Mobile-Friendly Email: Trends and Best Practices

Posted on February 26, 2013 by Sherry Lamoreaux | 2 Comments |

42% of the emails opened in January 2013 were opened on mobile devices. 33% were opened in a program installed on a desktop (e.g. Outlook, Apple Mail), and the balance were accessed through a web browser (e.g. Gmail, Hotmail, Yahoo!), according to a Litmus study.

So yes, it’s become really important to get email for mobile right. Here’s help: Justine Jordan, marketing director of Litmus and Janelle Johnson, director of demand gen for Act-On, will deliver “Mobile-Friendly Email, Trends and Best Practices,” a webinar to cover what marketers need to know about making email more mobile-friendly, as well as a few critical basics for managing email marketing campaigns in general.

Mark your calendar for Wednesday, February 27th 11:00 am Pacific, PT / 1:00 pm CT / 2:00 pm ET, and sign up now.

Topics will include:

How to make email more mobile-friendly
Best practices for mobile email
The future of mobile email

You’ll learn concepts like responsive design; specific tactics for envelope fields, preheaders, and tappable touch; and much, much more. Don’t miss this jam-packed webinar.

Tags: email, email marketing, mobile email, mobile-friendly email

Categorized in: B2B Marketing, Content Marketing, Corporate, Email Marketing, Mobile Marketing

http://twitter.com/Jeff_Ogden Jeff Ogden

Mobile consumption of email is hot and growing fast. Marketers need to embrace this and learn it asap by attending your webinar..

Also, the mobile marketing expert @cksys was a guest on Marketing Made Simple TV. You can watch it at http://bit.ly/PfDxYO

Best,

Jeff
SherryLamoreaux

Thanks, Jeff. We’ve got a post on responsive design today, and I expect to see a lot more action around this topic throughout the year. Cheers, Sherry

About Sherry Lamoreaux

Sherry's title is Marketing Writer/Editor for Act-On. She writes/edits blog posts, emails, case studies, white papers, articles...any kind of words on paper (or screen). She is an award-winning creative writer.

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