9 Tips for Tying Email and Facebook Together

Posted on March 13, 2013 by Sherry Lamoreaux | 2 Comments |

Marketing Sherpa’s Email Summit for 2013 has come and gone, but the knowledge shared from it lingers on. From a Top Takeaways webinar (find the slides on SlideShare), here are nine useful tips about using email and Facebook together:

Make sure they’re aligned strategically, tactically, and operationally.
Make sure to have an email opt-in in your Facebook page.
Increase your opt-in conversion with social sign-in.
When you perform day-of-week and time-of-day email testing, try applying your results to when you post on Facebook.
Conversely, look at your Facebook interaction window and try applying those to your email sending window.
Apply your winning email subject lines to Facebook headlines, and vice versa.
Do the same with images. Try those that have a high email click-through rate on Facebook, and use images that get higher engagement in Facebook in your email.
Determine which of your products do well on Facebook, and give it some email emphasis.
Mine social chatter for email topics.

Do you have a Facebook-and-email-together tip or success story to share? Let us know!

Categorized in: B2B Marketing, Content Marketing, Email Marketing, Social Media Marketing

http://writtent.com/ Sasha Zinevych

Sherry, thanks a lot for the article! I would say that titles seem decisive these days – especially when it comes to social sharing. Had my good and bad experience with different kinds of titles, and sometimes they are more valuable than the content, could you believe that?
SherryLamoreaux

I can believe that! Are you using the same titles for Facebook and email?

About Sherry Lamoreaux

Sherry's title is Marketing Writer/Editor for Act-On. She writes/edits blog posts, emails, case studies, white papers, articles...any kind of words on paper (or screen). She is an award-winning creative writer.

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