These single-metric minded organizations are being left in the dust by Top Performers who systematically apply a number of metrics to optimize the entire lead lifecycle, including: total number of inquiries, number of marketing- qualified leads, and cost per sales-accepted lead.
Lead lifecycle analytics are crucial; successful lead generation and lead nurturing rely on an organization’s ability to address the multiple different stages of the lead lifecycle.
- marketing success metrics
- marketing and sales alignment metrics
- sales success metrics
- lifecycle revenue metrics
For a deeper dive into Lead Lifecycle Analytics, download a copy of the Gleanster Deep Dive White Paper, Lead Lifecycle Analytics – Essential Metrics for Perpetual Growth sponsored by Act-On Software.