You know it’s true. Plumbing is the best thing since … ever. And all organizations need it.
But that doesn’t mean it’s an easy business. Like all other companies it needs optimal, efficient marketing.
Steve Thielke knows this challenge. As the marketing specialist for Bradley – a leading manufacturer of commercial plumbing fixtures and washroom accessories – Steve wanted to do more to boost the company’s growth rate.
He decided to leverage the core strength that has kept manufacturing in the driver’s seat of technology innovation for centuries: automation. So he implemented Act-On marketing automation.
The result: across-the-board gains including increased revenue and expanded market reach.
A new case study presents the depth and breadth of how Act-On technologies helped Bradley better understand its potential and current customers, amplify its campaigns across the digital channels, and hone its sales and marketing strategies into a well-oiled machine.
Here is a brief sampling what marketing automation helped them achieve.
- 100% increase in email opens. It’s an eye-catching way to say open rates doubled, which they did. Actually they more than doubled (but who’s counting) thanks to the power of automation.
- Shorter sales cycles. Using a variety of Act-On automation capabilities (among the more interesting: one-click landing page creation and social push), Bradley was empowered with real-time information and insights that allowed sales to rev up the pipeline by engaging more leads with the right information at the right time.
- Inroads into new markets. Bradley tapped into Act-On technologies to optimize their tradeshow booth traffic, launching a robust, multi-channel pre-show campaign that resulted in new international opportunities for their brand.
Not too shabby.
The power of marketing automation has helped Bradley increase its market potential and revenue. Which is much appreciated by the worldwide patrons of all things “washroom”, from those local mom-and-pop shops to international corporations.
An innovative pipeline is a happy pipeline. For all of us.