4 Ways to Lower Your Social Media Bounce Rate

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By now you’ve probably developed a strategy for incorporating social media into your marketing efforts. If you’ve been proactive, this means including social media links in and on collateral such as your company website, email marketing messages, press releases, white papers, business cards or other promotional materials.

Including these links helps grow your networks and reach, but many marketers fail to consider the destination each link points to, and specifically what a new user expects to find (vs. what they actually find) when they get there. Could you unintentionally be chasing your would-be fans and followers off, never to return again?

Here are four ways to lower your social media bounce rate:

1) Pick your Platform

Being “social” online doesn’t mean you must be on every social network known to man; there are far too many. Don’t waste time moderating networks that don’t matter.

social-media-bounce-rateBut do actively moderate the ones you care about. Have you ever clicked on a Facebook link from a company’s website, only to be directed to a fan page that hasn’t been updated in years? Or a Twitter account with a single Tweet that reads “Hey we’re on Tweeter now”?

Plan to be active on a social media network– or just don’t be on it at all! Your goal is to look engaged, responsive and professional. Remember that your social media execution is representing how your business executes. Decide how many networks you can manage, determine which are best for your business, and execute well. Aside from broadly popular sites such as Facebook, Twitter and Google Plus, there are numerous niche social networking sites out there. Each of these platforms has its own advantages and limitations.

The trick is to find the platform(s) that work best for your business’s marketing goals. Concentrate on the places your target online audience socializes. Spreading your resources too thinly across multiple channels will most likely lead to poor upkeep, which in return will increase your social media bounce rate.

2) Maintain Consistent Branding

Your online brand identity is very important; it helps guide how people feel about and perceive your company. Luckily for you, social networking sites have recognized how important branding is for your business and have dedicated sections of their sites to visually showcase your colors, logo, and other aspects that comprise your brand.

Facebook provides a Timeline cover image and profile picture section, and Twitter and LinkedIn recently introduced header images as well – make use of these!

The whole point here is to be consistent. If you’ve paid big bucks for a magnificent website – with links to social profiles that don’t display the same attention to detail – this is a clear signal that something is wrong, and trust me, it’s noticeable.

Going back to our first example, imagine navigating from a company’s distinctive website to a Facebook page that has no logo, no cover image, and no obvious way to tell if it’s even associated with the company. How can you expect someone to become your fan if they sense you don’t even care enough about your page to upload a cover image? That’s like having a crooked sign (that you never fix) outside of your store, or a neon OPEN sign with half the letters burnt out.

3) Engage

Finally, engagement is a must-have ingredient for lowering your social media bounce rate. Nothing says “I don’t really care about my fans or followers” more than not responding or updating your page.

I’ve had marketers tell me numerous times “My Facebook page doesn’t bring me any ROI”…and when I take a look, I find numerous months-old unanswered questions from their fans all over the page.

Again, don’t deploy on social media if you don’t plan on being “social.” If that means hiring a dedicated community manager, then do it. Remember to research where your target market is spending the majority of their time online, and find the networks where conversations about your industry are taking place. Focus your efforts where they’re most likely to pay off.

4) Keep it Clean

Spam… Spam! Spam! Spam! Guess where? On the Facebook page you haven’t logged in to since creating it!

Facebook pages that aren’t moderated have a knack for attracting unwanted spam – especially those with higher fan numbers. Picture your would-be fan discovering your page intent on “Liking” it, only to find your “Recent Posts by Others” box filled to the brim with unscreened Viagra discounts…or worse. See you later! You might as well unpublish your page altogether. Of course, you can always remove your “Recent Posts by Others” box on Facebook if you don’t plan on moderating it.

If you’ve taken the initial steps to adopt social media into your marketing strategy pat yourself on the back; you’ve come a long way. Hopefully these tips will help you optimize your strategy and maximize your benefits.

Have you adopted other techniques that lower your social media bounce rate?

Art courtesy The G-Force/deviantart.com under a Creative Commons license.

