If your company’s growing quickly, generating organic leads may not provide the volume you need for email marketing. When the number of leads needed to meet the sales quota outgrows marketing’s ability to fulfill it, you might need to consider third-party data.
The practice of buying third-party data has a clouded history, but advanced technologies in recent years have allowed reputable companies to build email marketing databases for lead generation responsibly. It’s up to you to choose a good provider and purchase responsibly.
Learn everything you need to know to safely, ethically and responsibly work with third-party data in this free seminar. David Fowler, Chief Privacy Officer of Act-On and Dave Scott, Founder and CEO of Marketfish and author of “The New Rules of Lead Generation: Proven Strategies to Improve Marketing ROI” will discuss:
- Generations of list fulfillment
- How to grow customers
- When to consider 3rd party data
- Pros and cons of 3rd party data
- Questions to ask
- Warning signs
- Best practices
Register now for Growing Your Database Responsibly, Dec 13, 2012 11:00 AM – 12:00 PM (Pacific)