told stories.” “Lawyer.” That’s a… View Article

LEGO Education North America Builds a Winning Strategy Using Marketing Automation

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For over 30 years, LEGO® Education has been working with teachers and educational specialists to provide solutions and resources that bring subjects to life in the classroom – and make learning fun. Brandee Johnson, Senior Marketing Manager at LEGO Education North America, recently had a conversation with Leo Merle, Marketing Programs Manager at Act-On Software,… View Article

Getting Down to Business: Nurturing Leads

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Serial entrepreneur and small business expert David Weatherholt is the host of Getting Down to Business®, a radio talk show focused on the small business. Recently he interviewed Aaron Bolshaw, Act-On’s Group Manager of Database Marketing, about the fine art of lead nurturing. This blog post is an edited transcript of their conversation. DAVID:        Welcome… View Article