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  • http://www.facebook.com/thomas.craft.184 Thomas Craft

    I think picking your platform is crucial. We started out trying to be everything to everyone at the beginning and it hurt our progress. Using the social media platforms that work best for your market and audience (B2B, B2C etc..) and focusing on them has helped us get more for less time and money spent on trying to “blanket” all the platforms out there. Great article thanks

    • http://www.jacobcurtis.co/ Jacob Curtis

      Excellent addition Thomas, and I’m glad you’re past “blanketing” every platform out there stage. Though it is important to secure social profiles for your company (so your competitors can’t squat on misrepresent you) However the question you really need to be asking is “where does my target market spend the majority of their time”. Investing in social media channels where your customers aren’t participating is like investing in a billboard on the moon. Cheers!

  • disqus_Mc5S8QIxv8

    All very good points Jacob. I think having the destination at which each link leads to on your website, business cards, etc is really important. I have been to numerous company Facebook pages and see no responses to any questions or comments on there. That tells me they don’t care. I think anybody has a couple spare minutes a day to respond to even a couple people’s comments. It makes all the difference in how they feel about your company, especially if your competitor is really engaging with their fans.

    • http://www.jacobcurtis.co/ Jacob Curtis

      Glad you agree! I’ve felt the same way about those pages who don’t respond to questions or comments. One thing I believe is that users are now choosing their “social preferred provider” for example, a user is unlikely to “Like” or connect with 10 doggy spa’s in their area, but will connect and stay loyal to the company who’s social presence is engaging with them. With today’s consumer behavior you really need to make that customer “feel” special!

      Thanks for stopping by!

  • http://www.Empower2Go.com Martin Casper

    Well said, Jacob! Thanks for this great synopsis. All your points were good, but the biggest takeaways that I received were “Engagement” and “Brand Consistency”. As marketers, image is everything on the front end, so it is very important that we have consistency across all our social platforms. With engagement, if you are not interested in your fans and your clients, they quickly see you as an individual who might not be completely authentic.

    • http://www.jacobcurtis.co/ Jacob Curtis

      Glad I can give you those takeaways Martin! You are 100% correct and I’m happy you can see where I’m coming from. Social media is all about dialog and not just broadcasting. Authenticity builds trust, which is important now and in the future.

  • http://raphaellove.com Raphael Love

    Great points here. Keeping the audience is at times twice as hard as creating it. That is something that many businesses struggle with especially those whose audiences are not engaged to carry on with at length discussions about even a niche topic. By just being natural and educational well in advance of any selling seems to both keep and grow followings.

    • http://www.jacobcurtis.co/ Jacob Curtis

      Couldn’t be more true. Digging deeper it all comes down how the business built their audience in the first place (bought fans, etc.)

      Work to build your fanbase with people who are legitimately interested in your business or at the very least your industry. Using Facebook ads geared toward increasing fans are a good way to do this quickly. Inviting your current email list to your fanpage is also a great place to start!

      It’s important to sell thing as well — After all, people naturally like to buy things, they don’t like to be coerced or spammed into a sale. Work on your copywriting and craft your messages appropriately for the best results.

      Solid feedback Raphael, glad you left it!

    • http://twitter.com/vinnypoliseno Vinny Poliseno

      I lot business forget that social marketing is a two way conversation…yes, you should push awesome content out and try to get repost/shares/etc…but social is a great way to continue having your conversation and should be just that. You shouldn’t just at your follower/connections/etc. you should also listen and get out infront of something be negative before it turns into a brush fire that can’t be contained.

  • Sarah

    Great article for beginners and those hesitant to use this great tool. The biggest question I have is how to develop eye-catching (and comment-inducing) posts, and how frequently should one post?

    • http://www.jacobcurtis.co/ Jacob Curtis

      Thanks for stopping by @disqus_LBL1fBUiyf:disqus , a lot of people are wondering the same thing. First thing ask yourself if you even have enough time to dedicate to social media. There’s no point in starting off strong only to find you can’t upkeep the community and relationships you’ve built on the platform.

