Learn How to Optimize Local Search: Webinar

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If you market for a brick-and-mortar business you probably know “local search” is a growing opportunity, especially if your demographic is smart phone users: 20 percent of desktop queries have a local intent, while 50 percent of mobile ones do. Local searchers are often people with money to spend, looking for the closest outlet for something they want right now, or a phone number so they can call to check your stock. Or they want directions. All good.

You probably also know that local search is different from global across the board, in organic optimization, paid search and social media marketing efforts. Search engine platforms (Google, Yahoo, Bing) and service platforms (Yelp and Citysearch) manage local differently from global – and differently from each other. When you drill down, local turns out to have many layers and much complexity.

local search ecosystem

If local traffic matters to you (and it does to most of us), you risk losing potential business if you don’t learn the newest ways to optimize for local search. Here’s a chance to get-smart-quick about local search: Please join Brooke Snow, Digital Strategist for Anvil Media for her presentation “The Quickly Evolving World of Local SEO,a complimentary Act-On webinar, on Friday, September 13, at 1:00 PM Eastern/10 AM Pacific. She’ll go over ranking factors, listing factors, Google Citations, Key On-site Optimization, Google+, social ranking tools, managing negative and positive comments, and much more, including what to avoid.

The Quickly Evolving World of Local SEO
Friday, September 13, at 1:00 PM Eastern/10 AM Pacific

Register now to learn about local search

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  • bri44any

    I think more people are paying attention to this, and I hope that whoever isn’t will start because it could bring in immediate profits. For example, I moved to a new neighborhood this January, and when I searched for restaurants nearby, not many results came up. I did the same search a few weeks ago and I had many more options. Is this because new places were built? Only 2 were new. I think more people are learning how to be found online.