2013 Roundup of Marketing Miscellany

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Every day the inbox brings a flood of predictions for 2014 and best-of-2013 collections. We’ve grabbed a smattering of examples that we liked for one reason or another, and we hope you find that at least one makes you smile, makes you think, or inspires your creativity.

Video: Lots of brands had a good year on YouTube. The YouTube Ads Leaderboard for 2013 (ads uploaded from January through November) is determined by an algorithm that factors in paid views, organic views and audience retention (how much of a video people choose to watch). Catch the top ten, including the enchanting Evian “Baby” spot here. This ad speaks to the child in all of us.

Evian baby

Print: We keep hearing that print is dead. It’s not. It’s still a marvelous way to convey a concept, and a great cross-channel partner for electronica. Check out Adweek’s The World’s Best Print Ads, 2012-13 to see the top 59 winners from the Press Lions at Cannes. The Apple iPad mini won the Grand Prix for these ads, which were placed on the back covers of several national magazines – including Time, Wired and The New Yorker. The ads showed the tablet at actual size, with its display featuring the actual front cover of that issue of the magazine – on an iPad. We can’t show it full-size here, but you get the idea.

iPad ad

Email: Check out MarketingSherpa’s Email Marketing Awards 2013. Seventeen winning B2B and B2C campaigns are analyzed and evaluated. The NFL’s newsletter won the Gold award in the Best Personalization/Segmentation category and was also selected as Best in Show. Read the story to learn how the NFL’s team managed to tailor each message on a very personal level, including segmenting each recipient by their favorite team and including a live countdown to their team’s game.

NFL 12-27-2013 4-08-48 PM

 radio microphoneRadio is another traditional channel that has much to offer. Done well, it can be a powerful 30- or 60-second drama. The Radio Advertising Bureau produces the Radio Mercury Awards to encourage and reward the development of effective and creative radio commercials; the 2013 Radio Mercury Award Winners is a collection of stellar spots that nail a sales message to an emotional connection beautifully.

 

  •  These Ragu radio spots empathize with the pain of growing up, while making you laugh.

 

Marketing trends: Uberflip created an infographic that encapsulated all 2013’s major trends, from channels to SEO to advertising to mobile to responsive design.

Looking back

Twitter: Adweek scores again, with the funny/sad 5 Epic Branded Twitter #Fails of 2013….

 

Twitter failure…and the inspiring 5 Awesome Branded Twitter Plays of 2013. We still love this one, in which Oreo looked poised and confident while making the most of an unforeseeable opportunity:

Oreo

Branding: More from Adweek – a cautionary tale: The 25 Biggest Brand Fails of 2013

billboard women 12-27-2013 3-40-23 PM

 Web sites: And last but not least, the Webbys. Established in 1996 during the Web’s infancy, The Webbys is presented by the International Academy of Digital Arts and Sciences (IADAS), a 1,000+ member judging body. The Webby Awards presents two honors in every category — The Webby Award and The Webby People’s Voice Award — in each of its five entry-types: Websites, Interactive Advertising & Media, Online Film & Video, Mobile & Apps and Social.

In 2013, DuJour won for Best Home/Welcome Page. And hey! The deadline’s been extended to January 31; you can still enter for the 2014 awards.

DuJour 12-27-2013 4-23-51 PM

Got a favorite ad/email/video/meme from 2013? Please share.

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  • Tim

    Nice post Sherry. I’ve been hearing a lot recently that print isn’t dead, although the overwhelming majority of digital marketers would say so. I just think print is different, or at least it needs to be in order to be successful. Everything from ads, to brochures, to other collateral has to take a content marketing/educational approach if its going to resonate and add value to prospects. The days of the tri-fold salesy brochure are done.

    • SherryLamoreaux

      I still love print. I read a story in the NYT online a few days ago, and then read it again in the pulp version. It read better. It was also placed beneath the fold, which gave me an idea about how the editors felt the story ranked it in context. The NYT is full of ads aimed at certain types of New Yorkers. Long ago I sold print advertising and I looked to these ads for inspiration, so perhaps I’m just being sentimental. All that said, for certain products and prospects, print’s still a good tactic.

  • Bruce Segal

    Sherry, Thanks for posting Marketing Sherpa’s list of 2013 email marketing award winners. I find it a good source for practical tips and creative best-practice gathering. ;-)

  • bri44any

    I have saved clever print ads that either inspire me or make me laugh. I like to think I’m not the only one who does that with print ads, and so I think it’d be great for more companies to make “savable” print ads in comparison with “sharable” online content.