      Next I would post industry relevant content onto your page that will naturally breed discussing, including calls to action in your posts like “what do you think?” (remember you’re talking to people, so try to throw in some personality) also helps, and works even better once you’ve gotten people coming back to your page for discussions.

      For frequency I would focus on quality over quantity and ultimately its going to take some trial and error to find out what works best for your niche.

      great questions!

  • Monica Seely

    My question is after you do all of the above, how do you keep your social media content interesting? We find ourselves posting the same information to all our different social media accounts and not really tailoring it for each type of audience/platform. Are there some good tips/resources out there for content generation?

    • http://www.jacobcurtis.co/ Jacob Curtis

      Great question @monicaseely:disqus and a hard one for me to answer within the confines of a blog comment
      reply. I’ll start working on another blog for Act-On to answer that
      exact question. Stay tuned!

  • Nik Dahlberg

    Good post. It’s dumbfounding how many business want to do social media and set out to create a page rather than a presence. Creating a page is just the beginning, if you’re not willing to show your fans that you care about them than why would you expect them to care about you? Social media is about mutually beneficial relationships, not ghost towns and sales pitches.

    Decide which Social media sites align with your business model and culture then give them adequate attention. Or like Jacob said, just don’t bother with them at all.

    • http://www.jacobcurtis.co/ Jacob Curtis

      Perfectly put @nikdahlberg:disqus , it’s almost like you helped me with this post! Thanks for the feedback!

  • Mike Compeau

    I always told my marketing clients/employers that social media was like having an annoying pet– NOT like getting a fish– it would require constant love (petting/grooming), care (empty the litter pan), and feeding (content, content, interaction, content). If you’re gonna treat it like a fish, it will stink up the place quickly. =) Getting and cultivating *relationships* with those following you on twitter, or those relevant new contacts on LinkedIn, is KEY to having social media work for you. It’s like SALES, folks- it’s ultimately PERSONAL. And so, it’s ultimately going to come down to cultivating a genuine relationship with these folks “as if” you care about them. Which means, at the end of the day (’cause that’s damn hard to fake for long) that you’re gonna actually HAVE to care about them. And interact. And ‘pet’ them, and change their litter box. Because if you don’t LOVE your customers, what business do you have ‘wanting’ to be social at all?? It should be so obvious, shouldn’t it?

    • http://www.jacobcurtis.co/ Jacob Curtis

      BOOM! Score one for the fishtank metaphor! I can tell you’ve really had a lot of those conversations with clients/employers and I’m glad you took the time to leave it here! Thanks for stopping by @google-ffe4345b9c547670682547adf760dc1e:disqus !

  • Bobby Holt

    Dead on. I can’t even recall how many times I’ve stumbled across a companies Facebook page only to see it either unused or filled with spam. It puts a bad taste in the customers mouth as well as any potential partners. Social media is a huge factor and has a ton of power in the buying cycle. Make it worthwhile and keep it up to date.

    • http://www.jacobcurtis.co/ Jacob Curtis

      Exactly! Thanks for stopping by @bobbyholt:disqus !

  • Jonathan Wright

    This is the type of marketing software that is right for small businesses. New posts like this Social Network post always keeps me up to date with best practices. I have had more twitter followers and facebook likes because of it.

    • http://www.jacobcurtis.co/ Jacob Curtis

      Thanks @disqus_DNc6Vuq1LE:disqus , I think it’s because they know how to pick the best Guest bloggers ;)

  • Evan Friedmann

    This advice is spot on. Working in a niche industry I’ve found that massive social media sites like Facebook or Google+ take up way too much time with very little ROI. We focus on participating in selected groups on LinkedIn to optimize the value of our interactions. This also reduces the need to go all over the place to update branding when we have small adjustments.

    • http://www.jacobcurtis.co/ Jacob Curtis

      Time is a valuable thing to waste. I’m happy you’ve found so much value in this post @evanfriedmann:disqus . Linkedin Groups are a great place to network depending on your industry.

  • David Svigel

    I totally agree about limiting your efforts to the platforms you care about. A link to an untended site is worse than no link at all.

