“If all else fails, immortality can always be assured by spectacular error,” said a very wise man.* Focus recently circled a number of smart marketers including Marketing Interactions’ Ardath Albee, Heinz Marketing’s Matt Heinz, Babcock & Jenkins’ Carmen Hill, The Funnelholic’s Craig Rosenberg, and The Sales Lion’s Marcus Sheridan, to discuss the biggest errors people make in content marketing.
Their discussion, captured in the 8 Content Marketing Mistakes to Avoid white paper, can help you avoid the common content marketing missteps these experts have seen (and perhaps even made themselves!). Here are the first three mistakes, with a taste of the discussion addressing each:
- Don’t neglect to do the groundwork.
“Before you start any marketing activity (no matter how strategic or tactical), you have to know why you’re doing it.” —Matt.
“You have to know whom you’re talking to, what they need and want to know, and where their interests intersect with yours. All the other mistakes we make emanate from that void.” —Carmen
- Don’t focus on yourself—focus on the buyer instead.
“…I always like to say it’s a blog, not a brag.” —Marcus
- Don’t pitch your product at every stage.
“Give the people what they want: interesting content that makes their life better.” —Craig.
“What are your customer’s issues? What do they need help with, right now? That’s the content that will spread like wildfire for you.”—Matt
Want to read the rest? Download 8 Content Marketing Mistakes to Avoid to get your full measure of earned wisdom from these experts. And, please comment if you have mistakes you’d like to share.
*Eminent economist John Kenneth Galbraith (1908–2006) who also said, “The only function of economic forecasting is to make astrology look respectable.” (And they call it the dismal science…)