Marketing Action Blog

The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money

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Marketing automation provides powerful tools for marketers and sales teams to build stronger relationships with customers and make better decisions for their business. But what if you have a small team? Or you’re working with limited resources? In either case, marketing automation can become a powerful ally, because it can actually reduce costs while increasing… View Article

The High-Payoff Referral Question No One Ever Asks — But Should

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Chances are you’ve heard the saying, “referral business is the best business” more than once in your career. And there’s plenty of hard research to support that. For example, there are approximately 2.4 billion brand-related conversations every day, according to data from the Word of Mouth Association. People often talk about products or services, and… View Article

Email Etiquette: Don’t Sabotage Your Career

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Email is so common, and such a pedestrian workhorse, that it’s easy to take it for granted. But in a business setting, it’s a fine opportunity for you to win (or lose) people’s esteem, and it can have a very positive (or crushingly negative) effect on your employment. Let’s take a look at a baker’s… View Article

Skip Miller and Janelle Johnson Discuss the New Normal of Lead Qualification

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Editor’s Note: William “Skip” Miller is President of M3 Learning, a company whose sales training tools are changing the way sales professionals get work done. Skip has spent more than 25 years in various sales, marketing, and operational management roles, including with McDonnell Douglas and Dataquest. He’s the author of five best-selling books, including “ProActive… View Article

ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns

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Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action. After all, connecting with customers requires both art and a science, and finding the right way to reach them can be a challenge…. View Article

Dreamforce Attendees: Take the #Tchotchke Tchallenge!

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We all want to do something to make the world a little bit better. The Tchotchke Tchallenge exemplifies how you don’t have to be a Fortune 500 company or a billionaire to give back; even small companies can make a difference. Act-On has come up with a way for anyone attending Dreamforce to make their… View Article

Marketing Automation’s Growing Role in Customer Lifecycle Management

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Beyond Lead-to-Revenue: Lori Wizdo and Atri Chatterjee Discuss Customer Lifecycle Management Editor’s Note: Lori Wizdo is a principal analyst at Forrester Research. She researches and advises on the core marketing operations of customer attraction, nurturing, conversion, and lifecycle value management. She has over 30 years of experience in corporate product marketing, demand management, and sales… View Article

The Benefits of Marketing Automation for Sales: Give Your Teams X-Ray Vision

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Marketing automation provides a variety of benefits to sales teams. It can shorten the sales cycle, uncover new upsell and cross-sell opportunities, and maximize the lifetime value of every customer. What’s more, it gives the sales team visibility into key interactions with customers and prospects.  Sales reps can see which pages on the site a prospect has… View Article