    • http://www.jacobcurtis.co/ Jacob Curtis

      ^^^^ What @davidsvigel:disqus said…

  • Brad

    We operate in a pretty small B2B market. We have a little bit of relevant activity on LinkedIn (related groups mostly) but almost no activity on Facebook and Twitter. While we don’t put a ton of effort into FB and Twitter, it sure seems like LinkedIn is the way to go. In your opinion, is LinkedIn better for general B2B activity, or should we invest more resources in FB and Twitter? Also, what are your thoughts on using a software management tool like Hootsuite (or some other free tool) vs. just manually checking the 1 or two networks?

    • http://www.jacobcurtis.co/ Jacob Curtis

      Hey @disqus_7SOVWL6JkI:disqus I would recommend Linkedin for sure as a B2B platform, especially the groups feature you’ve been utilizing because you are going to want to be engaging with the leaders of the companies.

      If you haven’t thought of a strategy for twitter and Facebook it’s best to just stay away until you do, but don’t feel obligated to be there if you are finding success on Linkedin. Establish yourself on the networks that your target audience is having conversation on….that may not be twitter or Facebook.

      However I would recommend securing your URL’s and usernames and setting them to unpublished so you can always come back to them later without the worry of someone else squatting on your name.

      Hootsuite is great for listening and monitoring the channels (especially twitter) for brand mentions, etc. however if you just have 1 or two networks I would do it manually.

      That help?

      PS: You can also feature your group on your LI company page now, I suggest you look into it!

      (If you need any extra help, go ahead and connect with me on Linkedin and we can discuss your business and what may work or not.)

      • Brad

        Hi Jacob. Thanks for your reply, it was very helpful! I’ll check into featuring a group on our LinedIn page, I didn’t realize we could do that!

        Thank you, sir.

        • http://www.jacobcurtis.co/ Jacob Curtis

          Solid, my next tutorial video is going to be on that. It was just introduced so many have overlooked the feature. Consider navigating to my website and subscribing to my RSS to stay in the know of these new features :) http://www.jacobcurtis.co

  • Guedo

    Great post. Sometimes the obvious stuff gets forgotten too easily. It’s nice to get a refresher once in a while. This also makes a great article to pass on to potential freelance clients. Good work and a good resource! Thanks!

    • http://www.jacobcurtis.co/ Jacob Curtis

      It’s funny how common sense is not so common right?

  • Sam Sims

    Thank you for nailing it! I’ve been preaching similar ideas for several years now. I’m elated to know others are in the same corner as I. Kudos.

    • http://www.jacobcurtis.co/ Jacob Curtis

      @sam_sims:disqus my friend, I’ve been preaching this since late 2010 when I was selling facebook advertising to businesses who at that time thought social media was a fad….I still get responses to my old emails asking if it’s too late now. There is hope Sam, I’m just as glad to know you feel the same way! Thanks for stopping by!

  • David Bonan

    What is the line between promotion of an event/product and spam?

    • http://www.jacobcurtis.co/ Jacob Curtis

      Hey @davidbonan:disqus , if your event/product is the only thing you’ve been posting about then you got to give it a rest. Use the 80/20 rule where 20% is your promotions and the 80% is engaging with your fans by providing industry specific content/resource posts or questions/humanizing posts.

      Think of it as “My target audience is already searching for these things online, why don’t I do it for them and post these articles on my page. This will help build the culture that your page is the one place they can go for the answers” You can even post some debatable articles that may help your fans put in their .02 and start some conversation.

      Also utilize the pin-post to the top of the page feature to keep the promotion or product at the top of your page for a 7 day period.

      That answer your question? Again, this is a great question and deserves an entire blog dedicated to it!

  • disqus_AhDLyfa6s5

    Very relevant article especially for companies just emerging into the social media world.

    • http://www.jacobcurtis.co/ Jacob Curtis

      I’m happy you feel that way. I couldn’t agree more!

