7 Key Marketing Areas and How to Integrate Them
Posted on March 8, 2013 Leave your thoughts |
Don’t miss the third annual Direct Marketing Day @ Your Desk Virtual Conference & Expo (DMDay) Thursday, March 14, from 10 a.m. until 5:00 p.m. Eastern time. It’s a one-day virtual event for marketers that brings today’s hot issues and experts right to your desk, at no cost to you.
Act-On’s own Director of Demand Gen, Janelle Johnson, will present “Marketing’s Missing Links: Calculating the Cost and Benefits of Integrating Channels, Campaigns & Reporting,” a topic she knows plenty about. Key points of the presentation:
Where marketers are…and where we could be
Most of us:
- Invest in campaign tools
- Use cutting-edge technology
- Gather data about our products
- Create libraries of marketing content
We’ll get exponential growth beyond these basics if we can:
- Implement holistic marketing campaigns and solutions
- Synchronize methodologies and tactics
- Link marketing components seamlessly
- Ensure elements complement one another
Learn about how integrating these 7 areas can help improve your marketing results
1. Email
2. Social
3. Online events
4. Blogs
5. Landing pages
6. Website visitor intelligence
7. Integrated analytics
Integrating your marketing efforts (which can be done in stages, and doesn’t have to mandate a lot of heavy lifting) gives you a range of tools and tactics that work together to amplify your results. Integration also gives you richer feedback and reports for analysis and planning. Janelle’s on-demand session, “Marketing’s Missing Links: Calculating the Cost and Benefits of Integrating Channels, Campaigns & Reporting” will run from 11 a.m.–5 p.m. Eastern time. Sign up now!