  • Steve Thielke

    Great Article! I think it lays it out perfectly. You don’t have to be on every social channel, just pick the ones that fit your need and where your customers or followers will be. Being B2B I like to focus on LinkedIn along with Twitter and FB but not much further. LinkedIn is actually where we have our most followers so I focus there to make sure I am giving good content and making sure I engage when they respond to the content.

    • http://www.jacobcurtis.co/ Jacob Curtis

      BOOM! And that’s the way the cookie crumbles, I’m happy to hear about the positive results your having by finding out what networks work best for you @stevethielke:disqus

  • Andrew Jackman

    I have to say I agree with this completely. We large youth audience and they fuel off social media (especially Facebook). We have been following this advice for years without realizing that they are actions you can be aware of, we kind of grew into it.

    • http://www.jacobcurtis.co/ Jacob Curtis

      Glad you agree! Thanks for stopping by @google-f455f77014f083dc2a1836f319da1848:disqus !

  • Claudia Smith

    Great article, thank you. Aside from LinkedIn, social media does not make sense for our company. I am currently in the process of better understanding how I can use LinkedIn to generate business for our service. We have a long sales cycle and are a small business so the challenge is how to gain a following on the website. Any ideas?

    • http://www.jacobcurtis.co/ Jacob Curtis

      Hey @google-3a1139829b429a1f45807f7f4ab80083:disqus , I’m glad you’ve decided to pursue the platform that makes sense for your company.

      It would be hard for me to give you advice on the right steps to take to help generate more sales/leads for your business as I am unfamiliar with what services you provide. If you’d like, use my author bio at the bottom of this post to connect with me on other channels or search for me on Linkedin and we can discuss further.

  • bri44any

    It’s a no brainer to focus on your social media sites. Most clients focus won’t spend much time on all of the media sites, so it doesn’t make sense to split time and energy. The jack of all trades is the master of none, and so is the jack of all sites the master of none.

    • http://www.jacobcurtis.co/ Jacob Curtis

      Never heard that one before…But I like it @bri44any:disqus ! I like it a lot!

  • Chris Kiersch

    Thank you, we get so busy focusing on setting up a new ActOn client, and for me setting up the Social Media integration has just really been something I checked off on the list of things to do. You really made me think about confirming the social media properties that really matter before we do the conifg:)
    Cheers, Chris

    • http://www.jacobcurtis.co/ Jacob Curtis

      Solid @chriskiersch:disqus , whatever I can do to help. Social media is by no means a cookie cutter approach.

  • http://twitter.com/pepper__shaker Todd Holbrook

    This article is spot-on. For me, consistency and thoughtful engagement is everything. A brand only becomes trustworthy if it’s providing similar, consistent and relevant content it’s community can depend on finding. And not all platforms are relevant to the community either (as it indicates in point one.)

    Good stuff.

    • http://www.jacobcurtis.co/ Jacob Curtis

      Glad you agree @twitter-47397408:disqus. I especially agree with you about building authenticity through content strategy, but it all comes down to the bare bones of branding, brand identity, a defined target market, and voice to tie it all together.

  • http://www.facebook.com/iannate Ian Nate

    It seems like the “Engage” step should be so obvious, but so many people forget the importance of being “social” in “social media.” I know from personal experience, if I try and engage with someone, and I don’t get a response in a reasonable amount of time, I am quick to bounce. Engagement is such an important key in having social media success. I know we’ve kept some great customers because we engage them on social media and maintain a great relationship!

    • http://www.jacobcurtis.co/ Jacob Curtis

      You’re absolutely right! Engagement “should” be obvious but it’s not unfortunately. Many companies feel like (and are being told) they should just jump right into social media but don’t realize the amount of upkeep and strategy it takes to endure. That’s why many of them get burnt out and give up. Relationships are key and I’m glad you pointed that out as well! Thanks @facebook-1340721681:disqus

    • Marshall Welch

      You’re so right – Engagement is incredibly important for social media. If you are only using “push” posts or only posting about your brand, your followers will eventually see right through that. You must have a conversation with your followers, even if that sometimes means posting/talking about a topic that isn’t directly related to your brand or products.

  • http://www.CaseyCheshire.com/ Casey Cheshire

    It’s important to pick wisely and remember that every channel you start, you’ll need to feed, maintain, prune, and care for. Lots of unforseen work if you’re not ready for it.

    • http://www.jacobcurtis.co/ Jacob Curtis

      Great point. Don’t take the advice of “Just jump right in” …Have a set strategy, know your brand identity and voice, and be able to “feed” as you said to keep it maintained. Thanks @caseychesh:disqus

  • Ryan Pratt

    I actually disagree with #1. I think there is a way to effectively use each and every social network, you just have to be clever sometimes. And often, the more creative ideas lead to more effective campaigns.

    • http://www.jacobcurtis.co/ Jacob Curtis

      Interesting argument Ryan. With around 4,000 social networks out there, it may be difficult and time consuming to effectively use each and every one of them

      Now if you’re talking about the major ones (Facebook, Twitter, Linkedin, etc.) then you’ve already made the distinction.

      I’m all about finding creative ways to use each platform, so I agree with you there, but if your target audience spends little to no time on the platform, I don’t see the point in campaigning on it.

      It really comes down to the industry.

      Does a b2b sheet metal provider really need to be on Pinterest?

  • http://twitter.com/ryan_m_egan Ryan Egan

    Huh…this really depends on what you mean by “social media bounce rate.” It seems to me like this article is talking about making sure people don’t bounce away from your social channels themselves, which is difficult to track at best.

    When I see the term “social media bounce rate” I think of people coming FROM these channels to your owned property, which is much more important.

    Some ideas to lower those bounce rates:

    - Make sure you include clear call to actions in anything posted to social media (either to a form or a call to go deeper within the site)
    - Make your content interesting and easily-consumed
    - Send it to the right channels. For instance, some of our clients use Facebook solely as a behind-the-scenes spot and not a sales spot. They will bounce much less when reading articles about community service, staff bios, etc, then articles about new products from the company.

    • http://www.jacobcurtis.co/ Jacob Curtis

      Great ideas Ryan. I apologize the title confused you. You should definitely dedicate a blog about lowering bounce rates coming FROM social media channels to your owned property since that’s completely different from the approach I was going for.

      If people are bouncing off from your social platforms before they even have a chance to visit your website from it, what’s the point in worrying about your bounce rate FROM the social platform.

  • Temani Aldine

    I think that points 1 and 2 are essential. Just like no individual or business can be all things to all people, neither can we be effectively engaging our social network on every single platform. Consistent branding walks hand and hand with that type of integrity.

    • http://www.jacobcurtis.co/ Jacob Curtis

      @google-e6dee86d90c57cd7ded795433321edb0:disqus you got that right! I like how you mentioned consistent branding walks hand and hand with that type of integrity. Excellent addition!

  • greg

    All 4 are really good things to remember. Social media is something that everyone wants to do, but very few are doing right. These 4 tips will definitely put a social media strategy on the right track, but something to remember is that it takes time–so be patient. A return on social media activity doesn’t come over night and tends to turn people off because they aren’t seeing instant reward. But if done correctly and consistently, for long enough, social media can have some major payoffs in the end.

    • http://www.jacobcurtis.co/ Jacob Curtis

      @disqus_JTvqONphDT:disqus absolutely. I call this “burn out”. Patience is another key factor especially when just starting out. Never give up, never surrender!

  • Temani Aldine

    Thanks for the reminder about “engaging.” Social media is all about interaction, and it can be easy to lose sight of the importance of this key fact.

    • http://www.jacobcurtis.co/ Jacob Curtis

      Too true @google-e6dee86d90c57cd7ded795433321edb0:disqus !

  • Barb C

    Thanks, good info. I like the suggestion about choosing limited, targeted platforms. Go where your audience is and be consistent in sharing info they will find interesting, or educational, or at least entertaining. For us, that’s Facebook, which is a great place to engage. We do respond to our fans and this seems to have helped to create a place of open dialogue, which is fantastic for us and them. We learn what is on our customers’ minds, and they get to feel that their questions, comments, and concerns have been heard and answered to the best of our ability.

    • http://www.jacobcurtis.co/ Jacob Curtis

      Open dialog is what you want. Social media isn’t broadcasting. Great point! Think of how much money you save in the long run once you understand what your fans/consumers want! Thanks for that @disqus_47iF8b05jA:disqus

  • http://www.pravdam.com/ Kfir Pravda

    Experiments are an important part of the mix. Some experiments won’t work that well, and will result in reduced engagement in these platforms. This is a part of life for B2B marketers. Therefore, I am not certain that I agree with the first point.

    • http://www.jacobcurtis.co/ Jacob Curtis

      Experiments should be performed after enough due diligence and research is done. Experimenting on a platform where your audience is will be much more beneficial than experimenting where your audience is not. You aren’t going to know what type of content your fans like until you experiment or read their minds. Good feedback!

  • Zachary Winnie

    I’ve found that providing a consistent branding to be the hardest part of using social media at the college I work for. We have many different departments and learning centers, each with their own social media accounts and handles, and it can be a nightmare to keep everything consistent—logos, imagery, messaging, and content. What that comes down to is having a single person being the lead for controlling all of the social media presence in an organization—and then that person needs to also understand the importance of being a brand advocate and filter everybody’s messages to provide consistency.

  • http://twitter.com/LizChasse Liz Chasse

    I agree the the number one thing is picking which platforms make sense for you to use and then use them well … don’t try to be on everything it is just too much to manage – and keep up with. When we ventured into social media we took small steps and tried one platform at a time.

    • http://www.jacobcurtis.co/ Jacob Curtis

      Excellent advice Liz. How has the worked out for you so far?

  • http://twitter.com/BradMiller06 Brad Miller

    I’ll echo many of the previous comments. This is a very well thought out post which offers a great deal of info critical to being successful on social platforms. Be consistent and launch on platforms you intend to monitor closely are two of my favorite tips.

    • http://www.jacobcurtis.co/ Jacob Curtis

      Wow, Brad, thanks so much for the compliments. I’m very happy you agree with the points I made.

  • Craig Dykstra

    This advice is good but I would wary about disregarding Google+. While the majority of people might not consider it a platform worth spending time on, it is actually probably the most effective when it comes to SEO since Google+ = Google.

    Some platforms are worth pursuing more than others based on your product and industry. But, consider Google+ as more of a tool than a platform.

    • http://www.jacobcurtis.co/ Jacob Curtis

      Google+ is Google. I agree with you and I don’t think I advised against it in my article. Thanks for stopping by!

  • http://twitter.com/kdelucia22 Kristen DeLucia

    It’s easy to get overwhelmed with all the social platforms that are available. We just recently complated a social audit/listening program to see where our prospects are engaged and where they are not. Making the choice to focus on a few is so much more valuable than trying to be everywhere with little engagement.

    • http://www.jacobcurtis.co/ Jacob Curtis

      I totally agree! Good on ya for performing the audit/listening program. What were your results?

  • Joe Goehring

    What’s worse than not having a presence on a social media channel is having a poorly executed presence. With companies trying to be everywhere, I see a lot of lackluster attempts that only hurt the brand.

  • bri44any

    Consistent branding is basic, but I think that people often overlook it on social sites because it’s so basic. You can’t forget this fundamental aspect of successful marketing. If you are representing one company, make sure it looks like one company.

  • Stacy Gentile

    Everytime I see social blog posts…I want to yell…social is about lead scoring. Include links that are trackable and that generate lead scores so your sales people have a better idea of who is hot and who is not.

  • David Svigel

    We have gained excellent traction by committing to producing weekly blog posts and then using our social media channels to promote the blog posts. The benefit is twofold: 1) traffic to the blog continues to increase and 2) it keeps our social media channels fresh and relevant in that it gives us content to promote. In other words, we have something to talk about (our blog posts).

  • Lisa L

    I find it hard to believe that companies are stilling creating a profile on each social media platform and not posting content or incorporating their branding. This is 2013!